New research finds OOH again leads in marginal ROI and 58% of $1B+ revenue brands leverage OOH in their media mix The post DOOH Tripled as OOH Delivers 89% Profitability Rate Across Brands first appeared on OOH TODAY.

Despite spending billions in lawsuits and high Muse operating costs, Meta's third quarter earnings still showed significant growth. The post Meta Grows Revenue 26% Despite Massive Muse Operating Costs appeared first on AdExchanger.

Brands that build a strong organic presence on social media earn more trust, engagement, and long-term value from their audiences.  The post How to Build a Strong Organic Social Media Strategy That Actually Delivers Results appeared first on Stream Companies.

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. […]

The company says its AI investments are already paying off for advertisers

The retailer is setting the rules AI shopping agents will have to follow.

TVNewser’s daily ratings posts return in a new and interactive format.

Sebnem Erim joins as the North American division turned in the spirits giant's weakest results in 2026

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of advertising spend. Now, agentic AI promises something better: the speed and scale of programmatic combined with the customization and direct relationships of traditional media buying. And […] The post Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media appeared first on AdExchanger.