How Every Man Jack Is Trying to Redefine Modern Masculinity
The brand’s head of marketing laid out a new approach to finding its audience.
ADWEEK’s Brandweek Moves to Texas in 2027
Our flagship conference is headed to Dallas and will partner with Texas A&M University on a new initiative.
Ben Cohen Calls on the Marketing Community to Free Ben & Jerry’s
Founder set a brief at Brandweek, challenging attendees to help the ice cream brand break free from Magnum.
Zoom and Colin Jost Make the Case for B2B Comedy
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.
How Mike’s Hot Honey Found Sweet Success, Unlocking a Spicy New Category
Mike's Hot Honey has used word of mouth and creative campaigns to become a cultural force.
MFE’s Consolidation Strategy Delivers Profits, but Revenue Lags Behind
Pier Silvio Berlusconi, CEO and chairman of MFE-MediaForEurope European broadcasting group MFE-MediaForEurope has been one of the continent's loudest proponents of TV consolidation over the last decade. In the face of the existential threat posed by the Silicon Valley giants, MFE argues that banding together to boost scale and pool resources is European Read More
AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees
Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished [...]
Upcoming AdExchanger Events & Awards
November 2026 Top Women Leadership ForumNovember 4, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Top Women in Media & Ad TechNovember 5, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Join us in 2027 Convergent TV World March 30-31, 2027 | Times Center, NYC Register Today>> AdExchanger Connect May 18-19, [...]
Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive modeling audiences and segments for churn prevention or waning brand loyalty, as well as options for targeting shoppers who may be in market for a higher-end item with a longer [...]
A Bigger Role For Retail Media Comes With A Higher Bar For Measurement
Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, connect media exposure to transactions and prove conversion. Retail media is exceptionally effective at capturing existing demand as a lower-funnel performance channel. Now, the category is [...]