VML Elevates Debbi Vandeven in Push For ‘Human-First’ Creative
Vandeven’s new role is the first major exec appointment by incoming global CEO Eric Campbell
SunnyD and Juicy Juice Hand Their Comeback to Goodby Silverstein & Partners
The agency behind the “Got Milk?” campaign of the ‘90s is tasked with revitalizing the Harvest Hill Beverage Company’s brand portfolio
Custom Ad Algorithms Are Helping Schibsted Media Win Budgets Back From Meta
For years, ad budgets have been shifting from the open web and independent publishers to walled garden platforms like Meta. But recently, that shift has begun to reverse a bit. Nearly two thirds – 63.9% – of advertisers have moved mobile budgets from walled gardens to independent partners in the past year, according to a […] The post Custom Ad Algorithms Are Helping Schibsted Media Win Budgets Back From Meta appeared first on AdExchanger.
Marketers Are Writing A New Playbook For Women’s Sports
Women's sports have historically been seen as an afterthought to men's – but no longer. How RAJ Sports is using data to rewrite its sports marketing strategy. The post Marketers Are Writing A New Playbook For Women’s Sports appeared first on AdExchanger.
What CTV Teaches Performance Marketers About Measurement
As performance marketers add CTV to their media plans, they need to be careful when it comes to measurement says Alex Yip, Director of Product Strategy at AppsFlyer. While CTV certainly can boost outcomes, attribution tools on other platforms may actually encourage marketers to shift budgets away from CTV. In his quarterly column for Read More
Social Media Marketing For OOH Operators: What Works!
Most independent OOH operators treat social media as a way to find new advertisers. It rarely works that way. Local advertisers find... The post Social Media Marketing For OOH Operators: What Works! first appeared on OOH TODAY.
Moving Media Delivers: MDMA Campaign Outperforms
Two-day Advertising Week activation demonstrates the impact of combining moving media with digital retargeting... The post Moving Media Delivers: MDMA Campaign Outperforms first appeared on OOH TODAY.
Apple’s Heartfelt Holiday Ad Gifts the Power of Belief
The tech company’s 2026 holiday film features a boy navigating his relationship to art
The Super Bowl’s Prediction Market Ad Ban Stands; Retailers Aren’t Open To AI
How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the roost. The post The Super Bowl’s Prediction Market Ad Ban Stands; Retailers Aren’t Open To AI appeared first on AdExchanger.
What is inventory quality in digital advertising? A beginner’s guide
Not all digital advertising inventory is created equal. Every day, advertisers reach audiences across websites, mobile apps, connected TV (CTV), streaming audio, and other digital channels. While these environments offer valuable opportunities to connect with consumers, the quality of available advertising inventory can vary significantly. Some advertising opportunities come from established publishers with genuine audiences […]
