Retail Media Platform Kevel Raises $52 Million With M&A On The Brain
Kevel has new funding and a shopping list. On Wednesday, the retail media infrastructure company announced a $52 million Series D. Kevel plans to use some of that money to fund potential acquisitions, CEO and Founder James Avery told AdExchanger. “There are a lot of retail media players out there, and a lot of people […] The post Retail Media Platform Kevel Raises $52 Million With M&A On The Brain appeared first on AdExchanger.
ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats
ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look like moving forward. The post ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats appeared first on AdExchanger.
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This is a Halloween Nightmare!
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Are the DSP’s Days Numbered in an Agentic Future?
So far in the process of AI adoption, much of the focus has been on efficiency, writes Nick Tong, Managing Partner at Mediaplus UK, but now we are seeing the potential for agentic buying to change the process itself. In this guest article, Tong explores the impact agentic buying will have on the future of Read More
The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Plus, why great marketing leaders need courage and patience.
Kohl’s Brings Back Ellie Kemper for Holiday Ad Campaign
The retail chain is taking shoppers to "The North Kohl's."
Apple Music Rebrands With a Look Made by Sound
Created with TBWAMedia Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.
