The Monoculture Is Dead. It’s Time for the Rise of Niche
Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once.
New FTC Rule Guidance Program Offers Businesses Answers—and Risks
The Federal Trade Commission’s Bureau of Consumer Protection (BCP) has announced a new program that gives businesses and industry groups a new way to seek guidance about ambiguities in FTC rules. How the FTC Rule Guidance Program Works Under the new BCP Rule Guidance Program, interested stakeholders can submit questions identifying a “genuine ambiguity” in [...]
Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist
"Asstra" was developed in four days by Frank Cartagena's OK Future.
Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
Reese Witherspoon’s Draper James and Levain Cookies on Building Beyond Their Founders
The two CEOs discuss how to keep innovating without losing what made them famous.
AI-R Studio Wins Higgsfield’s AI Adathon Competition
The winner was presented on stage at Brandweek 2026
Bravo Fan Fest Is Turning Brands Into Bravolebrities
Brand partners are set to be stars at Bravo Fan Fest 2026.
Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers
Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform. The duo asserts that this is more than just another data integration. It’s a joint product roadmap to tackle the persistent challenges in streaming TV ad buying. The post Horizon Is Bringing Roku’s [...]
Closing The Gap Between The Brief And The Buy
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research, audience building, supply vetting and deal setup. Much of that time goes toward assembling evidence and moving information between functions rather than making [...]
After 15 Years of Pro, Politico Finally Launches a Second Subscription
Priced at roughly $1,000 a year, Decoded is a fraction of the cost but has a similar strategy.