AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz
AB InBev thanks beer for bringing people together across cultures and generations.
The BAM Connection’s Rob Baiocco Applies the Lessons of Martial Arts to Advertising
The Bam Connection CCO's new book, A Noble Path, finds business wisdom in taekwondo, boxing, and krav maga.
ADWEEK Tech Advantage: Publishers Pull Back from Google AI Search, Creators Push On
How we access information is changing
CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making […] The post CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control appeared first on AdExchanger.
Barely Scraping The Surface; BMW Did What Now?
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely Scraping The Surface; BMW Did What Now? appeared first on AdExchanger.
The World Cup Crowd Never Made It Past a Half Mile
The value of event inventory comes down to where it sits, but how far "close" reaches depends on the ... The post The World Cup Crowd Never Made It Past a Half Mile first appeared on OOH TODAY.
Authenticity Over Virality – How Brands Should Approach Cultural Moments in OOH
How can marketers build DOOH strategies that are responsive to culture? The post Authenticity Over Virality – How Brands Should Approach Cultural Moments in OOH first appeared on OOH TODAY.
The Best Billboard I Saw Today
A Billboard That Floats Above the Rest The post The Best Billboard I Saw Today first appeared on OOH TODAY.
OOH Industry Remembers Dick Estus, Savannah Legend and Former OAAA Chairman
In Memoriam of Dick Estus The post OOH Industry Remembers Dick Estus, Savannah Legend and Former OAAA Chairman first appeared on OOH TODAY.
VCCP sets the kids (almost) free with Dairylea summer push
The UK is in the middle of the long school summer holiday, and VCCP’s new ad for Dairylea Dunkers cleverly positions the brand as a natural fit for those long, hot afternoons when there’s not much to do. Like the 2022 ad that shows kids just being kids, this one is a nostalgic depiction of … The post VCCP sets the kids (almost) free with Dairylea summer push first appeared on More About Advertising.
