Hackensack Meridian Health has launched a new campaign titled 'Mother of All Mammograms' to encourage women to schedule their mammograms during October, a month known for breast cancer awareness. Developed in collaboration with the agency Doner, the campaign aims to engage audiences through a blend...

British Gas has unveiled a new integrated campaign titled 'Sounds like a job for British Gas' to emphasize its comprehensive home repair services. The campaign, crafted in collaboration with VCCP and OMD, aims to transform the perception of British Gas from merely an energy provider to a reliable ho...

Every day, Bionic pulls in performance data from ALL your ad platforms, shows you which placements are failing, and shows you where to ramp up your investment. Bionic gives you a complete picture of your advertising performance, identifies opportunities to optimize, and helps you make better decisions about your advertising investments. Advertising campaigns rarely run [...]

Learn why consistent marketing builds recognition and how to know when to stay the course.

Salesforce intends on using Braze’s AI to deliver customers real-time signals on customer behavior, deliver services across platforms, and utilize the company’s AI to help marketers to optimize content.

Netflix says new ad updates will provide better outcomes for its advertisers.

Kalshi’s ‘King Blocker’ device mutes any mention of Dillon Brooks’ on-court rival, LeBron James.

The order outlined numerous rules Publicis must abide by in an attempt to maintain market neutrality

Absolut Vodka has signed a two-year partnership with Charli xcx.