Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters
Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers directly, free from the algorithmic whims of search and social platforms. As a result, we’re seeing some of their most […] The post Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters appeared first on AdExchanger.
The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic
In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships. The era of search and social traffic was ending, and publishers who survive would be the ones who understand and own their audiences. I run Leverage Lab, […] The post The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic appeared first on AdExchanger.
Omar Oakes: Netflix isn’t becoming YouTube, but definitely YouTube-ish
Podcasts, a maybe-free tier, and a stock market that isn’t convinced: what Netflix’s earnings call actually revealed. Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. The rate at which things can change in media and advertising these days is staggering. Just … The post Omar Oakes: Netflix isn’t becoming YouTube, but definitely YouTube-ish first appeared on More About Advertising.
Noom Bets Its Behavior Change Roots Can Win the GLP-1 Wars
Noom believes its original proposition is even more relevant now in this era of GLP-1s
How 4 Retailers Are Pitching Creative Ad Formats
Amazon and Walmart are increasingly developing content aimed at driving sales.
Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It
The program convenes execs to talk, network, solve problems, and get inspired at a time of massive upheaval.
Allwyn Asks Brits ‘What Would You Do?’ in Powerball Campaign
Allwyn has launched a new integrated marketing campaign to mark the UK debut of Powerball, a globally recognized lottery game known for its large jackpots. The campaign, developed in collaboration with creative agency VCCP, aims to increase nationwide awareness and excitement about Powerball by posi...
The End Of Head‑In‑The‑Sand Children’s Privacy Practices
For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. The concept of “actual knowledge” under the Children’s Online Privacy Protection Act quietly set the bar. As long as an operator wasn’t provably aware that it was collecting personal information from children under 13, it could keep treating […] The post The End Of Head‑In‑The‑Sand Children’s Privacy Practices appeared first on AdExchanger.
Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple
Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content. The post Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple appeared first on AdExchanger.
Even the Losers
Which begs the question, did the World Cup do anything for the U.S.? Here's what my buddy Claudette has to say... The post Even the Losers first appeared on OOH TODAY.
