Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
Those already investing in areas like influencer and agentic will leapfrog the competition
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brands are embracing a new creative playbook: world building.
Ocean Outdoor UK retains Canary Wharf DOOH contract
New programme to include immersive experiences and augmented reality. Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender. The announcement extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office, [...]
Adidas wins World Cup – shareholders take flight
Adidas sales roared ahead in the World Cup – thanks to Timothée Chalamet among others – with Q2 sales reaching a record $7.7 billion (€6.74 billion.) Unfortunately it spent an extra $243 million bringing its total marketing bill to $1.05 billion, a 30% increase on a year earlier. End result? Its shares tumbled 19%, their [...]
Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging the advertising industry to test the boundaries of Digital Out of Home with original ideas that often go on to succeed on the international stage. This year’s European Grand Prix winner, ‘Dodge the Finger’ from [...]
MAA Ad of the Week: Monzo from BBH
It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s first work shows there’s the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc. Interesting choice of Van Morrison. Are they aiming [...]
Adams Outdoor Advertising Acquires Barnes Advertising Corporation in Zanesville, Ohio
Five generations of family stewardship, Barnes became the dominant outdoor advertising presence across 15 counties in southeastern and central The post Adams Outdoor Advertising Acquires Barnes Advertising Corporation in Zanesville, Ohio first appeared on OOH TODAY.
INTERSTATE Outdoor Advertising Expands Programmatic Access Through Direct Integrations with Perion, Vistar and Place Exchange
direct integrations with Perion, Vistar Media, and Place Exchange, providing agencies and brands with direct programmatic access to the company's digital The post INTERSTATE Outdoor Advertising Expands Programmatic Access Through Direct Integrations with Perion, Vistar and Place Exchange first appeared on OOH TODAY.
—OOH Classifieds Today
11 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.