When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was [...]
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta Migration appeared first on AdExchanger.
In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing. The post NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook appeared first on AdExchanger.
Today, we are unveiling new updates to Copilot in Microsoft Advertising Platform, your AI assistant for digital advertising.
Learn about product updates in Merchant Center as well as disclaimers.
In a marketing landscape where every dollar needs to prove its impact, Mindgruve is helping brands turn performance data into measurable growth.
How Growth Catalyst Award winner KG Media is translating local brand equity into media strategies that can compete on an international stage.
AI is already the fastest-growing retail channel. Our playbook helps you prepare for the age of AI shopping and agentic commerce.
By Abirame Shanthakumar Introduction When American Airlines debuted the Admirals Club in New York’s LaGuardia Airport in 1939, they created the world’s first airport lounge. This was a private space to reward VIPs, celebrities, and influential customers. Soon, other airlines followed this feat to create exclusive spaces for elite business travellers and affluent clientele. Today, [...]
Curiouser And Curiouser CuriosityStream was just one of many streaming TV services that saw an engagement uptick during the pandemic, but hit a painful wall when viewership patterns rightsized and most of the major media companies rushed out their own apps. The result was an oversaturated streaming market. In 2023, CuriosityStream, which makes documentaries and [...]
