Rachel Roger – Vice President of National Sales, Lamar Advertising

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever. Podcast Breakdown  00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five 03:57 - 10:07 The John Miller Interview That Almost Didn't Happen 10:07 - 18:13 Decentralization: Lamar's Secret Weapon in National Sales 18:13 - 21:57 Jazz Fest: Where Clients Become Family 21:57 - 28:03 Mom, VP, & Everything[...]

By |September 2nd, 2026|Categories: News|Comments Off on Rachel Roger – Vice President of National Sales, Lamar Advertising

Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules

Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly. The post Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules appeared first on AdExchanger.

By |September 2nd, 2026|Categories: News|Comments Off on Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules

What Makes Certain Places Better for Advertising Than Others?

Some places are simply better for advertising than others, and the reason goes well beyond how many people pass through them. Traffic matters, but traffic alone does not guarantee that a message will be seen, remembered, or acted on. A location becomes truly valuable when it puts a brand in front of the right people, […] The post What Makes Certain Places Better for Advertising Than Others? appeared first on .

By |September 2nd, 2026|Categories: News|Comments Off on What Makes Certain Places Better for Advertising Than Others?

“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby

CTV's brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video through a brand-building lens risks underestimating its ability to drive short-term sales - and providing the right metrics and cost structures are in place, there is further opportunity to use premium video as Read More

By |September 2nd, 2026|Categories: News|Comments Off on “We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby

PUCPR Inspires with ‘Never Stop Thinking’ AI Campaign

The Pontifícia Universidade Católica do Paraná (PUCPR) has launched a new campaign titled 'Never Stop Thinking,' developed in collaboration with 404 Innovation Studio. The campaign introduces the Humanitas Code, a free and open protocol aimed at safeguarding human judgment when engaging in conversat...

By |September 2nd, 2026|Categories: News|Comments Off on PUCPR Inspires with ‘Never Stop Thinking’ AI Campaign

Submissions Open for ADWEEK Agency of the Year: Breakthroughs

The submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open.  New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative […]

By |September 2nd, 2026|Categories: News|Comments Off on Submissions Open for ADWEEK Agency of the Year: Breakthroughs

Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch

As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch

By |September 2nd, 2026|Categories: News|Comments Off on Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch

Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling

Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets. 

By |September 2nd, 2026|Categories: News|Comments Off on Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling
    Go to Top