Why Advertising Will Be Key to Shaping Our AI-Powered Future
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.
$11.6 Billion Midterm Cycle: The Persuadable Audience Lives in the Suburbs
Competitive counties are those where the vendor's data tags a large share of residents as politically persuadable. The post $11.6 Billion Midterm Cycle: The Persuadable Audience Lives in the Suburbs first appeared on OOH TODAY.
DPAA Global Video Everywhere Summit to Tackle how Sports Makes Real Connections Between Brands and Fans
the 14th annual DPAA Global Video Everywhere Summit – the biggest one-day media and marketing industry event of the year The post DPAA Global Video Everywhere Summit to Tackle how Sports Makes Real Connections Between Brands and Fans first appeared on OOH TODAY.
Carvertise Rebrands: Go Where Others Can’t
The rebrand reflects Carvertise’s evolution from a vehicle wrap advertising company into a more comprehensive OOH media platform... “Go Where Others Can’t.” The post Carvertise Rebrands: Go Where Others Can’t first appeared on OOH TODAY.
UGG’s Largest OOH Investment of The Year
Jellyfish developed localized copy, design, retouching and location-specific treatments that connect the brand’s newest collection with the unmistakable feeling of fall in the city The post UGG’s Largest OOH Investment of The Year first appeared on OOH TODAY.
Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. But the evidence can still arrive after the money is committed. In three earlier pieces, I’ve argued that agents need [...]
AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, including upfront commitments. The initiative brings together NBCUniversal, its SSP FreeWheel, Dentsu-owned agency Carat and research firm Newton. So, how [...]
Want an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on. AI has cut the [...]
Our Brand Development Agency Looks at PepsiCo’s First Corporate Brand Campaign
PepsiCo's First Corporate Campaign Through the Lens of Our Brand Development Agency For decades, PepsiCo operated as a silent parent company. It remained largely in the background, letting famous household names like Lay’s, Cheetos, and Gatorade take the spotlight in everyday advertising. While this approach of letting individual products lead worked well for building a [...]
ADWEEK Launches Inaugural Creator Economy Power List
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally […]