Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back

Enhanced productivity leads to happier and healthier work environments, and more free time outside of work

By |2026-04-23T03:33:17-07:00April 23rd, 2026|News|Comments Off on Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back

Amazon Faces An Easy Boycott But An Existential Question

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers used to regularly throw their weight around. Remember when hundreds of major advertisers ditched YouTube for several months in 2017 [...]

By |2026-04-23T01:05:01-07:00April 23rd, 2026|News|Comments Off on Amazon Faces An Easy Boycott But An Existential Question

8th consecutive year of partnership —billboards, transit, and digital displays nationwide

produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global theme The post 8th consecutive year of partnership —billboards, transit, and digital displays nationwide first appeared on OOH TODAY.

By |2026-04-22T23:02:35-07:00April 22nd, 2026|News|Comments Off on 8th consecutive year of partnership —billboards, transit, and digital displays nationwide

Wildlife Photographer Takes Jeep Cherokee Hybrid Deep In the Woods

Jeep is launching a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible. Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle and the artist within real wildlife environments without overtaking [...]

By |2026-04-22T19:46:33-07:00April 22nd, 2026|News|Comments Off on Wildlife Photographer Takes Jeep Cherokee Hybrid Deep In the Woods

Waitrose goes back to the 80s for ‘noshtalgia’ fest with Disney’s Rivals

The nostalgia industry has got way too serious lately, so it’s good to see that Waitrose is having some fun with it as part of a Disney partnership that, thankfully, doesn’t involve princesses or animals. Instead, we are getting decadent 80s flavours to tie in with the new season of Rivals (based on the 1988 [...]

By |2026-04-22T18:10:43-07:00April 22nd, 2026|News|Comments Off on Waitrose goes back to the 80s for ‘noshtalgia’ fest with Disney’s Rivals

The Cost of Burnout in Media Buying

High levels of burnout among media buyers are exacerbating the risk of human error, writes Jessica Michen, Co-Founder & COO at Grasp, a specialist in preventative quality assurance (QA) solutions. Rather than putting out fires after the fact, Michen argues that the industry needs systems in place to ensure campaign quality at the point of setup. [...]

By |2026-04-22T16:14:34-07:00April 22nd, 2026|News|Comments Off on The Cost of Burnout in Media Buying
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