Inside Wikipedia’s Plan to Survive the Answer Engine Apocalypse

At Brandweek, the nonprofit's director of brand explained why ubiquity without attribution is an existential threat, and how a new campaign aims to fix it.

By |2026-09-16T17:07:37-07:00September 16th, 2026|News|Comments Off on Inside Wikipedia’s Plan to Survive the Answer Engine Apocalypse

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google [...]

By |2026-09-16T17:05:10-07:00September 16th, 2026|News|Comments Off on The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Fossil fuel advertising contracts at all-time high in 2026

In year of extreme weather, ad agencies found to be building Big Oil’s image as integral to family life and security “It’s that time of the year again,” the Abu Dhabi National Oil Company told Emiratis in a Ramadan advertising campaign. “Where tanks are always full – for night after night of majlis hopping.” When [...]

By |2026-09-16T15:43:07-07:00September 16th, 2026|News|Comments Off on Fossil fuel advertising contracts at all-time high in 2026

Black Friday and Cyber Monday trends 2026: why the shopping journey matters more than the day

Black Friday and Cyber Monday are still two of the biggest moments on the retail calendar, but in 2026, the bigger opportunity for marketers may be everything happening before, during and after them. Holiday shopping is starting earlier. Consumers are researching across more channels, comparing prices and reviews, moving between digital and physical stores, and [...]

By |2026-09-16T15:13:49-07:00September 16th, 2026|News|Comments Off on Black Friday and Cyber Monday trends 2026: why the shopping journey matters more than the day

How to Build a Mobile Billboard Media Plan That Balances Reach, Retargeting, and Brand Safety

Image source: AI Image powered by Gemini A mobile billboard truck can log three hundred miles in a week and still deliver almost nothing of value. Miles are not media. When the audience, schedule, creative, and measurement approach are misaligned, those miles generate exposure numbers and little else. The document that prevents this is the [...]

By |2026-09-16T14:23:17-07:00September 16th, 2026|News|Comments Off on How to Build a Mobile Billboard Media Plan That Balances Reach, Retargeting, and Brand Safety

Pay-TV Subscriptions Are on the Rise in Germany Finds VAUNET Report

Cord-cutting has long been the prevailing narrative across the TV landscape, but certain European markets appear to be less affected by the trend than the US. In Germany, pay-TV subscriptions are actually on the rise, according to a new report from German trade body VAUNET, even as pay-TV revenues continue to decline. The report, 'Pay-TV [...]

By |2026-09-16T14:06:24-07:00September 16th, 2026|News|Comments Off on Pay-TV Subscriptions Are on the Rise in Germany Finds VAUNET Report

From Cannes to DMEXCO: Why Total TV Needs a New Operating Model

CTV was once again a big talking point at this year’s Cannes Lions festival. And with ad budgets growing, there was plenty of chatter about the need for convergence between traditional linear broadcaster advertising and CTV. You’ll often hear it said on panels that audiences don’t really distinguish between delivery methods — it’s all just [...]

By |2026-09-16T14:06:23-07:00September 16th, 2026|News|Comments Off on From Cannes to DMEXCO: Why Total TV Needs a New Operating Model
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