Australian OOH Industry Continues To Grow in Q3
DOOH accounts for 77% of total revenue. The post Australian OOH Industry Continues To Grow in Q3 first appeared on OOH TODAY.
Pitch Deck: Cuttable Raises $20M to Turn Brands’ Photos and Videos Into Meta Ads
The Australian startup is betting that creative is the last part of ad buying left to automate.
Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities
After previously targeting $3 billion in ad revenue, Netflix announced it's expected to hit $2.7 billion for the year.
The Best Billboard I Saw Today
Comic Dreams Never End, They Just Go Outdoors The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth
Netflix's revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year. The post Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth appeared first on AdExchanger.
Apple Publishes Its Plan To Wipe Out Web Tracking
Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking industry has not stopped trying to track users on the web.” Those are the words of Apple WebKit software engineers John Wilander, Charlie […] The post Apple Publishes Its Plan To Wipe Out Web Tracking appeared first on AdExchanger.
Hackensack Meridian Health Infuses Humor in ‘Mother of All Mammograms’
Hackensack Meridian Health has launched a new campaign titled 'Mother of All Mammograms' to encourage women to schedule their mammograms during October, a month known for breast cancer awareness. Developed in collaboration with the agency Doner, the campaign aims to engage audiences through a blend...
British Gas Launches ‘Sounds Like A Job For British Gas’ Campaign
British Gas has unveiled a new integrated campaign titled 'Sounds like a job for British Gas' to emphasize its comprehensive home repair services. The campaign, crafted in collaboration with VCCP and OMD, aims to transform the perception of British Gas from merely an energy provider to a reliable ho...
Find and Fix Advertising Problems Before It’s Too Late
Every day, Bionic pulls in performance data from ALL your ad platforms, shows you which placements are failing, and shows you where to ramp up your investment. Bionic gives you a complete picture of your advertising performance, identifies opportunities to optimize, and helps you make better decisions about your advertising investments. Advertising campaigns rarely run [...]
Why Your Next Marketing Move Might Be to Stay Put
Learn why consistent marketing builds recognition and how to know when to stay the course.
