Comcast Advertising Reveals Insights Amid Record-Breaking Midterm Political Ad Spend
A consequential election has led to an influx of political advertising, with Comcast noting the importance of reaching the right audiences.
Consumers Aren’t Ready to Let AI Do Their Holiday Shopping Yet
Few consumers trust agents to purchase on their behalf, surveys suggest
S4 Capital Revenues Struggle as Clients Spend Big on AI, but Not on AI Marketing
British marketing group S4 Capital released a third quarter trading update this morning, reporting that net revenues were down 6.4 percent year-on-year to £156.3 million, or down by 7.3 percent on a like-for-like basis. As a result, the company has slightly lowered its full-year like-for-like revenue forecast, expecting a high-single digit fall. S4 Capital's share [...]
Compliance Is a Competitive Advantage: How Retail-Ready Creative Builds Trust and Protects Your Store
Integrating compliance into creative development makes it part of an effective retail strategy. The post Compliance Is a Competitive Advantage: How Retail-Ready Creative Builds Trust and Protects Your Store appeared first on Stream Companies.
Stream Companies Named a Philadelphia100® Winner for the 13th Time
Stream Companies is proud to announce its recognition as a 2026 Philadelphia100® winner, marking the 13th time the company has earned this prestigious honor. The post Stream Companies Named a Philadelphia100® Winner for the 13th Time appeared first on Stream Companies.
Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new generative recommendations model (GenRecs) built on LLMs that can predict [...]
AI Won’t Replace Creatives, But It Can Multiply Their Output
At The Clubhouse at Brandweek 2026, OpenArt hosted three workshops on AI-powered campaigns.
How to Spot a Toxic CMO
Francois Bazini, a former chief marketing officer, breaks down the red flags of a toxic marketing boss — and how companies build them.
ShopMy Taps Ex-Trade Desk Vet Jed Dederick as CRO to Scale Creator Commerce
Jed Dederick wants to bring programmatic-style scale and measurement to creator commerce, starting with a pay-for-performance product the company is wary of calling ads
7-Eleven Bets on Korean Food and Drama with a Spicy New Social Miniseries
Convenience chain leans into the popularity of Korean culture as it promotes its K-food options.