‘It Starts Inside’ —YMCA to NYC Transit
Initial campaign drove a reported 30% increase in fundraising The post ‘It Starts Inside’ —YMCA to NYC Transit first appeared on OOH TODAY.
Former Lamar Veteran Joins Cieslok
OOH veteran to lead Cieslok Group’s sales organization across Canada... The post Former Lamar Veteran Joins Cieslok first appeared on OOH TODAY.
Stop Buying Lemons, With SWYM.ai
Running a programmatic campaign is like walking into a grocery store with a budget you have to spend before the place closes, and you have no way to tell the lemons from the cherries until you’ve already paid. Oh, and if you end up buying a lot of lemons, the store automatically assumes you love […] The post Stop Buying Lemons, With SWYM.ai appeared first on AdExchanger.
WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch
AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US. The post WPP’s Angela Steele On AI, CTV And The ‘Trusted Growth Partner’ Pitch appeared first on AdExchanger.
Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply
Too Close To The Sun Google has become its own worst enemy. The company’s stock price dropped more than 10% after its Q3 earnings call last month, mostly due to a major slowdown in search advertising growth. The culprit: Google’s own AI Mode. But not every tech company doubling down on AI has had the […] The post Google’s AI Ad Losses Are Meta’s Gain; Chatbot Ad Formats Are Starting To Multiply appeared first on AdExchanger.
The Best Billboard I Saw Today
Luxury Takes the Scenic Route Through Dallas The post The Best Billboard I Saw Today first appeared on OOH TODAY.
What’s new in Microsoft Clarity: Agent insights, faster answers, and AI discovery
Microsoft Clarity now shows how agents use your site and answers questions in plain language. Brand Agents help customers find you in Copilot and Bing.
2026 Microsoft Advertising Partner Awards: Japan winners announced
Congratulations to the winners of the 2026 Microsoft Advertising Partner Awards in Japan.
Prisma integration expands to delivery reporting and invoicing for the Microsoft Advertising Platform
MediaOcean’s Prisma integration with Microsoft Advertising Platform now supports delivery reporting, invoicing, and reconciliation.
Grayscale Introduces Zcash Invest with Zebra-Themed Branding
Grayscale, a leading digital asset investment platform, is launching a new brand platform for Zcash, a cryptocurrency known for its privacy technology. The initiative aims to establish a distinct brand identity for Zcash Invest, encompassing both current and future Zcash-related products. The campai...
