These AI Agents Want To Handle All The Annoying Parts Of Media Buying
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but […] The post These AI Agents Want To Handle All The Annoying Parts Of Media Buying appeared first on AdExchanger.
How Trades Businesses Use Billboards to Stay Fully Booked
For trades businesses, staying fully booked isn’t just about doing great work, it’s about staying visible. While most competitors fight for attention online, smart plumbers, roofers, electricians, and HVAC companies are using billboards to dominate locally. A well-placed billboard builds familiarity every single day, keeping your business top-of-mind when homeowners suddenly need help. Unlike digital ads that disappear with a scroll, billboards create constant exposure in the exact areas you want to win work. The result? More inbound calls, stronger brand recognition, and a pipeline that stays full long before the busy season arrives. The post How Trades Businesses Use[...]
Managing Digital Assets for Better ROI and Engagement
Every American small business owner faces the challenge of keeping digital assets organized and effective as their business evolves. A tangled collection of websites, graphics, and marketing files can hold... The post Managing Digital Assets for Better ROI and Engagement appeared first on PGN Agency.
Threats to Domestic Broadcasters Are Threats to Our “Cultural Identity” – Buy-Side View with Medialab’s Jon Manning
The rise of Big Tech-backed video services has given us more content than ever, but Jon Manning, Director of Advanced TV at Medialab, argues that domestic broadcasters help shape our cultural identity - and if our media habits are dictated by tech giants, that identity is at risk. In this edition of the Buy-Side View, Read More
EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeover
Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role
Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cup
Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.
Oscar Mayer’s Wienie 500 Goes Bigger After 500K Sales Bump
Oscar Mayer's Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox.
Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out
As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.
5 Controversies Cannes Lions Would Rather Forget
After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time
TEXAS FLOOD
"Fat, drunk, and stupid is no way to go through life son." Obviously this... The post TEXAS FLOOD first appeared on OOH TODAY.
