For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […] The post Why Prediction Is Replacing Precision For Outcome-Driven Advertising appeared first on AdExchanger.

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.  A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […] The post Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer appeared first on AdExchanger.

The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports.

Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising. 

The tech giant taps Hilton to make vibe coding more accessible to women.

ABC World News Tonight saw declines in total viewers.

New study from McCann unpacks a growing consumer trust crisis

ChatGPT advertisers can now use LiveRamp's Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.

All three morning programs recorded week-to-week declines in total viewers.

Allwyn, the operator of The National Lottery, has introduced a new marketing campaign to support the updated Lotto game format, which now allows players to have two chances to win with a single ticket. The campaign, developed in collaboration with the creative agency VCCP, aims to increase awareness...