Episode 111 – BtB x WOO Conference [Part 2]
Visuals: https://getbehindthebillboard.com/episode-111-btb-x-woo-conference-part-2 Recorded live at the WOO Congress 2026 in London just a fortnight ago, this is the second of our special Behind the Billboard episodes - and this time we’re on the Global OOH, Innovation & Creativity track. Hugh and Dan….. Well…. Mainly Dan as Hugh had run away to catch a train…. grab short, sharp conversations with a stellar line-up of out-of-home leaders from around the world: Elizabeth McIntyre, CEO of OMA Australia; Ben Milne, CEO APAC at Billups; Nick Bell, UK MD at Billups; Jaime Byrdak, CEO North America at Billups; Jay Young, MD of Grand Visual;[...]
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The One Club Announces 2026 Creative Hall of Fame Inductees
The One Club for Creativity has announced the latest esteemed group of legends in advertising, design, and education to be named as 2026 inductees into the prestigious Creative Hall of Fame in September. The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries, starting with the induction of Leo Burnett in 1961. This year’s illustrious inductees, with links to their bios, are as follows. Creative Hall of Fame Rosie Arnold, one of the most awarded art directors in British advertising history, spent more than three decades shaping iconic work at BBH and championing[...]
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