Fast Retailing’s lower‑priced brand GU is turning to a luxury fashion veteran in hopes of elevating $18 denim to worldwide appeal. Known in Japan for its blend of fashion‑forward sensibility and affordability, GU has taken a decisive step toward redefining its image. The retailer introduced its inaugural collection under the creative direction of Francesco Risso, […]
The article Luxury Meets Mass Market: GU Bets on Designer Appeal for $18 Denim appeared first on World Branding Forum.
