A Step Too Far / Une démarche trop similaire?
THE ORIGINAL? « Girls and Boys » original drawing – 2016 Click on the image to enlarge Source : Behance Artist : Zara Picken (United-Kingdom) LESS ORIGINAL Onassis Foundation – 2026 Click on the image to enlarge Source : Little Black Book Agency : Ogilvy (Greece)
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By Bully Pulpit International
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Are CTV Advertisers Becoming Too Focused on Audience Targeting ?
A lot of advertisers and agencies frame CTV as a performance product says Chris Kleinschmidt, VP of Advertising Sales EMEA, TiVo Ads, and it's true that CTV's data-based capabilities open up unique audience targeting opportunities. But the danger is that if advertisers view CTV solely through a performance lens and forget its awareness and brand-building capabilities, Read More
