Salesforce intends on using Braze’s AI to deliver customers real-time signals on customer behavior, deliver services across platforms, and utilize the company’s AI to help marketers to optimize content.

Netflix says new ad updates will provide better outcomes for its advertisers.

Kalshi’s ‘King Blocker’ device mutes any mention of Dillon Brooks’ on-court rival, LeBron James.

The order outlined numerous rules Publicis must abide by in an attempt to maintain market neutrality

Absolut Vodka has signed a two-year partnership with Charli xcx.

Sophie Neary, Managing Director, Retail & Consumer Goods, Google Shopping-related content has been a part of YouTube for almost as long as the video platform has existed. You’ll find unboxing videos posted as early as 2006, just one year after YouTube launched. And over the years, brands and retailers have carved out partnerships Read More

In this week's Week in Charts, Havas targets 10 acquisitions this year, marketers look to YouTube for upper-funnel objectives, and Apple joins $5 trillion club. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Read More

...Sometimes the advertiser just wants to sell more cheeseburgers...Two television veterans, $6.2 billion in new ownership, and a billboard business that may be...TV is Tough— OOH is Easy The post Can TV’s Heavy Hitters Reinvent Clear Channel, Outdoor? first appeared on OOH TODAY.

The rapper's Roc Nation has had a deal with the NFL to produce the Super Bowl halftime since 2019.

The Iron Man star has joined Specs brand as chief customer experience officer, as the smart glasses wars ramp up.