The Arrival Identity Effect: How Airport Advertising Can Introduce a Brand Before Travelers Enter the City??
Airport advertising can shape a traveller’s first impression before they even leave the terminal. A...
The Window Frame Effect: How Train Advertising Turns Passing Landscapes Into Moving Brand Stories??
Most outdoor advertising is designed to capture attention from people moving past a fixed location....
Programmatic Gets An Agentic Brain
For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger Talks. The [...]
Submissions Are Now Open for ADWEEK 2027 Commerce All-Stars
New in 2027, the program is shifting its focus from individual leaders to the companies driving the commerce advertising industry forward. This list will celebrate brands, retailers, and technology partners […]
$2.75B AI Startup Hightouch Poaches Google’s Agency Whisperer Jitendra Kumar
Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.
The Future of Trust: Where AI Meets Human Connection
In an age of driver-less cars, self-checkouts, and AI everything, can a smile compete with an algorithm? Can empathy compete with efficiency? Here’s the thing. They aren’t in competition […]
Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It
When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could mean if the same infrastructure used to target ads is used to track and identify individuals. These are [...]
The Driverless Advertising Revolution; Walk A Mile In My Crocs
Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis. What started as Waymo’s city-by-city driverless taxi tests has now hit critical mass – and the industry is running (driving?) headfirst into an [...]
OOH Best Creative Last Week Today
From Spotify to Sneakers, Target to Trucks--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Flex Is Taking Over San Francisco—Literally The post The Best Billboard I Saw Today first appeared on OOH TODAY.