Converse Apologizes After Roiling Social Media With Ads That Evoke a Lynching
Converse stirred up some social media users with a pair of ads they said recalled Klan imagery.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly [...]
How to Actually Measure Billboard ROI: Attribution for Performance Marketers
Every performance marketer who considers a billboard asks the same question: how do you actually prove it worked? Here's the honest answer the exact attribution stack, from asking customers how they found you to UTMs, QR codes, call tracking and brand search lift, that turns OOH into a channel you can genuinely report on. The [...]
Ticker: Trump Says He’s Banning CNN and MS NOW From White House
The two outlets are still reporting from the White House.
Week of Sept 7 Morning News Ratings: GMA Grows in Both Categories
But Today still holds onto lead.
Atlanta Sports Teams Tap Into Culture to Keep Fans Engaged
Atlanta sports have deep roots in history, culture, and music, creating connection beyond the game.
HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud
Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a 9-year-old who used his father’s already-logged-in Google business account to spend $118,000 on YouTube ads promoting his Minecraft and Roblox channel. His dad, a media buyer who got into hot water at work over [...]
Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different
The gaming channel is having a bit of an identity crisis. On one hand, gaming ad platforms are delivering the targeting and measurement capabilities advertisers expect from other digital channels. That way, gaming can position itself as part of agencies’ omnichannel strategies, rather than being treated as its own scary bucket of stereotypical “gamers.” But [...]
Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5 GalleryWeek in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5
Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5
In this week's Week in Review: the UK's House of Lords proposed a ban on gambling ads, a filing in the NYT's lawsuit against OpenAI says execs at the tech company knew of the damage their tools would do to publishers, and Channel 4 Sales seals deal to represent Channel 5 advertising. Top Stories UK [...]
Why Brands Should Embrace ‘Constellation Thinking’ in Finding Their Purpose
Michael Ventura speaks on a different approach to finding your purpose.