Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.

Turning Up the Volume on Aotearoa Talent The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about [...]

2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising The post Winners of Inaugural 2026 Honors Circle first appeared on OOH TODAY.

Philip Morris claimed it wanted to end cigarette sales, but experts and campaigners say new promotions seem designed to attract younger consumers Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales. The “I AM Marlboro” [...]

Charity failed to mention it funnels about $45m annually to Jewish non-profit that organizes Israel trips for teens The twangy jingle produced by Kars4Kids will no longer be broadcast in California, at least in its current form, after a state judge determined last week the charity’s ads amounted to false advertising. The infamously catchy tune [...]

By Abirame Shanthakumar The summer months are a busy time at airports because of the influx of travellers coming in to enjoy the summer months abroad. Many travellers use the airport lounges to get complimentary food, drinks, and a chance to relax after hours of travelling. More and more travellers are getting access to airport [...]

The world’s favorite game and most prestigious championship is coming to North America this summer. The FIFA World Cup will feature 48 teams, 104 matches, and 16 cities, with the final held at MetLife Stadium in New Jersey on July 19. Only one team, Brazil, has won the World Cup five times. Will they win [...]

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness  appeared first on AdExchanger.

Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.