Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
The $5.6 billion multinational said it was "impressed by the strength" of the six-year-old brand.
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Today remained in first place in the demo, finishing above the 600,000 viewership mark.
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
Maria Bartiromo No Longer With Fox News Media
Bartiromo has been with Fox News Media since January 2014.
Norah O’Donnell Returns to the Morning Shift at CBS News
She previously anchored CBS News’ flagship morning show from 2012 until May 2019.
Interactive Billboard Advertising: Benefits & Examples
Most brands treat a billboard as the finish line book it, run it, wait. Here's what happens when you treat it as the starting point instead: real examples, real stats, and the commercial case for making your site work harder. The post Interactive Billboard Advertising: Benefits & Examples first appeared on Billboard Media.
ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More
Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue run rate. For those less trained in finance-bro vocabulary, “annualized revenue run rate” is […] The post ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More appeared first on AdExchanger.
Nvidia Confirms Purchase of Hugging Face for Nearly $13 Billion
The deal is the chipmaker's second-largest acquisition as Nvidia stakes its future on open-source AI.
What Primates Can Teach Us About Social Media Marketing
The difference between reaching people and moving them.
Personalization No Longer Wins. Relevance Is the Real Competitive Advantage
The real solution requires a connected system that combines identity, customer behavior, and business signals.










