Best Buy’s Signature Yellow Tag Is the Star of New Holiday Campaign
Best Buy's signature tag and blue-and-yellow color scheme are the focal point of its holiday ad campaign.
WPP Shows Signs of Stabilization as Q3 Revenue Decline Eases
WPP’s turnaround is showing signs of life, nine months into CEO Cindy Rose’s two-year strategic plan. The Numbers −2.1% – Year-over-year, like-for-like decline in revenue less pass-through costs in Q3 […]
Amid Cornell Lawsuit, Take Back The Night Confronts Campus Sexual Assault Nationwide
The campaign takes the format of college admissions ads with a sobering twist: campus sexual assault statistics.
Rate Pressure
The rep has spent six weeks getting to this point, has the quarter to finish, and can feel the deal moving away. A discount is right there, and it would The post Rate Pressure first appeared on OOH TODAY.
The Bus Is Late —The Future Has Ordered an Uber
At what point does the traditional bus become less of a public service and more of a very expensive sightseeing tour? The post The Bus Is Late —The Future Has Ordered an Uber first appeared on OOH TODAY.
Vitasoy Launches Unified Australia–New Zealand OOH Campaign
The multi-format rollout spans digital large-format billboards, street furniture, and transit wraps across major metropolitan corridors in Australia and New Zealand. The post Vitasoy Launches Unified Australia–New Zealand OOH Campaign first appeared on OOH TODAY.
The Best Billboard I Saw Today
Vitasoy Launch Pioneering Trans-Tasman OOH Campaign The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The Server-Side Escape Plan; A Lament For The Dead Internet
Should identity infrastructure move server-side? Plus: The “dead internet theory” hardly seems like a theory anymore. The post The Server-Side Escape Plan; A Lament For The Dead Internet appeared first on AdExchanger.
Google Earned More Than $100 Billion In Ad Revenue Last Quarter, But Is It Even An Ad Business?
What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year before. And that’s practically all from advertising. YouTube Ads cleared $11.2 billion, up almost 10% year over year, while Google Search advertising grew from $56.6 billion last Q3 to $63.4 billion. But [...]
What is Dynamic Creative Optimization (DCO)? A beginner’s guide
Digital advertising isn’t just about reaching the right audience. It’s also about showing people creative that resonates with them. Dynamic Creative Optimization (DCO) helps marketers do this by automatically combining and adapting ad elements, such as images, headlines, and calls to action, based on available data and campaign objectives. Instead of manually creating every version [...]