Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system. The post Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data appeared first on AdExchanger.
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared first on AdExchanger.
Award-winning OOH executive joins Empirical to accelerate client growth, deepen agency and brand relationships, and help lead the company’s next phase of expansion The post Lina Maggi —New SVP first appeared on OOH TODAY.
...in eleven U.S. markets: New York, Los Angeles, San Francisco, Houston, Boston, Las Vegas, Phoenix, Nashville, Salt Lake City, Kansas City, and The post FRAME Launches as Growing Independent National OOH Platform first appeared on OOH TODAY.
Grow your business or boost client campaigns with two exciting Microsoft Advertising partner opportunities for recognition and rewards this fall.
Visuals: https://getbehindthebillboard.com/episode-117-tim-riley-the-economist-years-part-2 Episode #117 features the second part of our Tim Riley Economist special. We re-join with Tim’s first ever Economist ad: ‘Protects against foot-in-mouth disease.’ Many more were to follow. We discovered tricks learnt along the way. How an casual chat about the TV show ‘Who wants to be a millionaire’ became another Economist [...]
Turnbull is leaving McCann after taking the top position in December 2025
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s latest operating system update, iOS 27, which launched in mid-September, has been, without warning, unconditionally blocking data and identity vendors. The original list included LiveRamp, Permutive, Audigent (now [...]
TAC’s remit spans the full OOH business, from static and digital inventory to direct and programmatic transactions. The Council will focus on The post OAAA Launches Technical Advisory Council first appeared on OOH TODAY.
“There is arguably nothing more real than a member of the Real Housewives family, who is also an accomplished brand marketer and design expert ... The post The Real Housewives of NYC Star and Founder of Erin’s Studio to Host of DPAA’s Women’s Empowerment Awards first appeared on OOH TODAY.
