Sky makes £2bn spending pledge as it prepares takeover of ITV broadcasting arm
Deal could be announced in July and vow will safeguard future of shows such as Coronation Street and Love Island Sky has committed to spending £2bn on ITV’s studios business over the next five years as it hammers out a takeover of its broadcasting arm, a move that will safeguard the future of popular programmes such as Coronation Street and Love Island. Sky, owned by the US telecoms company Comcast, has been in talks for months to buy ITV’s media and entertainment operations, which include its free-to-air TV channels in the UK and the ITVX streaming platform. The £1.6bn takeover[...]
From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments
Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, to unpack how publishers and advertisers are flipping the script on identity-less environments — […] The post From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments appeared first on AdExchanger.
Link Building Best Practices That Boost ROI
Small service-based businesses across the United States often find themselves competing for attention in crowded digital spaces. Gaining trust from search engines and attracting ideal clients can feel like a... The post Link Building Best Practices That Boost ROI appeared first on PGN Agency.
Website Versus Social Media: Maximizing Business ROI
Sorting out the real differences between a website and social media often leads to confusion for many small service-based business owners in the United States. Understanding each platform’s unique strengths... The post Website Versus Social Media: Maximizing Business ROI appeared first on PGN Agency.
Rethinking Audience Strategy for an Unpredictable Consumer
This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]
When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]
The Campaign That Listened Before It Launched
This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The […]
Sports Marketing Is About Memorable Moments, Not Brand Awareness
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
Mother wins Film Grand Prix, Ogilvy is top network: Cannes Day 5
Anthropic’s Super Bowl spot by Mother was a front runner for a Grand Prix ahead of Cannes, and on the last night of the festival it delivered, taking the top prize in the Film category. WPP’s Ogilvy was named NETWORK OF THE YEAR, spearheaded by a triple Grand Prix haul in Direct (Uva App, Puerto … The post Mother wins Film Grand Prix, Ogilvy is top network: Cannes Day 5 first appeared on More About Advertising.
It’s WPP top again at Cannes
Last year WPP won Creative Company of the Year at Cannes Lions – and the organisers promptly retired the award as it seemed to reflect entries as much as anything else and, anyway, the wheels were clearly coming off WPP. It was just about CEO Mark Read’s last public appearance in the role. It won … The post It’s WPP top again at Cannes first appeared on More About Advertising.
