Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV. The post Walmart Buys Vibe.co To Woo SMBs To Streaming appeared first on AdExchanger.

In this week's Week in Charts, social media to dominate media spending, AI slop comes for TikTok kids content, and South Korea has highest daily YouTube viewing. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts [...]

One year after unveiling plans to develop a joint self-serve ad platform for small and medium-sized advertisers at last year's Cannes Lions, UK broadcasters ITV, Channel 4, and Sky have this morning launched the new product to the market. The platform is built on the Universal Ads self-serve technology which Sky's parent company Comcast first [...]