OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.
Bill Owens backs Pelley after his fiery comments about CBS News management.
Revenue from sponsorships increased 23% year over year
Memorial Sloan Kettering Cancer Center has launched an integrated campaign titled 'This Is What We Do,' which aims to reshape the portrayal of cancer survivors in healthcare advertising. The campaign deviates from the traditional sentimental storytelling of the industry, opting instead for a human-c...
In this week's Week in Charts, Les Binet on the impact of AI, Ofcom finds TV-based podcasts improve fan experience, and breaking down brand safety risks in TV news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
Brand safety has often been a thorn in the side of premium publishers. In theory, it should work in their favour. Big media companies often emphasise the safety of running ads alongside professionally produced content compared to the wild west of social media. But in practice, news and magazine brands still frequently see their content [...]
Environmental campaigning organisation Greenpeace International has launched SLAPP SUIT, a chilling new film featuring Academy Award-winning actor Javier Bardem and Children’s and Family Emmy Award-nominated actress Yasmin Finney, created by Don’t Panic, directed by Martin Stirling and produced by Partizan. SLAPP SUIT stars Hollywood legend Bardem as a sinister tailor, whose clients include some of [...]
In conjunction with the UEFA Champions League Final on Saturday night, Heineken® unveiled the latest chapter of Fans Have More Friends, the platform developed with creative agency LePub and built on the insight that fandom can be one of the most powerful catalysts for human connection. As part of the activation, one of the most [...]
Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes. Keynes’ goal is to [...]
The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.
