DDB Paris has delved into Volkswagen’s past to put a very modern twist on the old idea that your VW […] The post VW’s longevity play puts a new twist on ‘if only everything in life’ classic line appeared first on More About Advertising.
The Takeaway For operators, this is a product, not a footnote. Advertisers already test creative everywhere else they spend, and OOH The post Same Campaign, Same Audience, Different Result first appeared on OOH TODAY.
The new 'Game On' initiative aims to get 500,000 young people in sports-centered mentoring by 2035
Bobbie enlisted influencer Nara Smith to stress the point that some things, like baby formula, cannot be made from scratch.
The OpenAI CEO says the industry needs to learn from failures as increasingly capable models take on more autonomous tasks
At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.
Blocking bots might feel like the only leverage publishers have left. But keeping them out by default is a bit like unplugging the phone when your customers are trying to reach you, says Tim Frank, corporate VP for monetization, commerce and the AI economy at Microsoft, on this week’s episode of AdExchanger Talks. “A lot [...]
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the [...]
A Risky Bet Irony is officially dead. The five largest US professional sports leagues are asking the government to crack down on sports bettors who harass players, team personnel and their families, ESPN reports. The NFL, NBA, MLB, NHL, MLS and the unions representing their players sent a letter to regulators in 35 states and [...]
Busch Canada turns hay bales into OOH media—and pays farmers billboard rates The post The Best Billboard I Saw Today first appeared on OOH TODAY.
