Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey
Building new business strategies while maintaining emotional resonance.
ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate
Big marketing chief shakeups last month signal clues about how the role is evolving
No More Wrestling Ad Campaign Features A Lot More Wrestling
Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. Of course, Chupa Cups isn’t your everyday packaged good. It’s a candy with history and a loyal following. To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH created an out of home campaign that [...]
No More Wrestling Ad Campaign Features A Lot More Wrestling
Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. Of course, Chupa Cups isn’t your everyday packaged good. It’s a candy with history and a loyal following. To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH created an out of home campaign that [...]
Sports Help Drive Strong Streaming Growth for Viaplay
Viaplay president & CEO Jørgen Madsen Lindemann Nordic broadcaster Viaplay's streaming subscription revenues were up 7.9 percent year-on-year in Q1, according to the company's Q1 earnings this morning, delivering a very slight uptick in overall revenue growth of 0.1 percent. Streaming has been at the very heart of Viaplay's strategy over the past Read More
Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes
Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
The company launches Fox AdStudio to simplify AI insights across its properties.
Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments
FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with Equativ, the leading independent end-to-end media platform, to capture, convene and amplify the most important conversations shaping the future of [...]
NBCU’s Peacock Is Officially On Its Way To Profitability
NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.