Brandweek 2026: Is Retention the Real Problem in Marketing? ft. Doug Zarkin
Plus, the legacy marketer and author of Moving Your Brand Out of the Friend Zone on shares his Think Human philosophy.
Anthropic Goes for the Public Markets as Revenue Jumps Nearly 15-Fold
A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of billions to Google and Amazon.
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Diwali 2026
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Stagwell Acquires Publisher Monetization Network Freestar
Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday. The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents. The companies did not disclose the price, but the deal has closed. [...]
Mobile Ad Tech Holding Company Affle Wants To Sell CTV Ads Like App Installs
After two decades of getting people to tap “install” on a six-inch screen, mobile ad tech has its eye on the 65-inch one in the living room. “Every dollar an advertiser spends should drive some kind of outcome, including on connected TV,” said Sameer Sondhi, North American CEO and chief strategic investments officer at Affle, [...]
Pause Ads Go Programmatic on TF1
French broadcaster sales house TF1 PUB has announced it has begun selling its streaming pause ad format, AdPause, via programmatic pipes. The first campaign, for kitchen appliance maker Vorwerk's Thermomix product, was run by French marketing group Heroiks via demand-side platform The Trade Desk. TF1 launched the AdPause format at the start of last year, [...]
7 Smart Tips for Effective Anchor Text Optimization
Making your website stand out in search results can feel overwhelming when every detail matters. Choosing the right words for your hyperlinks is often overlooked, even though they give important... The post 7 Smart Tips for Effective Anchor Text Optimization appeared first on PGN Agency.
Does Black Friday Advertising Work? What the Data Says
Black Friday is one of the most heavily advertised moments of the year, but how much does it achieve? We look at the latest UK retail data and new research on promotions. The post Does Black Friday Advertising Work? What the Data Says first appeared on Billboard Media.
The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their drug-prescribing and record-keeping systems. And OptimizeRx has taken its next big step into the world of programmatic through a new [...]