Brands want more than reach, they want members, says Manuel Bergerot, Product Growth Director at Broadpeak. The company recently launched Click2, enabling viewers to receive a brand’s offer on their phone and join through its app, without interrupting what they are watching, while Click2Cart brings in shopping functionality. Together they help make TV a ‘BrandFormance’ Read More

In this week's Week in Charts, Unilever CEO on video content, Fox News ratings tumbled in election run-up, and Reddit traffic hit by Google AI Overviews. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Read More

UpTalkTV, a social TV platform designed to help broadcasters foster mobile engagement, has this morning announced a new partnership with AI content moderation platform Checkstep. The deal will see Checkstep provide context-aware AI moderation of messages submitted through UpTalkTV's platform, giving broadcasters and advertisers assurance that any content which appears on the TV screen will Read More

Billboards made just like their boots: the hard way. The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Through a partnership with Qloo, Reddit will be able to better understand correlated interests and target users with more relevant ads. The post Reddit Taps Qloo To Strengthen Its Predictive Targeting appeared first on AdExchanger.

No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor and site infrastructure for so many online sellers, and with the greatest supply of such first-party data outside of Amazon and Walmart, Shopify holds a unique key for some of the biggest ad platforms. Initially, […] The post Shopify Noses Further Into Ad Tech With Campaign Autopilot Expansion appeared first on AdExchanger.

Chair of Olshan’s Intellectual Property Law Group and Co-Chair of the firm’s Brand Management & Protection Group Mary Grieco will present a webinar hosted by Olshan entitled “Lost in Translation: Navigating U.S. Trademark Specimens and Descriptions of Goods & Services” on November 18 from 10:00 A.M. – 11:00 AM. EST (3:00 P.M. – 4:00 P.M. GMT and 4:00 P.M. – 5:00 P.M. CET).

Eric Danetz of Cognitiv and Nicole Vinson of Mars on life beyond cookies, uncovering consumer insights, and driving greater efficiency across media and creative.

Why great marketing sometimes means stepping back.

The fashion publisher is leaning on events, branded social, and AI visibility as it enters its third decade.