Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […] The post Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration appeared first on AdExchanger.
Alliance Witan Illustrates Inflation with Charming Cyclist Campaign
Alliance Witan's latest campaign, 'Cyclist', creatively uses a countryside setting to illustrate financial concepts. The ad depicts a woman enjoying a ride through nature, encountering diverse flora and fauna. However, her journey is unexpectedly halted by the metaphorical force of inflation, humoro...
Types of Mobile Billboards
By Abirame Shanthakumar What is a Mobile Billboard? Mobile billboard advertising is known as mobile outdoor advertising or mobile billboard trucks. This refers to the use of super-sized vehicles to carry billboards advertising goods or services. The idea behind mobile billboard advertising is to catch the driver’s eye with vibrant graphics that promote specific products […] The post Types of Mobile Billboards appeared first on .
Anderson Cooper Reflects on His Time at 60 Minutes in His Final Show
Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.
Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling
Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.
DoorDash Brings On Ex-Amazon Exec as New CMO
Tim Castree takes over the role from Kofi Amoo-Gottfried
Andrew Lustigman Speaking at PLI’s Hot Topics in Advertising Law 2026 on the Changing Legal Landscape of Advertising on Social Media
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will participate in a panel entitled “The Changing Legal Landscape of Advertising on Social Media” as part of Practising Law Institute’s (PLI) Hot Topics in Advertising Law 2026 on June 10 at 10:30 A.M. in New York.
This post is pointless / Le post le plus inutile de l’année?
THE ORIGINAL? Swile Card (Lunch & leisure spendings) – 2021 « The most pointless card at the moment ». (Because this ad ran during covid19 lockdown) Agency : Steve Paris (France) LESS ORIGINAL WebBank Gemini / Bitcoin credit Card – 2026 « This card is pointless » (It does not distribute loyalty points) Agency : Quan […]
Ballyhoo Launches the Seattle Sound Digital Spectaculars
a new digital OOH network consisting of 14 premium screens, including digital roadside billboards, full-motion terminal video walls, and LCD The post Ballyhoo Launches the Seattle Sound Digital Spectaculars first appeared on OOH TODAY.
The Seven-Day Ghost: How a new cross-media study exposed the most expensive case of misattribution in modern advertising
There is a sentence that nearly every adult in America says approximately twice a week, has been saying for the entirety of their adult life, and will continue saying until they are dead. It is also, by some distance, the single most consequential sentence in consumer marketing, which is a
