Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow
The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions
HP TV+ wants to capitalize on laptop-based viewing.
Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. [...]
THE TRUST LEDGER: Why Some Brands Compound While Others Quietly Disappear
Most brands are not growing. They are spending. The dashboard cannot tell the difference. Hit the target. Close the quarter. Green arrows on the slide. And somewhere in the data nobody looks at, something moved the other way — the customers who used to return without prompting, the ones who paid full price because the [...]
‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday
Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.
An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)
Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to [...]
Ads of the Week: 12 Campaigns That Caught Our Eye, From Marc Jacobs to Ikea
Marc Jacobs, Ikea, Goop Kitchen, Bloomberg Media, and more are behind the week's notable ads.
What to Expect from Possible 2026: Eden Roc Expansion, Invite-Only Programming, A-Listers, and More
Possible is scaling fast, spilling beyond the Fontainebleau, courting C-suite dealmaking, and leaning into creators, AI, and star power, as it blazes ahead in its mission to become marketing’s answer to Davos.
Mother’s Day for the boy from Brazil
AlmapBBDO in Brazil has gone overboard for its version of Mother’s Day with this epic, showing a (you’ve guessed it) loving mum who clearly deserves her phial of O Boticário. For us not helped by the cheesy US-sounding V/O but a striking film nevertheless – and maybe an insight into those spoilt Brazilian boys. “Mother’s [...]
MAA Ad of the Week: David Beckham’s ‘Football Nation’ for Pepsi
Even our distinguished judging panel (one in this instance) is surprised by this choice. But when so many ads are defined by quick cutting, noise and celebs you might as well do it properly – which Big Time Creative does here. That it’s built around the endless debates that also define football is quite a [...]