Directors Megan Gamez and Shanghoon have joined Yacht Club’s growing roster of multi-talented creatives. Passionately focused on crafting sumptuous narratives for brands, each brings a wealth of creative and technical expertise with an emphasis on tantalizing food and beverage campaigns. Yacht Club Partner / EP, Joe DePasquale, explains: “We worked with Megan on Muscle Milk [...]
Plus, why you can't be an agile marketer if you say yes to everything.
Why brands must give their communities a voice—but not allow them to dictate their next style move.
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MS NOW won the 11 p.m. demo
Global VP of marketing Ibrahim Khan on how global brands can stay culturally relevant.
In this week's Week in Charts, Paramount/WBD top US TV ad time table, TF1's Netflix partnership delivers viewership boost, and Publicis outsizes Omnicom. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Combined Paramount/WBD Set [...]
THE ORIGINAL? Qantas / Safety Check– 2003 Click on the image to enlarge Source : D&AD Ag : M&C Saatchi (Australia) LESS ORIGINAL Vueling / AECC – 2025 Click on the image to enlarge Source : J’ai un pote dans la com Agency : Ogilvy (Spain) LESS ORIGINAL Transavia / Octobre Rose – 2026 Click on the image [...]
Content discovery has moved away from the channels controlled by publishers and their audiences. People just don’t go to websites like they used to, which has some media industry insiders declaring that the pageview era of digital publishing is dead. Meanwhile, search, social media and AI chatbots are beholden to the algorithmic whims of Big [...]
