Ads of the Week: 10 Campaigns That Caught Our Eye, From Dove to Hinge
Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week's standout ads
MAA Ad of the Week: Axe/Lynx from Lola
But we can’t make ads like we used to. Clients won’t buy them: too risky, the media agency doesn’t understand them and Mark Zuckerberg says try him instead. How often have we heard this or something like it? So how come Omnicom’s Madrid-based Lola (formerly IPG’s MullenLowe) gets away with it? In this case a … The post MAA Ad of the Week: Axe/Lynx from Lola first appeared on More About Advertising.
(Not) Top Tips for Cannes: Fold 7’s Dave Billing
Medieval carnivals were essentially licensed periods of rule-breaking. The normal social order got turned upside down, hierarchies dissolved, and things that couldn’t be said or done the rest of the year were suddenly not only permitted but celebrated. Cannes has always felt a bit like that to me. Midweights carrying Lions lauded like kings; Holdco … The post (Not) Top Tips for Cannes: Fold 7’s Dave Billing first appeared on More About Advertising.
Why Albertsons Is Adding The LTV Metric To Its Analytics
I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS […] The post Why Albertsons Is Adding The LTV Metric To Its Analytics appeared first on AdExchanger.
The Best Billboard I Saw Today
Turning Up the Volume on Aotearoa Talent The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Comic: Schrödinger’s Measurement
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.
Winners of Inaugural 2026 Honors Circle
2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising The post Winners of Inaugural 2026 Honors Circle first appeared on OOH TODAY.
The Keywords To The Kingdom; Can’t Afford To Pay Attention
Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers. The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […] The post The Keywords To The Kingdom; Can’t Afford To Pay Attention appeared first on AdExchanger.
Marlboro maker accused of ‘exploiting’ young people with new global ad campaign
Philip Morris claimed it wanted to end cigarette sales, but experts and campaigners say new promotions seem designed to attract younger consumers Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales. The “I AM Marlboro” campaign – which experts on the tobacco industry said appeared designed to attract young people – includes billboards, TV ads and online content.
Earworm Kars4Kids jingle yanked from California airwaves for false advertising
Charity failed to mention it funnels about $45m annually to Jewish non-profit that organizes Israel trips for teens The twangy jingle produced by Kars4Kids will no longer be broadcast in California, at least in its current form, after a state judge determined last week the charity’s ads amounted to false advertising. The infamously catchy tune – “1-877-Kars4Kids/K-A-R-S Kars for Kids/1-877-Kars4Kids/Donate your car today” – has been on airwaves for nearly two decades. During that time, Kars4Kids has faced litigation and state government investigations for its misleading fundraising practices.
