The Social Lights, the woman-owned social-first agency, has named Dave Bullen VP of Creative. Bullen joins from MONO, the Minneapolis creative agency where he spent 16 years, most recently as group creative director. Bullen has spent more than 20 years as an art director, leading award-winning work for Google, Apple, Harley-Davidson, Alfa Romeo, Target, [...]
When you think of a great commercial, you usually think of a great story. One that takes you on an emotional journey, keeps you invested from beginning to end, and leaves a lingering feeling long after the screen goes black. That's exactly what Thai Life Insurance has mastered with its commercials. The article If a [...]
Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside
Estée Lauder enters the group chat with Bowen Yang and Ana Gasteyer.
Jake From State Farm teams with Cam Skattebo, Fernando Mendoza, and more.
Uber's back-to-school campaign helps teens manifest their hopes and dreams.
The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.
When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was [...]
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta Migration appeared first on AdExchanger.
In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing. The post NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook appeared first on AdExchanger.
