Retail Roundup: Google’s New AI Tools, and Kroger Grows Ad Revenue
Plus, Lowe’s CMO gets new remit, and Sam’s Club wants to predict what people will buy next.
OOH Moves Today – 36 Moves This Week!
OMD, Daktronics, adidas, Lime Media, CUMULUS MEDIA, Valpal, Hologram Media Network, billups, Stagwell, Havas Market UK, Perion, Clear Channel Outdoor, PJX Media, Orange Barrel Media, OUTFRONT, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 36 Moves This Week! first appeared on OOH TODAY.
9/11 Day’s UNIITE Campaign Mobilizes a New Generation Through Donated OOH Media
The campaign demonstrates the OOH industry's collective ability to turn media inventory into a force for social good, amplifying a message of ... The post 9/11 Day’s UNIITE Campaign Mobilizes a New Generation Through Donated OOH Media first appeared on OOH TODAY.
The Best Billboard I Saw Today
Voodoo Ranger Takes “Big Beer” Literally The post The Best Billboard I Saw Today first appeared on OOH TODAY.
CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying. As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation. Conversations with [...]
Comic: “Everybody Say: ‘Prog IO!’”
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “Everybody Say: ‘Prog IO!'” appeared first on AdExchanger.
Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing appeared first on AdExchanger.
One Simple Check Could Save A Child’s Life
OAAA, the Ad Council, and NHTSA are using OOH to amplify the “Stop. Look. Lock.” message, reminding parents and caregivers to check ... The post One Simple Check Could Save A Child’s Life first appeared on OOH TODAY.
Rebecca Sharon Named Partner and Managing Director at Obsessed Media
Obsessed Media has named Rebecca Sharon Partner and Managing Director, strengthening its leadership team as the company enters its next phase of growth. As a partner in the business, Sharon will work alongside founders Barry Dan, CEO and Danny Weisman, Chief Media Officer to help scale Obsessed Media while protecting the foundation of its model: [...]
How Every Man Jack Is Trying to Redefine Modern Masculinity
The brand’s head of marketing laid out a new approach to finding its audience.