During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.
Fox News finished ahead of ESPN in total viewers during primetime for the third straight week.
And CNN reveals its 2026-27 CNN Originals programming slate.
In this week's Week in Review: Sky is reportedly weeks away from closing a deal for ITV, Bryon Allen plans to take BuzzFeed into the living room after a $120 million deal, and Ofcom releases a draft code for SVOD services. Top Stories Sky Deal for ITV Reportedly "Weeks Away" Sky is close to finalising [...]
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
CBS Mornings finished the week with gains in both categories.
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Why pay thousands to watch a country’s team play football when you can spend the money on a trip to see the country itself? Even President Trump has said he wouldn’t pay the four-figure price of a ticket to see his beloved USA play in the opening match of the World Cup. Soaring World Cup [...]
Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is part of the Cannes Lions stable (along with WARC and the Effies), it’s worth noting who is meeting its rigorous criteria ahead of the festival next month – and how they got there. Four UK [...]
