OAAA Launches Center to Modernize Programmatic OOH
OAAA launches a new Programmatic & Automation Center of Excellence to standardize, automate and strengthen OOH’s integration into omnichannel advertising. The post OAAA Launches Center to Modernize Programmatic OOH first appeared on OOH TODAY.
Take A Break, Compliance Nerds. Privacy Is A Research Problem Now
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost out on their own opportunities for privacy laws enforceable by individuals via civil lawsuits. […] The post Take A Break, Compliance Nerds. Privacy Is A Research Problem Now appeared first on AdExchanger.
Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship)
How legit is "annualized revenue run rate" as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards. The post Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship) appeared first on AdExchanger.
Episode 116 – Tim Riley – The Economist Years [Part 1]
Visuals: https://getbehindthebillboard.com/episode-116-tim-riley-the-economist-years-part-1 Episode #116 features legendary copywriter, creative leader and man of many pithy award-winning words, Tim Riley. Tim, who was one of our first ever guests back in 2020, returned to draw back the curtain on his 12 years working on the same brief: The Economist. It was a fascinating chat where we heard about any and everything to do with possibly the greatest billboard campaign of all time. We’re aware we have featured it many times, but this really was the full reveal of ‘white out of red’. We discussed the history of how the client came to[...]
How to Get More From Your Marketing With AI and Automation
Learn how to use AI and automation to save time, understand your audience, test new ideas, and make smarter marketing decisions with less busywork.
E.l.f. Cosmetics Names Joaquina Its Brand Ambassador Alongside Second Album Drop
The Latin artist is joined by six other artists on the album.
Week of Sept 14 Cable News Ratings: MS NOW and CNN Bounce Back
MS NOW won the primetime demo on Thursday.
An Accountant’s Playbook to Great Marketing ft. Sony’s Mary Yee
Plus, how analytics and creativity should work together, not against each other.
The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
Journalists Return to the White House After Trump’s Ban
A court order made the Trump administration explain its actions.
