At an ADWEEK House panel with Fluent, Rob Gronkowski explained his journey with injuries led to some of the brand partnerships he has today.

Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything and here’s a deck about it”) is up against AI models that have read everything and don’t need to be staffed on retainer. “If you look at what Fable says versus what your, you know, [...]

When an AI system is asked about your dealership, what information will it find, and will it have enough reliable information to recommend your store? That is where SEO, AEO, and GEO come into the conversation. The post Is Your Dealership Ready for AI Overviews? A Practical Guide to Answer Engine Optimization appeared first on [...]

In today’s digital world, having a strong online presence is essential for business success. And when it comes to driving sustainable traffic to your website, Search Engine Optimization (SEO) is one of the most effective strategies. The post The Power of SEO: Building a Sustainable Online Presence appeared first on Stream Companies.

The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.

Plus, treating TV like a performance channel and the case for putting creators in every channel.

This summer, Snap said it would no longer recommend "wholly AI-generated videos" in Snapchat's Spotlight feed in efforts to combat AI slop. "There's some good AI-generated content out there, but a lot of it is just crap," says Jan Müller, Senior Sales Manager, Largest Customers DACH at Snap. In this interview, Müller discusses the role [...]

Disney+ joins ABC and ESPN in broadcasting Super Bowl 61.

Concerns about black-box platforms come as more advertisers use AI tools.

The deal completes the U.K. firm's big U.S. expansion plan.