Digital advertising isn’t just about reaching the right audience. It’s also about showing people creative that resonates with them. Dynamic Creative Optimization (DCO) helps marketers do this by automatically combining and adapting ad elements, such as images, headlines, and calls to action, based on available data and campaign objectives. Instead of manually creating every version [...]
illumin joined Brand Innovators at Advertising Week New York for conversations on what it takes to build lasting brand connections and keep iconic brands relevant in a changing landscape. Sarel Meirovich, illumin’s SVP, Gloval Sales took the stage to moderate Building Brands People Love, bringing together marketing leaders to discuss how brands can create meaningful [...]
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will deliver a presentation for a myLawCLE webinar entitled “The Subscription Trap: ROSCA, the Revived Click-to-Cancel Rule, and Dark Patterns Enforcement in 2026” on November 16 from 1:00 P.M. – 2:10 P.M. EST.
Google is pushing more ads into AI Mode and AI Overviews and weighing options for integrating ads in agentic experiences.
As the publisher searches for a new CEO, insiders blame an exodus of senior sales talent and a lack of clear commercial strategy.
AdImpact projects that the 2026 election cycle will reach $11.6 billion in spending, making it the most expensive on record. It’s hard for me to comprehend how large that number is. I know it’s the kind of money that could solve real problems in the world. With the cost of our attention at an all-time [...]
Despite increased investments in femtech and women's health marketing, women still feel dismissed and discouraged when navigating healthcare environments.
CNN was in first place at 9 p.m. ET in the demo.
A consequential election has led to an influx of political advertising, with Comcast noting the importance of reaching the right audiences.
Few consumers trust agents to purchase on their behalf, surveys suggest
