Trust and conversion share a relationship most marketers underestimate. One feels emotional and abstract; the other lives in spreadsheets and dashboards. The post The Connection Between Trust and Conversion appeared first on Stream Companies.
Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management, [...]
If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types [...]
Managing director of Guardian Media Group who was the first woman to hold such a senior post on a national newspaper Caroline Marland, the former managing director of Guardian Media Group and the first woman to hold such a senior post on a national newspaper, who has died aged 80, was to a considerable extent [...]
We’ve all had that moment when we see an ad on social media for a product we were just talking to a friend about. Cox Media Group wanted its customers to believe it was behind this eerily too common phenomenon, but the FTC said otherwise. On May 21, the Federal Trade Commission (FTC) announced proposed...
In celebration of America’s 250th anniversary, BAND-AID Brand has introduced a special edition of its Flexible Fabric adhesive bandages in red, white, and blue. These bandages are packaged in a collectible tin, reminiscent of the 1956 Stars 'N Strips design, updated for contemporary consumers. The l...
Publix has launched a new brand campaign titled 'Our Pleasure,' focusing on the company's dedication to exceptional service and quality. The campaign, developed in collaboration with creative agency FIG, positions Publix not just as a grocery store, but as a brand committed to showing appreciation f...
The UK's Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which it claims is a world first. Since Google began introducing AI components into its [...]
A recurring theme during this year's upfronts was interactive and dynamic ad formats, with Netflix and Warner Bros. Discovery (WBD) introducing programmatic pause ads, following in the footsteps of Amazon and NBCUniversal. But as new formats continue to emerge, the lack of standardisation creates friction across CTV platforms. When IAB Tech Lab launched its Ad [...]
CBS News fell by double digits in the Adults 25-54 demo.
