Ticker: Kara Swisher Confirms CNN Exit After Paramount-WBD Merger Is Complete
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
Ticker: Kara Swisher Confirms CNN Exit After Paramount-WBD Merger Is Complete
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that combines MMM, incrementality testing and attribution […] The post Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine appeared first on AdExchanger.
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that combines MMM, incrementality testing and attribution […] The post Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine appeared first on AdExchanger.
Buying CTV In The WarnerMount World
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition. The post Buying CTV In The WarnerMount World appeared first on AdExchanger.
Buying CTV In The WarnerMount World
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition. The post Buying CTV In The WarnerMount World appeared first on AdExchanger.
Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results
Why creator content should be treated as a core paid media asset.
Move Over, Taylor Swift. The Brands Are About to Spice Up the VMAs
The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.
The comedians turning AI anxiety into punchlines: ‘It’s so good, it’ll completely alter our grasp on reality’
Across videos, standup and cartoons, humorists are skewering big tech’s attempt to make AI ubiquitous and inevitable “Best case scenario, we never have to do any admin again,” says an AI CEO. “Worst case, we all die.” A young man struggles to the top of a beautiful mountain, words echoing in his ears: “AI will most likely lead to the end of the world, but in the meantime, there will be great companies created.” At the top of the mountain, he triumphantly holds up a sign: “Build a datacenter here.”
David Beckham takes £39m dividend as World Cup deals drive record profits
Former footballer appeared in about 12 ad campaigns this summer, pushing holding company’s revenue to $110.5m Business live – latest updates David Beckham has taken a $51m (£39m) dividend from his business empire after a series of deals with brands for the Fifa World Cup. Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and the PepsiCo crisps brand Lay’s.
