After seven years at Adam & Eve (via DDB and then TBWA), Lucozade has switched its business to Dark Horses, also part of TBWA and more specifically focused on sports marketing and fan engagement. We Are Social will continue working on Lucozade’s social media account. Given that Lucozade’s focus has been on its presence in …
The post Lucozade switches Omnicom agencies in search of sport first appeared on More About Advertising.
