A desert island feels like a good place to think about advertising. No metrics. No trend reports. No LinkedIn posts about “authentic storytelling”. Just the work itself and whether it actually sticks in your brain. It reminds me why this industry can still be brilliant, and why I wanted to be part of it in [...]
Megan Duong’s Plot has closed a follow-on seed round, just over a year after its initial $4 million raise.
From Sneakers to Sweeney -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The good, the bad, and the ugly— in 3000 words, what happens to billboard attention when no one is driving? The post The Future of Out of Home in a Self-Driving World: What Happens When No One Is Looking at the Road? first appeared on OOH TODAY.
A Colorful Tribute to Pride The post The Best Billboard I Saw Today first appeared on OOH TODAY.
A new report from Grocery TV showed which placements people find most favorable.
With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.
If there were an Olympics event for how fast someone can scroll to the bottom of a privacy policy and hit “accept,” you’d find me on the podium with a medal. But buried in those endless paragraphs are real trade-offs related to data sharing, liability and, increasingly, whether your content and data can be used [...]
The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That [...]
Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much. The post Meta’s Customer Disservice Bots; Paying For Performance appeared first on AdExchanger.
