Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
'Can't Believe We Met on Hinge' is first campaign under new marketing leader Tamika Young.
MAA blast from the past: Harvey Nichols Cannes winner/adam&eve 2016
The ads we remember most fondly are perhaps the ones with no tech, just dialogue and humour. Many of us are sick to the back teeth of tech taking over the world and, in adland, dewy-eyed at the days when ads were funny – even if they were advertising tobacco. Here’s a Cannes Film Grand … The post MAA blast from the past: Harvey Nichols Cannes winner/adam&eve 2016 first appeared on More About Advertising.
Retail Media + DOOH: The Future of Data-Driven Out-of-Home Advertising
There was a time when advertising channels operated in completely separate worlds. Television built awareness. Digital drove clicks. Retail stores sold products. And out-of-home advertising dominated physical visibility across cities. Each channel had its own budgets, measurement systems, and objectives. But that separation is rapidly disappearing. Today, consumers move seamlessly between digital and physical environments. […] The post Retail Media + DOOH: The Future of Data-Driven Out-of-Home Advertising first appeared on Edge1.
Performance CTV’s Coming Supply Bottleneck Won’t Be Fixed by More Inventory
Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the subset of CTV inventory which Read More
IAB UK Urges UK Government to Recognise Benefits of Digital Advertising Sector’s “Mainstream Deployment” of AI
IAB UK, a trady body for digital advertising, is urging government ministers to "seize opportunities" relating to the use of AI in the digital advertising industry, with IAB UK research suggesting that 95 percent of businesses in the sector now use the technology. IAB UK released the findings in a new white paper, 'Powering Growth: Read More
Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessary
Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal
Why Dealers Need Omnichannel Marketing Now More Than Ever
The automotive retail landscape has undergone a significant transformation in recent years. Today’s consumers are more informed, more connected, and more selective than... The post Why Dealers Need Omnichannel Marketing Now More Than Ever appeared first on Stream Companies.
Scary DIY ad makes awards running
We’re currently exploring likely winners at the various awards shows (and not just Cannes.) Here’s a promising (if left-field) entry, the winner of the ADC 105th Annual Awards in NYC, from HeimatTBWA Berlin, working with Tempomedia Berlin, on ‘No Project Without Drama’ for Hornbach. It also won Best of Discipline in Advertising, two ADC Gold … The post Scary DIY ad makes awards running first appeared on More About Advertising.
What the OOH Industry Got Right in Dallas
There's an irony at the heart of modern marketing that the 2026 OAAA OOH Media Conference made impossible to ignore The post What the OOH Industry Got Right in Dallas first appeared on OOH TODAY.
