ADWEEK Brand Advantage: Prediction Markets Grabbed Midterm Attention. Super Bowl Is Their Next Test
Polymarket, Kalshi and Novig face legal fights and NFL restrictions that limit where their ads can run.
Thursday, Nov. 5 Daily Cable News Ratings: Fox News Takes Primetime
CNN finished in first place in the Adults 25-54 demo.
Wednesday, Nov. 4 Daily Cable News Ratings: MS NOW Tops in Primetime
Fox News' The Five was still the most-watched program of the evening.
Tuesday, Nov. 3 Daily Cable News Ratings: Fox News Most-Watched on Election Night
CNN was the clear winner in the Adults 25-54 demo
OAAA and Blue Square Alliance Against Hate
Industry-wide initiative spearheaded by OAAA Board Member Drew Katz calls on the U.S. out of home industry to donate media space... The post OAAA and Blue Square Alliance Against Hate first appeared on OOH TODAY.
‘It Starts Inside’ —YMCA to NYC Transit
Initial campaign drove a reported 30% increase in fundraising The post ‘It Starts Inside’ —YMCA to NYC Transit first appeared on OOH TODAY.
Former Lamar Veteran Joins Cieslok
OOH veteran to lead Cieslok Group’s sales organization across Canada... The post Former Lamar Veteran Joins Cieslok first appeared on OOH TODAY.
Stop Buying Lemons, With SWYM.ai
Running a programmatic campaign is like walking into a grocery store with a budget you have to spend before the place closes, and you have no way to tell the lemons from the cherries until you’ve already paid. Oh, and if you end up buying a lot of lemons, the store automatically assumes you love […] The post Stop Buying Lemons, With SWYM.ai appeared first on AdExchanger.
WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch
AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US. The post WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch appeared first on AdExchanger.
Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply
Too Close To The Sun Google has become its own worst enemy. The company’s stock price dropped more than 10% after its Q3 earnings call last month, mostly due to a major slowdown in search advertising growth. The culprit: Google’s own AI Mode. But not every tech company doubling down on AI has had the […] The post Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply appeared first on AdExchanger.









