Fresh out of Dallas, OAAA President & CEO Anna Bager just delivered her 2026 State of the Industry...You can view the full keynote below. The post Anna Bager’s 2026 State of the OOH Industry Speech first appeared on OOH TODAY.

Eagle Outdoor Sign Co., Inc., Watchfire Signs by Time-O-Matic, Manana Marketing, Lamar Advertising Company, PRECISION GRAPHICS & DESIGN, INC., Eskimo Advertising, Lamar Advertising, Lamar Outdoor Advertising, Rede Outdoor, Heavenly, Project Audio Visual Ltd, Hillier-Forshaw, Jersey Outdoor Media, Adams Outdoor Advertising, Colossal Media, Point Harbor Signs, OUTFRONT Media, Clear Channel Outdoor, JCDecaux, A2Z Media Group, View TV, Horizon Media, PATTISON Outdoor, COREYS NETWORK, WRDE NBC COAST-TV, COMMB, Penske Media Corporation, Publicis Health Media, Fairway Outdoor Advertising, New South Outdoor, LLC -mark these milestone moments in OOH. The post ABCD+ 20 Anniversaries, 49 Birthdays This Week! first appeared on OOH TODAY.

The new campaign features a combination of high-impact digital-out-of-home (DOOH) placements, targeted experiential brand activations, and The post The Upfronts Are A Week-Long Metaphor first appeared on OOH TODAY.

Connected TV (CTV) has become one of the most significant shifts in modern advertising. Audiences continue to move toward streaming environments, premium inventory is expanding globally, and investment in CTV has steadily increased as a result. For broader context on how video and streaming are reshaping media consumption, see insights from Think with Google. However, […]

In AdTech, it’s easy to mistake more for better. More data, more tools, more ways to optimize. On paper, that should make marketing decisions easier. In reality, it often does the opposite. Marketers aren’t struggling because there’s a lack of capability. They’re struggling to understand what actually matters, what to prioritize, and how to turn […]

Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […] The post CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies appeared first on AdExchanger.

Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video.  Kym Nicholas, who leads […] The post Bloomberg Wants Contextual Targeting To Work In Live Video appeared first on AdExchanger.

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising.  Impressions, searches and even transactions that once traveled through websites will increasingly […] The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger.

More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River “because once a Netflix show hits two seasons, that’s where they dump its body.” Jokes aside, despite the new location […] The post Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up appeared first on AdExchanger.