The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, announced a major agreement with CapCut, part of ByteDance, to serve as the club’s premier global AI partner. CapCut is a leading AI-powered photo and video editing app for everyone, available for desktop, mobile, and pad. The [...]
For those who charged that Sydney Sweeney’s nude appearance on behalf of Novig was little more than a stereotype-affirming flesh play, here’s a piece of news: It wasn’t a male, […]
Good marketing tools need to be accessible across teams and account for a company's unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill. The post If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context appeared first on AdExchanger.
Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement [...]
Google tests out a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs. The post Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process appeared first on AdExchanger.
Traditional OOH advertising is fixed in one location. Train advertising changes that equation by putting...
For most consumers, an airport journey is made up of a series of distinct moments:...
Coke or creatine? These are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Creative leader unites Creative Studios and XLabs into a single practice as the company builds out its IRL media offering for brands The post OUTFRONT Names Mariano Jeger Chief Creative Officer of IRL Studios first appeared on OOH TODAY.
Single? Hinge has something to say The post The Best Billboard I Saw Today first appeared on OOH TODAY.
