5 Dealership Marketing Mistakes That Waste Budget
Budget can be wasted when channels aren't working together, decisions are made reactively, campaigns aren't aligned with sales objectives, or advertising continues running without enough attention to where the dollars are actually going. The post 5 Dealership Marketing Mistakes That Waste Budget appeared first on Stream Companies.
Omar Oakes: Strategy was never in short supply. Courage was
A new WFA report says strategic thinking is advertising’s biggest talent gap. That’s always been true, but now AI is […] The post Omar Oakes: Strategy was never in short supply. Courage was appeared first on More About Advertising.
Palantir’s Quiet Takeover of Media’s Data Stack
From newsroom automation to audience monetization, here's what's drawn companies to the intelligence firm.
California Enacts AI Advertising Disclosure Requirement for Synthetic Performers
California has joined New York in regulating the use of AI-generated human performers in advertising. Gov. Gavin Newsom signed Senate Bill 1050, which requires advertisers to clearly and conspicuously disclose when an advertisement prominently features a “synthetic performer.” The law applies broadly to audio, video, audiovisual, and digital advertisements disseminated through virtually any medium, including online platforms, where the communication is intended or reasonably expected to induce the purchase of goods or services. How California Defines Synthetic Performer The law defines a “synthetic performer” as a digital figure, voice, or representation created in whole or in part using generative AI[...]
What Makes a Q4 Billboard Campaign Actually Convert (Not Just Get Noticed)
Most Q4 billboard briefs stop at "get noticed." Here's why that's the wrong brief for a customer who's already decided to buy and what to change in your message, urgency and CTA to actually convert them. The post What Makes a Q4 Billboard Campaign Actually Convert (Not Just Get Noticed) first appeared on Billboard Media.
Best Buy Is Selling Amazon Fire Streaming Ads
Plus, more in-store ads are coming.
These Are the 4 Black Pencil Winners of the 2026 D&AD Awards
D&AD awarded four Black Pencils, its top prize reserved for groudbreaking work.
Ice Burger
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Agency: SOLID HAVAS
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Joy… Since Then
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