Week of May 4 Evening News Ratings: Broadcasts Decline
The demo gap between ABC World News Tonight and NBC Nightly News remained tight.
Purpose and Practice: Transforming Health Brands for the Modern Consumer
How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.
What a Structured OOH Sales Onboarding Actually Looks Like
In most independent OOH companies, onboarding looks like this: the new rep The post What a Structured OOH Sales Onboarding Actually Looks Like first appeared on OOH TODAY.
Andrew Lustigman and Barry Greenbaum to Present IIPS CLE Webinar on Creative Content Production Using AI
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Intellectual Property and Brand Management & Protection partner Barry Greenbaum will deliver a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” [...]
Supergoop’s Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
How to build a great marketing team in the age of tech transformation.
Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
'Can't Believe We Met on Hinge' is first campaign under new marketing leader Tamika Young.
MAA blast from the past: Harvey Nichols Cannes winner/adam&eve 2016
The ads we remember most fondly are perhaps the ones with no tech, just dialogue and humour. Many of us are sick to the back teeth of tech taking over the world and, in adland, dewy-eyed at the days when ads were funny – even if they were advertising tobacco. Here’s a Cannes Film Grand [...]
Retail Media + DOOH: The Future of Data-Driven Out-of-Home Advertising
There was a time when advertising channels operated in completely separate worlds. Television built awareness. Digital drove clicks. Retail stores sold products. And out-of-home advertising dominated physical visibility across cities. Each channel had its own budgets, measurement systems, and objectives. But that separation is rapidly disappearing. Today, consumers move seamlessly between digital and physical environments. [...]