The Economist‘s 38 year stint with AMV BBDO only came to an official end in May this year, although the business moved to a project-basis in 2022 and Proximity created 2019’s “Never stop questioning”. Already we have a new campaign by Exposure, which is aimed at reaching a younger audience. “Know it before you need …
The post Can The Economist reach a younger audience? Exposure’s subtle shift first appeared on More About Advertising.
