WPP has more or less held on to its share price gains following last week’s better than expected H1 results, keeping its nose above the important £4bn valuation. If you had bought WPP shares at the year’s low – when people were even questioning the survival of the company – you’d have doubled your money. … The post What’s next for recovering WPP? first appeared on More About Advertising.

WPP has more or less held on to its share price gains following last week’s better than expected H1 results, keeping its nose above the important £4bn valuation. If you had bought WPP shares at the year’s low – when people were even questioning the survival of the company – you’d have doubled your money. … The post What’s next for recovering WPP? first appeared on More About Advertising.

Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.

Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.

NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap

NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap

Always Discreet partners with the NFL to tackle the stigma of bladder leaks.

Always Discreet partners with the NFL to tackle the stigma of bladder leaks.

The rise of CTV has created a certain amount of confusion among media owners as to who they should be speaking to at agencies. Max Noss, Head of AV at JAA Media, says the independent agency provides clarity by operating a hybrid CTV team, combining the digital team and the AV team - and therefore Read More

Kroger, Walmart, Albertsons and Amazon are betting on AI-driven shopping, with more ad opportunities on the way.