The modern consumer has become remarkably skilled at avoiding advertising. From browser extensions that strip ads before they even load to premium subscriptions that trade monthly fees for ad-free experiences, audiences have built an entire ecosystem designed to keep marketing messages at bay. This isn’t accidental. It’s the result of years spent navigating increasingly cluttered [...]
Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier [...]
When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May, Prebid announced that its president, Mike Racic; its chairman, Garett McGrath; and Christian Janelli, its director [...]
Following three years of legal warfare with its parent company LG Electronics, Alphonso – LG’s ad tech division – finally has a way out. Actually, it has three potential options. Alphonso is weighing a traditional IPO (it filed a confidential S-1 in September 2025), a joint venture with Comcast or a billion-dollar private equity deal with [...]
ABC News Live is also introducing four new programs to its streaming lineup.
The campaign hopes to deliver consumer awareness about how the medication may help medicare enrollees.
Fanta is betting on original entertainment to claim the Halloween season.
Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs. Meanwhile, other alternatives like Fable 5 [...]
Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMaxxing? appeared first on AdExchanger.
Managing a small service business means every second of website downtime can cost American owners both revenue and customer trust. Traditional websites often crumble when one feature goes wrong, dragging... The post Microservices in Web Design: Boosting ROI for US Service Businesses appeared first on PGN Agency.
