Mastering Yelp Reviews in the Age of AI
Yelp reviews do more than influence customer decisions. As AI-powered search changes how consumers discover and evaluate local businesses, your dealership’s Yelp presence can also contribute to how your business is represented in online recommendations. The post Mastering Yelp Reviews in the Age of AI appeared first on Stream Companies.
Marcel Gets its First CEO as Publicis Competes With Off-the-Shelf AI
Scott Hagedorn and Sam Levine Archer named CEO and CSO of the holdco’s AI platform, which started life as an employee tool and now builds agents for more than 90 clients.
More Partners, More Problems: Why CTV Needs a Supply Path Reset
As the CTV market matures, buyers are seeing increased supply while publishers have more programmatic partners to work with. But adding more monetisation partners does not automatically bring greater value, argues Anastasia Skliarenko, Director of Growth at Axis, and that assumption risks making supply paths convoluted and costly. CTV has inherited some useful things from digital Read More
Porter Airlines Marks 20th Anniversary with Limited Edition Merchandise
Porter Airlines is celebrating its 20th anniversary with a limited-edition merchandise collection, created in collaboration with Toronto agency Academy and Montreal clothing brand Kuwalla Tee. The centerpiece of the collection is the 'Cabin Crewneck,' available in two designs: 'I Only Fly Economy' a...
The Magic of Dwell Time
...dwell time delivers what most media can’t: an audience with minutes to view and interact with your product offering. The broader question may be... The post The Magic of Dwell Time first appeared on OOH TODAY.
Can TV’s Heavy Hitters Reinvent Clear Channel, Outdoor?
...Sometimes the advertiser just wants to sell more cheeseburgers...Two television veterans, $6.2 billion in new ownership, and a billboard business that may be...TV is Tough— OOH is Easy The post Can TV’s Heavy Hitters Reinvent Clear Channel, Outdoor? first appeared on OOH TODAY.
The 2027 Budget Is Being Built Right Now
What are you trying to accomplish in 2027 that you did not fully get to this year? That surfaces the gap the advertiser is already frustrated The post The 2027 Budget Is Being Built Right Now first appeared on OOH TODAY.
Why Zeta Global Keeps Buying Companies, Including Two In Two Days
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days. On Monday, Oct. […] The post Why Zeta Global Keeps Buying Companies, Including Two In Two Days appeared first on AdExchanger.
Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins appeared first on AdExchanger.
iKahan Media Adds Connecticut’s Largest Airport
Connecticut's largest airport joins LAX, Atlanta, Denver, Orlando, Seattle, Philadelphia and Jacksonville in a network that now spans eight airports The post iKahan Media Adds Connecticut’s Largest Airport first appeared on OOH TODAY.
