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Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon
The retailer reportedly paid $1.4 billion for the startup.
Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe
How AI can augment human insight, empathy and brand visibility.
First Round’s Nick Tran on Why Brands Should Build Culture, Not Chase It
To navigate change, try adopting an abundance mindset.
Open Marketplace Programmatic Revenues Grow as “Flight to Quality” Counters Steep Traffic Falls for People Inc.
US publishing group People Inc., owner of titles including People magazine, Entertainment Weekly, InStyle, and Travel + Leisure, has been very transparent around the impact of AI tools on the traffic it receives across its owned-and-operated properties. Referrals from Google have plummeted, following the introduction of AI overviews into Google's primary search interface. That trend [...]
Week in Charts: ITV’s Chris Kennedy on Premium Targeting, Drama Underpins UK SVOD Growth, and Brands Underinvest in TV
In this week's Week in Charts, ITV's Chris Kennedy on premium targeting, drama underpins UK SVOD growth, and brands underinvest in TV. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Drama "Underpins [...]
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.