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Five structural shifts are rewriting marketing in 2026. AI discovery, creator-led trust, retail media, agentic execution, and IRL presence are changing how brands earn customers. GalleryFive structural shifts are rewriting marketing in 2026. AI discovery, creator-led trust, retail media, agentic execution, and IRL presence are changing how brands earn customers.
PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform. The post PubMatic Jumps On The Show-Level CTV Targeting Bandwagon appeared first on AdExchanger.
Ben James Boomerangs Back to Crispin as CCO
Ben James worked at Crispin Porter Bogusky in its heyday. He hopes to bring them back through his unique approach to creative
The CRM Is a Revenue Tool
The Three Functions of a Revenue Tool ...When all three are current, the CRM tells the rep what to do next and tells the manager where The post The CRM Is a Revenue Tool first appeared on OOH TODAY.
ABCD+ 19 Anniversaries, 37 Birthdays & 2 Celebrations This Week!
Lamar Advertising, Lamar Advertising Company Hammond / Northshore, Lamar Advertising of Central Wisconsin, Clear Channel Outdoor, Kegerreis Outdoor Advertising, LLC, Daktronics, Penneco Outdoor Advertising, ADstruc, The Upper Ranks, OMD Worldwide, Outdoor Media Alliance (OMA), Symbiosis UK, Collegiate Sports Management Group, Kre8 Media Outdoor Advertising, Twenty 20 Marketing and Media -mark these milestone moments in OOH. The post ABCD+ 19 Anniversaries, 37 Birthdays & 2 Celebrations This Week! first appeared on OOH TODAY.
Things That Make You Go HMMM… About Out of Home
Research from The Point of Social shows that pairing OOH with social media boosts attention, campaign effectiveness, sales, and market share. The post Things That Make You Go HMMM… About Out of Home first appeared on OOH TODAY.
NOT The Best Billboard I Saw Today
When Billboard Vandalism Becomes A Bigger Conversation The post NOT The Best Billboard I Saw Today first appeared on OOH TODAY.
Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […] The post Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry appeared first on AdExchanger.
The Dealership First-Party Data Playbook: From Lead Form to Lifetime Value
Learn how dealerships can turn first-party data into targeted audiences, smarter media strategies, and measurable sales growth with this practical playbook. The post The Dealership First-Party Data Playbook: From Lead Form to Lifetime Value appeared first on Stream Companies.
