LA28 Reveals Star-Powered Slogan Set to Shine Across Olympics Marketing
New slogan and film tout 2028 Olympic and Paralympic Games in Los Angeles.
DPAA 2026 – Conference Recap
Send us Fan Mail On this special edition of the Digital & Dirt podcast, Ian Dallimore takes the show live from DPAA in New York City for conversations with some of the biggest names in the industry.
Marketbridge Acquires Channel99, A Specialized DSP For B2B
Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the original, but it’s not wrong. One such agency is Marketbridge, a 35-year-old B2B marketing firm that’s been a recent acquirer of agency and consultancy services businesses. Marketbridge added to its portfolio on Tuesday by [...]
Fanta’s Long Game for Halloween Starts With Creators and Original Characters
The Coca-Cola Company brand is developing original characters to tie its orange soda to the holiday for years to come
The Out-of-Town Crowd Hiding Inside Your Market
This time last year, more than 2 in 5 people who saw a billboard near Nashville's Lower Broadway lived more than two hours away. That's more than double the share on billboards elsewhere in... The post The Out-of-Town Crowd Hiding Inside Your Market first appeared on OOH TODAY.
OpenArt AI Hires Former Salesforce Executive
OpenArt grows from $0 to close to $200M ARR in less than two years and increases headcount 300%, expands leadership team. The post OpenArt AI Hires Former Salesforce Executive first appeared on OOH TODAY.
World Sign Associates Announces Humanitarian Award Recipient
Humanitarian Award candidates exhibit unparalleled integrity on every level - with family, community, coworkers and business associates; are widely recognized as benevolent leaders in spirit, thought and deed; and demonstrate genuine caring, profound warmth and ongoing compassion for others. The post World Sign Associates Announces Humanitarian Award Recipient first appeared on OOH TODAY.
Scamming The AI Search Scrapers; Skydancing In The Dark
Poison Tasters Agentic search traffic raises fundamental new questions for first-party data and content owners, but this is one of the biggest: Should a site allow agents to freely peruse its media or should it block scrapers as potential usurpers of the direct customer or reader relationship? As AI agents and LLMs increasingly draw on [...]
The Best Billboard I Saw Today
Victoria’s Secret Brings Runway Fever to Times Square The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Yacht Club Welcomes Noted Directors Megan Gamez and Shanghoon
Directors Megan Gamez and Shanghoon have joined Yacht Club’s growing roster of multi-talented creatives. Passionately focused on crafting sumptuous narratives for brands, each brings a wealth of creative and technical expertise with an emphasis on tantalizing food and beverage campaigns. Yacht Club Partner / EP, Joe DePasquale, explains: “We worked with Megan on Muscle Milk [...]