OOH Best Creative Last Week Today
From Blush to Burger King, Soccer to Spider Man--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Seventh Circuit Creates New Uncertainty for TCPA Text Message Compliance
Last week, the Seventh Circuit severely narrowed the Telephone Consumer Protection Act’s (TCPA) application to text messages, following several district court decisions. The court held that private litigants cannot sue under the Do Not Call prohibitions when a sender fails to honor opt-out requests for unwanted marketing text messages. The decision may limit one avenue of TCPA liability, but it does not simplify compliance. Instead, the Seventh Circuit’s departure from other appellate courts adds uncertainty for businesses and could accelerate Supreme Court review of whether and how the TCPA applies to text messages. In Steidinger v. Blackstone Medical Services, the[...]
Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai. The post Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group appeared first on AdExchanger.
A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction
You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and privacy teams at Facebook and Google, was among the group of experts Ofcom consulted and has a detailed breakdown on […] The post A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction appeared first on AdExchanger.
Luxury Meets Mass Market: GU Bets on Designer Appeal for $18 Denim
Fast Retailing’s lower‑priced brand GU is turning to a luxury fashion veteran in hopes of elevating $18 denim to worldwide appeal. Known in Japan for its blend of fashion‑forward sensibility and affordability, GU has taken a decisive step toward redefining its image. The retailer introduced its inaugural collection under the creative direction of Francesco Risso, […] The article Luxury Meets Mass Market: GU Bets on Designer Appeal for $18 Denim appeared first on World Branding Forum.
Noom’s ‘Lose for Keeps’ Campaign Features Rebel Wilson on Lasting Weight Loss
Noom has launched a new integrated brand campaign titled 'Lose for Keeps,' featuring Rebel Wilson as the Chief Wellness Ambassador. The campaign addresses the ongoing debate in the weight loss industry about the effectiveness of GLP-1 medications when combined with healthy habits. It is being rolled...
YZD Invites Toronto to Imagine Future with ‘Your Place to Land’ Campaign
YZD has launched its first major brand campaign, 'Your Place to Land,' aimed at raising awareness about the transformation of the former Downsview Airport lands in the Greater Toronto Area (GTA). This initiative invites residents to envision themselves as part of the area's evolving future, as it tr...
Every 2026 World Cup Ad Ranked
See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.
Women’s Sports Are Rewriting the Fandom Playbook
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]
Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewers
MS NOW was also the first to break the news of Lindsey Graham’s death.
