To Sell TV, The New ‘Premium’ Is ‘Fandom’
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.
One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
Week of May 4 Morning News Ratings: Today Extends Lead
CBS Mornings finished the week with gains in both categories.
Marketers on the Move: Hires at Gap, Saucony, Fanatics, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Overpriced World Cup tickets inspire Air Transat alternative
Why pay thousands to watch a country’s team play football when you can spend the money on a trip to see the country itself? Even President Trump has said he wouldn’t pay the four-figure price of a ticket to see his beloved USA play in the opening match of the World Cup. Soaring World Cup … The post Overpriced World Cup tickets inspire Air Transat alternative first appeared on More About Advertising.
Top tips for Cannes? Contagious lists its ‘Pioneer’ agencies
Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is part of the Cannes Lions stable (along with WARC and the Effies), it’s worth noting who is meeting its rigorous criteria ahead of the festival next month – and how they got there. Four UK … The post Top tips for Cannes? Contagious lists its ‘Pioneer’ agencies first appeared on More About Advertising.
Harkey Media Acquires Boulevard Media Phoenix
portfolio now includes assets in Los Angeles, San Francisco, Phoenix, Boston, Las Vegas, Kansas City, Salt Lake City and New York The post Harkey Media Acquires Boulevard Media Phoenix first appeared on OOH TODAY.
OOH Moves Today – 40 Moves This Week!
Harmelin Media, Daktronics, JCDecaux UK, Wilkins Media, ReachTV, WPP Media, dentsu, Public Sector Media, Simon Property Group, Displayce, ICON International, QMS--be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.
7 New Things at Cannes Lions 2026
Stricter entry rules, a new AI award, PMG takes over WPP’s beach space, and more
Ads of the Week: 10 Campaigns That Caught Our Eye, From Dove to Hinge
Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week's standout ads
