Today it’s a silly sports betting ad, but I can’t see anything she’s done that’s worth this ire. She’s in her 20s: she does dumb things. Enjoy! Would it be insanely unfashionable to defend Sydney Sweeney? You may or may not have heard that the Euphoria star has done an ad for a sports betting [...]
Two of AI's most influential executives are on opposite sides of a debate.
In a new campaign for Guardant’s Shield™, the first FDA-approved blood test for primary colorectal cancer screening, Dempsey urges people to get tested.
Ad-cluttered websites are bad for users. Who among hasn’t waited with mounting frustration for a banner-stuffed article to load or an ad-chocked webpage to struggle into view? But “we know it when we see it” isn’t a quantifiable metric. On Tuesday, Chrome added four new metrics to its Chrome User Experience Report (CrUX): ad count, [...]
Each day of the Olympics will be like staging seven Super Bowls, according to Janet Evans, chief athlete officer for LA28.
Startup Plot has launched Creator Intelligence, which helps brands find and vet influencers using AI.
Simon, the largest shopping mall owner in the U.S., wants to reinforce malls as gathering places.
The hire comes as PebblePost bets beyond direct mail, expanding into CTV, display, online video, mobile app and audio
Despite significant pushback from the industry, new rules came into force in the UK at the start of this year which place significant restrictions on ads for unhealthy food and drink products. These rules, which bar TV ads for less healthy food and drink products (LHFs) before a 9pm watershed, and completely block online ads, [...]
Publicis Conseil has announced the appointment of Yann-Gaël Cobigo and Thibault Michal as Executive Creative Directors. They will help shape and lead global creative strategies for several of the agency's major international brands. Originally from Paris, Yann-Gaël and Thibault have spent most of their careers in London, working at agencies including R/GA, Media Arts [...]
