During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger. The post Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry appeared first on AdExchanger.
Leadership for Paramount Skydance addressed the company's merger with Warner Bros. Discovery amid its upcoming antitrust trial.
Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.
In over 30 years in consulting and senior marketing roles, I've sat through more planning off-sites than I care to remember, and while they rarely produce identical plans, they often produce remarkably similar topics.
Chief business officer Ajit Mohan on the convergence of AR and conversational AI.
Building a THC beverage brand for mainstream audiences.
Publicis London has launched new work with Essity Medical’s Actimove, a brand specialising in braces, supports, tapes and bandages for musculoskeletal injuries and conditions. Built around the new creative platform ‘Inner Strength Support’, the campaign challenges a category dominated by clinical demos and product claims. Instead of focusing on functionality alone, it shows the mental strength, [...]
Expedia and Destination Canada have collaborated on a travel series titled "See Yourself in Canada," aimed at showcasing the country's varied landscapes through engaging narratives. The campaign, directed by Charles Frank from Voyager and edited by Nico Frank of Leap Year, comprises four films. Thes...
Higher education marketing can be challenging and complex. Today’s prospective students don’t decide which college to attend after seeing a single programmatic media ad. They require multiple touchpoints, clear value propositions, and tailored pathways to move from initial awareness to taking real action. When Mohawk College, a leading post-secondary institution in Ontario, set out to [...]
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