Why Airport Lounge Advertising is Popular During the Summer
By Abirame Shanthakumar The summer months are a busy time at airports because of the influx of travellers coming in to enjoy the summer months abroad. Many travellers use the airport lounges to get complimentary food, drinks, and a chance to relax after hours of travelling. More and more travellers are getting access to airport […] The post Why Airport Lounge Advertising is Popular During the Summer appeared first on .
Popular Brazilian Lager Is Preparing World Cup Fans for Victory
The world’s favorite game and most prestigious championship is coming to North America this summer. The FIFA World Cup will feature 48 teams, 104 matches, and 16 cities, with the final held at MetLife Stadium in New Jersey on July 19. Only one team, Brazil, has won the World Cup five times. Will they win […] The post Popular Brazilian Lager Is Preparing World Cup Fans for Victory appeared first on Adpulp.
Upfronts Day Three: Ad Tech Jargon And Brand Awareness
Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness appeared first on AdExchanger.
ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
Week of May 4 Evening News Ratings: Broadcasts Decline
The demo gap between ABC World News Tonight and NBC Nightly News remained tight.
Purpose and Practice: Transforming Health Brands for the Modern Consumer
How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.
What a Structured OOH Sales Onboarding Actually Looks Like
In most independent OOH companies, onboarding looks like this: the new rep The post What a Structured OOH Sales Onboarding Actually Looks Like first appeared on OOH TODAY.
Andrew Lustigman and Barry Greenbaum to Present IIPS CLE Webinar on Creative Content Production Using AI
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Intellectual Property and Brand Management & Protection partner Barry Greenbaum will deliver a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” on May 20 from 10:00 A.M. - 11:00 A.M. EST.
Supergoop’s Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
How to build a great marketing team in the age of tech transformation.
