Tech sector boss chosen to help develop AI and digital offerings and rebuild battered share price Business live – latest updates WPP has appointed top Microsoft boss Cindy Rose as its new chief executive as the marketing services giant aims to implement a sweeping restructure to turn around the ailing London-listed company. Rose, who is [...]

The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate.

In this week's Week in Review: Apple enters talks to acquire F1 streaming rights, publisher file an antitrust case in Europe against Google's AI overviews, and MFE discusses its options for its ProSieben takeover attempt. Top Stories Apple Eyes Up F1 Rights Following Film Success Apple is in talks to acquire US streaming rights for [...]

She was an MSJ at sister station WMAZ in Macon, Georgia.

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived [...]

Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola’s Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is [...]

Callaway taps in hockey stick putter for Happy Gilmore 2 as the company's Odyssey brand reworks a classic movie prop and culture drives golf.

RapportWW, billups, OUTFRONT, Lamar, Wilkins Media, Smartify, Evolve OOH, Pattison, Publicis Media, Talon, Displayce, and more -- be the first to congratulate these OOH movers! The post OOH Moves Today – 92 Moves This Week! first appeared on OOH TODAY.

Clients have always been able to make their own ads, they didn’t have to wait for AI. Placing them in the media without an agency (later a media agency) used to be the problem: broadcasters wanted to know you had the dosh. There were no such restrictions on content or where it emanated. So is [...]

Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP [...]