The 57 year-old fitness brand wants to bring in the next generation while staying true to its core

As media agencies take on more of a consultative role, WPP Media is placing agency staff  directly in clients' offices, in order to move closer to their commercial strategies. "I think it's feeling less like a supplier arrangement, and being more of an extension of their own marketing team," says James Weinberg, Executive Director at WPP [...]

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search [...]

When someone searches for “pediatrician near me” or “urgent care near me,” they’re not browsing casually. These are patients who are ready to take action. In these moments, healthcare providers have a critical opportunity to connect with patients at the exact time they need support. However, that can’t happen if you’re not seen.  The post The Power of Local SEO for Healthcare Providers appeared first on Stream Companies.

Peter Alexander’s new weekday show, State of Play with Peter Alexander, debuts August 10.

The playful campaign reintroduces “The Snack That Smiles Back” tagline.

Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.

Those already investing in areas like influencer and agentic will leapfrog the competition

Brands are embracing a new creative playbook: world building. 

New programme to include immersive experiences and augmented reality. Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender. The announcement extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office, [...]