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The new media network promises a unified approach and deeper audience targeting.

With its new Business Hub, OpenAI becomes both the referee and the scorekeeper for brands’ visibility in ChatGPT. Plus, Jensen Huang’s scandal, Meta Muse’s surge in agentic traffic, and a slate of CEO exits.

Shopify shows its AI assistant, Sidekick, in a supporting role as it targets would-be entrepreneurs

Talkspace launched the "Rewriting the Rules" campaign with Michael Phelps discussing mental health tips for men.

Move follows reports Huang had an extramarital affair with a woman alleged to be a Chinese spy.

Digital advertisers have always wondered exactly how much of their ad budgets they’re wasting on bots. Now, Google will tell them. Today, Google Ads announced it’s adding a new feature called the Invalid Traffic Overview Card to its user interface. For the first time, it breaks down the dollar amount a campaign saved from Google’s […] The post Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic appeared first on AdExchanger.

Viant would like a crack at your video creative, please. Earlier this week, Viant announced its $20 million acquisition of Waymark, a generative AI video ad platform that media companies, including Comcast, Fox, NBCU, Spectrum Reach and Gray Television, have used to generate more than a million ads over the past year for local advertisers. […] The post Viant’s Vanderhook Brothers Want To Make Your Next CTV Ad appeared first on AdExchanger.

The funny campaign was created by Colin Jost's No Notes Productions.

Fox News finished in first place in total viewers on Sunday in both dayparts.