Overpriced World Cup tickets inspire Air Transat alternative

Why pay thousands to watch a country’s team play football when you can spend the money on a trip to see the country itself? Even President Trump has said he wouldn’t pay the four-figure price of a ticket to see his beloved USA play in the opening match of the World Cup. Soaring World Cup [...]

By |2026-05-15T05:27:16-07:00May 15th, 2026|News|0 Comments

Top tips for Cannes? Contagious lists its ‘Pioneer’ agencies

Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is part of the Cannes Lions stable (along with WARC and the Effies), it’s worth noting who is meeting its rigorous criteria ahead of the festival next month – and how they got there. Four UK [...]

By |2026-05-15T05:27:15-07:00May 15th, 2026|News|0 Comments

MAA Ad of the Week: Axe/Lynx from Lola

But we can’t make ads like we used to. Clients won’t buy them: too risky, the media agency doesn’t understand them and Mark Zuckerberg says try him instead. How often have we heard this or something like it? So how come Omnicom’s Madrid-based Lola (formerly IPG’s MullenLowe) gets away with it? In this case a [...]

By |2026-05-15T01:54:11-07:00May 15th, 2026|News|0 Comments

(Not) Top Tips for Cannes: Fold 7’s Dave Billing

Medieval carnivals were essentially licensed periods of rule-breaking. The normal social order got turned upside down, hierarchies dissolved, and things that couldn’t be said or done the rest of the year were suddenly not only permitted but celebrated. Cannes has always felt a bit like that to me. Midweights carrying Lions lauded like kings; Holdco [...]

By |2026-05-15T01:54:10-07:00May 15th, 2026|News|0 Comments

Why Albertsons Is Adding The LTV Metric To Its Analytics

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS [...]

By |2026-05-14T23:57:11-07:00May 14th, 2026|News|0 Comments
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