The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s defining visual signature, giving the global brand a warm, recognizable identity as it introduced itself to Korean consumers. That smile scaled into NÜTRL’s brand platform for Korea, Smile Üp. [...]
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from [...]
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11 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 11 OOH Employment Opportunities—OOH Classifieds Today first appeared on OOH TODAY.
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will serve on a panel for an International Bar Association (IBA) webinar entitled “Sale of Goods Agreements: Relationships, Trade Wars and Their Influence on the Global Legal Practice” on September 9 at 7:00 A.M. EST.
In Steidinger v. Blackstone Medical Services (decided on July 14, 2026), the Seventh Circuit Court of Appeals significantly narrowed one avenue of litigation under the Telephone Consumer Protection Act (TCPA) when it held that marketing text messages do not count as “calls” that can support the TCPA’s private right of action. For now, the precedential [...]
