As Search Traffic Falls, Motherly Bets on Social Video and Live Events
The brand, with Sharon Yi at the helm, will generate a seven-figure revenue as it shifts away from commerce and toward events.
Pinterest Opens Its Inventory to Programmatic Buyers, With Magnite as Its Main Pipe
The platform is making its display and video inventory available through Amazon, Google and Yahoo’s DSPs.
How Strava’s CMO Is Winning Over Walkers Without Losing Hardcore Runners
Louisa Wee is betting that Strava can widen the tent to everyday wellness without diluting what made it essential to serious athletes.
Agents and Creators: Ndidi Oteh’s Growth Plan for Accenture Song
A year after taking over from David Droga, the CEO is building around a $1 billion agentic commerce pipeline and the Whalar acquisition while eyeing the media space.
Jim Johnsen’s —OOH… Here’s One Thing —REDUX
Why doesn't Lamar, Outfront, Clear Channel, JC Decaux or some of the other BIG GUYS recruit serious talent to drive their brand? ...take the Lamar brand to the next level The post Jim Johnsen’s —OOH… Here’s One Thing —REDUX first appeared on OOH TODAY.
—OOH Classifieds Today
Career opportunities in out-of-home, including management, printing, mobile billboards, photos, truck sides, and experiential and ... The post —OOH Classifieds Today first appeared on OOH TODAY.
Clear Channel Outdoor and OUTFRONT Team Up to Breast Cancer Screening
Million Mammograms ...campaign’s creative can be seen across thousands of digital billboards nationwide throughout October The post Clear Channel Outdoor and OUTFRONT Team Up to Breast Cancer Screening first appeared on OOH TODAY.
B2B Buying Decisions Are Moving Where Ad Tech Can’t See
The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, across devices, across platforms, across sessions, became the industry’s defining capability and its core value proposition. But that infrastructure doesn’t [...]
Why WebKit Did It; Apple’s Car In The Ads Race
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock. The post Why WebKit Did It; Apple’s Car In The Ads Race appeared first on AdExchanger.
The Best Billboard I Saw Today
adidas Thinks Outside the Box—Then Builds One The post The Best Billboard I Saw Today first appeared on OOH TODAY.