Avoiding The Ick Factor: Anthony Po and Lauren Probyn Aouad on Getting Authenticity Right
How creators are building real businesses, going from viral stunts to real connections.
The Sydney Sweeney Effect Can Fade Fast for Brands, Data Suggests
Novig recently doubled down on its Sweeney campaign after a strong start. But for American Eagle, her early boost faded, and Dr. Squatch’s direct sales didn’t show a lasting lift either.
Walmart+ Launches in Mexico at Half the U.S. Price
Subscription includes free shipping, delivery, streaming, and mobile internet perks
Walmart Opens Shopper Audiences to Advertisers on Its CTV Platform, Vibe
Walmart is bringing more than 3,300 shopper-data audience segments to Vibe’s CTV platform, expanding access for smaller advertisers as it scales its TV ads biz.
How K-Beauty Made Skincare the Language of Beauty Marketing
Through ingredient education, social discovery, and self-care rituals, Korean brands moved beauty marketing from cover-up to skin health.
Meta’s $25 Billion Privacy Fine In New Mexico Is A Big Number. But Is It A Big Deal For Ad Tech?
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. It’s an eye-popping number, not only the largest fine ever levied against Meta, but also the largest ever levied against any technology company. The thing is, Meta can absorb it. [...]
Can We Really Blame Apple For Blocking ID Tech?
Earlier this month, ad tech received its latest warning about the cybersecurity vulnerabilities baked into programmatic advertising. That context is largely missing from discussions about Apple’s plan to disable the third-party ID infrastructure that powers digital advertising on iOS and Mac devices. But ad tech’s wider issues paint Apple’s actions in a different light. On [...]
Cindy Rose on Why She’s ‘Not Claiming Victory Yet’ and How AI Agents Could Boost Margins
One year in, the CEO says her strategy is on track. Here’s what has changed and what still needs to be done.
Best Buy’s Signature Yellow Tag Is the Star of New Holiday Campaign
Best Buy's signature tag and blue-and-yellow color scheme are the focal point of its holiday ad campaign.
WPP Shows Signs of Stabilization as Q3 Revenue Decline Eases
WPP’s turnaround is showing signs of life, nine months into CEO Cindy Rose’s two-year strategic plan. The Numbers −2.1% – Year-over-year, like-for-like decline in revenue less pass-through costs in Q3 […]