It’s not very often that a company sees its Q1 revenue take a powder and announce it as some kind of triumph but that appears to be the case with Cindy Rose’s new look WPP. Q1 revenue of £3,030m was down 6.6% YoY on a reported basis and down 4.0% like-for-like (LFL), while revenue less … The post WPP falls back in Q1 2026 – but says it’s all in the plan first appeared on More About Advertising.

Getting Under Your Skin—in the Best Way The post The Best Billboard I Saw Today first appeared on OOH TODAY.

A new neuroscience study from Allvision, in partnership with Brainsights, provides the strongest evidence to date that Digital Out-of-Home (DOOH) The post DOOH Boosts Attention, Increasing Memory Encoding by Up to 61% first appeared on OOH TODAY.

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference […] The post Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising appeared first on AdExchanger.

Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That. And incredibly, we found time to discuss her brilliant advertising career :-) We talked at length about Cadbury’s Dairy Milk "Made to Share" campaign which is a huge favourite of ours. The campaign, which Alice wrote with Tom Lee, has won gongs galore and is currently running[...]

AI compresses the consumer journey. Discover how Bing Search shapes intent, validates options, and drives action at key decision moments.

Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising. Podcast Breakdown 00:00 - 03:35 Introduction, basketball roots & overcoming fear03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work07:06 - 10:45 Adobe, generative AI & the start of the creative[...]

While AI is accelerating the rate of in-housing among clients, the role of the agency is changing with it, argues James Townsend, EMEA CEO at Stagwell, and these relationships are increasingly ending up in hybrid models. "We probably see it as more of an opportunity than a threat at the moment, by how we can Read More

First announced in December 2025, Pinterest's acquisition of tvScientific, a CTV performance advertising platform, marked a surprising development in the rise of performance TV, while signalling the social sharing site's most signficant move into the CTV space. Following the completion of the takeover back in February, today Pinterest has announced the launch of its audiences Read More

How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions.  Get enough of these […] The post Why Your Billboard Budget Is Backwards and How to Fix It appeared first on Blip Billboards.