Why Orchard Road Outdoor Advertising Works for Mandai Wildlife Reserve
Orchard Road is not one single audience, and not every family brand will work equally well across the entire shopping belt. What makes voco Orchard different is its position in the western end of Orchard Road which is close to the Claymore, Ardmore, Cuscaden and Tanglin residential enclave. Voco Orchard also houses luxury retail and […] The post Why Orchard Road Outdoor Advertising Works for Mandai Wildlife Reserve appeared first on The Perfect Media Group.
CTV Can’t Out-Google Google, So It Should Play A Different Game
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV can solve two industry problems at once. First, it can prove the outcomes-based value of premium brand advertising, including its […] The post CTV Can’t Out-Google Google, So It Should Play A Different Game appeared first on AdExchanger.
The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads
You’ve Got To Be Bidding Me A Big Tech platform is being sued by the federal government for allegedly manipulating ad auctions. And this time, it isn’t Google. It’s Amazon. A lawsuit filed by the Federal Trade Commission (FTC) and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than necessary […] The post The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads appeared first on AdExchanger.
Jellyfish & HOKA Turn New York Running Into a Citywide Competition
Strava Challenge Makes Runners Part of the Creative With Borough Results Appearing Across Digital Out-of-Home & Social The post Jellyfish & HOKA Turn New York Running Into a Citywide Competition first appeared on OOH TODAY.
Lamar Celebrates Grandparents’ Day 2026
Families can display their grandparents’ photo on a nearby Lamar digital billboard by visiting LamarGrandparentsDay.com The post Lamar Celebrates Grandparents’ Day 2026 first appeared on OOH TODAY.
Is your DOOH network ready for its big-screen debut?
A global OOH movement returns for 2026, inviting DOOH companies to turn their screens into candlelit beacons of peace on September 21—with participating footage potentially featured in an upcoming documentary. The post Is your DOOH network ready for its big-screen debut? first appeared on OOH TODAY.
Stagecoach Makes Going Electric Hard to Ignore
'Electrobus' multi-channel campaign will support Stagecoach's £50m electric bus rollout across Devon The post Stagecoach Makes Going Electric Hard to Ignore first appeared on OOH TODAY.
bibigo Unveils ‘Korea Everywhere’ Campaign with Randall Park
bibigo has launched a new campaign titled 'Korea Everywhere,' featuring Korean-American actor Randall Park. The campaign aims to increase the presence of Korean-style food in kitchens worldwide. Randall Park, known for his comedic skills, appears in various personas, including a beauty influencer an...
A Denver Branding Agency’s Takeaways on Oreo’s “Twist, Lick, Vote” Campaign
What Oreo's New Campaign Teaches Our Denver Branding Agency Unscrewing an Oreo to get to the creme center is a small joy that most of us remember from childhood. For decades, Oreo has mastered the art of turning a simple snack into a cultural tradition. When the brand launched its "Twist, Lick, Vote" campaign, it invited everyone to actively participate in the brand. By looking at this campaign through the lens of a Denver branding agency, we can see how active community participation, shared experience, and digital connection combine to build a lasting brand that goes beyond selling snacks. Inside[...]
US trade regulator and 22 states accuse Amazon of taking $20bn with secret surcharges
FTC alleges in lawsuit that online retailer ‘secretly and systematically overcharged’ advertisers for years The US’s main trade regulator and 22 states sued Amazon on Monday, alleging the online retailer “secretly and systematically overcharged” advertisers on Amazon.com. The Federal Trade Commission (FTC) said these practices led to higher costs for customers on items like groceries and other essential goods that are sold on Amazon.
