The Ordinary’s much-touted Periodic Fable campaign has secured Uncommon its first ever Cannes Grand Prix. Health & Wellness jury president Kainaz Karmakar, CCO of Ogilvy India, singled it out as the “undeniable” winner and praised the work for its “outstanding commentary on how the obsession with skin trends is getting more out of control every [...]

There was a time when then WPP boss Sir Martin Sorrell used to refer to the big tech platforms, notably Google, as “frenemies.” These were the days when his mighty GroupM media agency empire could look the likes of Google in the eye: in the ad market they were more or less equals and needed [...]

Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What actually drove performance across a campaign? Consumer marketing teams, HCP teams, agencies, analytics partners and privacy stakeholders are often working from different systems, signals and reporting frameworks. By the [...]

If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV [...]

Real-time fact-checking of political speech and debates InTruth is for anyone who wants to stay informed during any video, but particularly, live debates, news interviews, press conferences, and political events.

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