MFE Plays to TV’s Strengths with Cross-European Simultaneous Reach Ad Format

(L-R) Stefano Sala, CEO, MFE Advertising; Matteo Cardani, CMO, MFE Advertising; Michele Giraudo, CRO, MFE Advertising When MFE-MediaForEurope took full control of German broadcaster ProSieben just over one year ago, the media holding company positioned the takeover as a play for scale in the face of competition from US streaming giants. By enabling Read More

By |September 23rd, 2026|Categories: News|Comments Off on MFE Plays to TV’s Strengths with Cross-European Simultaneous Reach Ad Format

Review urged after blood-spattered shirt ads ran alongside domestic violence news in Australia

Gruesome ads embedded in articles about family violence ‘make light’ of violence and could distress victim-survivors, expert warns Follow our Australia news live blog for latest updates WARNING: this story contains an image some readers may find distressing News stories about domestic violence inadvertently ran alongside advertisements for faux-bloodstained shirts reading “problem solved”, prompting advocates for victim-survivors to urge publishers to avoid making light of recent deaths. Australia is reckoning with a surge in family and domestic violence incidents after three women were allegedly murdered in unrelated incidents on Saturday, and police allege a mother stabbed her three children on[...]

By |September 23rd, 2026|Categories: News|Comments Off on Review urged after blood-spattered shirt ads ran alongside domestic violence news in Australia
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