Are AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek […]
Global Citizen Taps Influential As Its Official Creator Partner
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
Ashleigh Griffith – Director of Marketing, Quality Brand Group
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.
Week in Review: Netflix Ads Expands in Europe, Higgsfield On Track for $1 Billion Run Rate, and TVs Account for Half of UK YouTube Viewing
In this week's Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. Top Stories Netflix Announced Further European Expansion of Ads Tier This week Netflix held its first UK Upfront pitch, another sign of the streaming business's growing maturity Read More
Ads of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton
Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.
Dave & Buster’s Hires New Agencies to Get More People Into Its Locations
The brand appointed Gut for creative and Mediaplus to handle media buying.
OOH Moves Today – 36 Moves This Week!
Digitas Health, StreetMetrics, Omnicom Media, Spark Foundry, Talon, LumenArt, M+C Saatchi Group, OUTFRONT Media, ENTOUCH, WPP Media, OZ Ride, oOh!, RapportWW, and more. Be the first to congratulate these OOH movers! The post OOH Moves Today – 36 Moves This Week! first appeared on OOH TODAY.
The Hybrid Shopper Expects More Than an Ad —by Aubrey Lundgren, Lime Media
Lime Media highlights how hybrid holiday shoppers move seamlessly between digital research and in-store purchases, positioning experiential and mobile OOH as the physical connection between the two. The post The Hybrid Shopper Expects More Than an Ad —by Aubrey Lundgren, Lime Media first appeared on OOH TODAY.
Lamar Brings New Life to an 18-Year Sioux Falls Landmark
Upgraded billboard keeps a long-standing advertising location running with greater efficiency and today’s digital capabilities The post Lamar Brings New Life to an 18-Year Sioux Falls Landmark first appeared on OOH TODAY.
Statements Media Launches Canada’s First Digital Parking Garage Advertising Network Powered by Media Resources LED Technology
New large-format digital video walls across Toronto Green P facilities deliver premium reach to urban vehicle owners The post Statements Media Launches Canada’s First Digital Parking Garage Advertising Network Powered by Media Resources LED Technology first appeared on OOH TODAY.
