ADWEEK Brand Advantage: Prediction Markets Grabbed Midterm Attention. Super Bowl Is Their Next Test

Polymarket, Kalshi and Novig face legal fights and NFL restrictions that limit where their ads can run.

By |November 11th, 2026|Categories: News|Comments Off on ADWEEK Brand Advantage: Prediction Markets Grabbed Midterm Attention. Super Bowl Is Their Next Test

Stop Buying Lemons, With SWYM.ai

Running a programmatic campaign is like walking into a grocery store with a budget you have to spend before the place closes, and you have no way to tell the lemons from the cherries until you’ve already paid. Oh, and if you end up buying a lot of lemons, the store automatically assumes you love […] The post Stop Buying Lemons, With SWYM.ai appeared first on AdExchanger.

By |November 11th, 2026|Categories: News|Comments Off on Stop Buying Lemons, With SWYM.ai

WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch

AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US. The post WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch appeared first on AdExchanger.

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Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply

Too Close To The Sun Google has become its own worst enemy. The company’s stock price dropped more than 10% after its Q3 earnings call last month, mostly due to a major slowdown in search advertising growth. The culprit: Google’s own AI Mode. But not every tech company doubling down on AI has had the […] The post Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply appeared first on AdExchanger.

By |November 11th, 2026|Categories: News|Comments Off on Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply
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