How Y2K Brands Turned the Millennial Ache Into Gen Z Gold
The demographic longs for an analog era they never experienced—and Gap, Bath & Body Works, Coach, and Pizza Hut are cashing in
Please, I Beg You, Do Not Fill My TV With Pregnancy Ads
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite. Why? Because the ad was for a pregnancy test, and I’m fairly certain it was served to me because, […] The post Please, I Beg You, Do Not Fill My TV With Pregnancy Ads appeared first on AdExchanger.
Comic: Ad Serving With The Boys
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad Serving With The Boys appeared first on AdExchanger.
Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments
Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI […] The post Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments appeared first on AdExchanger.
MAA ad of the Week: GPT-Live from VCCP
AI is depicted as the grim reaper that’s going to destroy advertising (and much else) that depends on the pathetic efforts of humans to produce ideas and execute them. Yet some of the best recent conventional non-AI ads have been for the over-mighty technorati. Mother for Anthropic, Isle of Any for a crypto outfit at … The post MAA ad of the Week: GPT-Live from VCCP first appeared on More About Advertising.
The Best Billboard I Saw Today
A Cut Above the Res The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Warsaw STAGE Launches as Europe’s Largest Three-Sided 3D LED Screen
Digital Network unveils an 800-square-metre landmark media platform in central Warsaw, designed for anamorphic content, brand launches and social-first campaigns The post Warsaw STAGE Launches as Europe’s Largest Three-Sided 3D LED Screen first appeared on OOH TODAY.
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The post Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest appeared first on AdExchanger.
How Brands Prepare to Be Spontaneous
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit […]
Netflix in Advanced Talks to Close Major Ad Deals
Netflix says it's in advanced talks to close upfront deals, and it's going to pull back on its bi-annual viewership reporting.
