Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales appeared first on AdExchanger.

Coach: Because Even Your Feelings Need a Personal Trainer The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest in ChatGPT ads – but the channel is so new that advertisers have “limited controls” over what content their ads […] The post The Trouble With AI Mania; Show Me The Receipts appeared first on AdExchanger.

Our Denver Social Media Marketing Agency Breaks Down Planable's AI vs Human Experiment As artificial intelligence has become more accessible, marketers have wondered whether AI could fully take over the digital space, but recent industry experiments have finally put this to the test by running live accounts with zero human intervention versus those managed by people. These tests revealed a stark reality: human teams drive over twice the engagement of fully automated accounts because audiences can instantly spot and scroll past soulless machine output. That machine output creates a feed filled with polished yet empty content that manages to say[...]

In light of the challenging job market for entry level talent, The One Club for Creativity announces a shift in its long-running WAATBP career fair to focus exclusively on direct career support, and a new partnership with this year’s CultureCon, the largest annual festival for creative professionals, entrepreneurs, creators, and influencers who are building fulfilling careers, lifestyles, and culture. This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York. The jobs-focused “Career Essentials” format includes in-person portfolio reviews, “Ask HR Anything” recruiter meetings where attendees can have frank discussions and get actionable advice[...]

In recognition of 50 years of design, branding, and communications innovation and leadership, Apple has been selected as the first brand to be inducted into The One Club for Creativity's newly established Brand Hall of Fame, part of the prestigious global Creative Hall of Fame. Formed in 1961, the Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries, including Walt Disney, Andy Warhol, Annie Leibovitz, Gordon Parks, Saul Bass, Paul Rand, George Lois, and others.  This marks the first time a brand has been inducted. “It’s an incredible honor for Apple to join the Creative Hall of Fame, because imagination is woven into everything we do. It[...]

Judge declines to make Google sell AdX in win for firm against US antitrust enforcers’ attempts to break up big tech Alphabet’s Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia ⁠rejected US antitrust enforcers’ attempt to force a sale of Google’s online advertising exchange. While the ad exchange is a small part of Google’s business, the ruling is the second powerful ⁠symbolic victory against the US Department ⁠of Justice in ​its efforts to force Google to sell assets to address illegal monopolies.

Congratulations to the North America finalists for the 2026 Microsoft Advertising Partner Awards.