When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal appeared first on AdExchanger.

The outdoor brand created a social and ecommerce campaign around a lazy river.

State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.

At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment

The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.

Using measurement and AI to clarify the mission of a $17 billion real estate colossus.

At ADWEEK’s Brandweek event in Atlanta, three top marketers from Credit Karma, Ollie, and 3M opened up on stage about where in their org they’ve managed to harness AI to make their work better, and what functions are still a challenge.

As AI reshapes how customers use its platform, Salesforce is rethinking pricing, interfaces, and its pitch to skeptical customers

Nonviolent resistance is not only for politics.

Lords’ report faces criticism from lobby groups after suggesting ban would be ‘most effective’ way to reduce public harms The UK should introduce a ban on almost all gambling advertising to protect public health, a cross-party group of peers has urged, prompting fury from the lobby group for bookmakers and casinos. In a 173-page report, [...]