Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes. Keynes’ goal is to [...]
The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.
Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.
Droga5’s Brad Filice joins the independent agency after a nine-month search
Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]
McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push. Ahead of the 2026 FIFA World Cup, the global marketing push […]
He'll join Leo Constellation as CCO for the Americas and Iberia.
Football is the gift that keeps on giving – even when you’re retired. David Beckham is now apparently one half of a billionaire couple, Gary Lineker is a podcast king and one in four World Cup ads seemingly features ageing galactico Leo Messi. Now it’s Roy Keane and Micah Riohards from present day pundit-land putting [...]
Lime bikes are a blessing and a curse. They are a fun and speedy way of getting around a city, but big piles of them block pavements and “Lime leg” is a common injury as the heavy bikes topple onto their riders. “Promise codes” is a new campaign that offers free rides as long as [...]
As a further demonstration of the pathetic depths to which the ad biz has descended here in the US, and probably to a certain extent in the UK. There is a TV campaign currently airing here for Pepto Bismol, an anti gas, over the counter medication. The ads feature various social situations in which individuals [...]
