Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After Merger
Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.
Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands Relevant
How to reposition struggling businesses and finding your way through your customers.
Starbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More Than It Can Chew
A deal would reunite Starbucks CEO Brian Niccol with his former company
At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
How Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does Agentic Buying Work In CTV? appeared first on AdExchanger.
Oura Wants Wellness to Mean More Than a Personal Best
Oura's handmade ad shows wellness looks different for everyone.
Walmart Adds One-Hour Express Pickup Ahead Of Holidays
The service is now available at 500 stores and will expand nationwide.
How Bacardí and AMC Resurrected the Crypt Keeper After 30 Years
Bacardí and AMC Global Media teamed to make the Crypt Keeper the host of FearFest 2026.
Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial
There’s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. [...]
The Industry is Ready for ‘Total TV’ – Now Brands Need to Embrace It
The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV advertising, CTV and other forms of digital video. Ellinor Klier, Head of Digital at Havas Media Germany, says agencies, publishers and tech [...]