When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, [...]
For anyone who takes the free, ad-funded option on streaming services, the constant, unskippable, highly interruptive brand messages can seem like torture. It’s as if advertising is nothing more than an instrument used to torture you into paying for subscriptions. So it’s interesting that Spotify’s campaign promoting “ad-free music listening” freely risks annoying its advertisers [...]
If you’re looking at ways to improve your estate agent marketing or generate more valuation leads, most strategies focus on digital channels. The problem is, those channels only work when someone is already searching. By that point, you’re already one of several agents being compared. The agents winning more instructions locally are the ones people [...]
Your step-by-step guide with Billboard Media from planning to public impact In today’s crowded advertising landscape, billboards remain one of the most powerful ways to capture attention at scale. With over 70% of people noticing billboards while on the move and nearly 25% taking action after seeing one, outdoor advertising continues to deliver real, measurable [...]
There’s hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding and Nat Poulter, formerly of Jungle Creations, are starting Restless, claimed to be ‘AI-powered.” They are being joined by Jamie Vaughan, the entrepreneur behind Ralle and 303 and most recently managing director of digital agency [...]
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells you everything. The best questions are simple to ask but difficult to answer. On 15 April, the US Federal Trade Commission filed “consent decrees” — permanent court orders banning coordinated brand-safety standards — against all [...]
Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.
Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.
CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.
The warehouse retailer is expanding its experiential offerings.
