The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV advertising, CTV and other forms of digital video. Ellinor Klier, Head of Digital at Havas Media Germany, says agencies, publishers and tech [...]
Coffee sleeve advertising combines physical interaction, extended exposure and everyday routine in a format that can travel with the consumer long after the purchase. The post Brand in Hand: The Value of Coffee Sleeve Ads first appeared on OOH TODAY.
Two operators who have never met in person are on the phone. One runs eleven faces in a market of ninety thousand people. The other runs a... The post What Independent OOH Operators Are Getting Right, and Where the Gaps Still Are first appeared on OOH TODAY.
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Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.
Hub Strategy & Communication has launched two national television commercials for Illumio, a cybersecurity company. The campaign centers around the concept that while breaches in cybersecurity are inevitable, Illumio's approach focuses on containing these breaches to prevent them from escalating int...
Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of America (OAAA). That’s an 18.5% growth rate compared to last year. And it’s a good [...]
Walmart has big plans to foray into the TV ad market. Plus: Amazon knows the shape of your butt. The post Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt appeared first on AdExchanger.
THE ORIGINAL? ‘Suburban’ photo series – 2018 Published in Basic magazine Click on the image to enlarge Source : TrendLand AD / photographer : Martin Tremblay (Canada) LESS ORIGINAL Reborn to be alive / Organ Donation – 2026 « Give your organs a second life » Click on the image to enlarge Source : PUB Magazine Agency : AKQA [...]
As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.
