Wieden + Kennedy, Ford’s main creative agency, came up with the “arrive ready” platform, which Born Social has used as inspiration for a social media campaign. It’s a demonstration of the carmaker’s Blue Cruise technology (a supercharged version of cruise control), which leaves you with plenty of mental capacity for extreme sports when you arrive … The post Ford’s new take on the extreme sports product demo first appeared on More About Advertising.

What the E. coli outbreak of 2015 taught the restaurant industry—and what it didn't

For years, digital marketers have relied on attribution reports to measure campaign performance. While these reports can tell you which interaction happened immediately before a conversion, they rarely explain how a customer got there. In reality, conversions rarely happen after a single ad exposure. Understanding these conversion paths is essential for optimizing campaigns and allocating […]

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […] The post How Georgia-Pacific Rolled Out Its Own Programmatic Media Team appeared first on AdExchanger.

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to […] The post This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation appeared first on AdExchanger.

Honda’s ‘Power of Dreams’ was one of the high points of what we might call the great age of UK creativity (it may not have sold that many Hondas but it made a lot of reputations) and Pablo is bravely invading the same territory with its new spin on ‘Dreams..Engineered.’ Has elements of some of … The post Honda mines its great days in new Pablo campaign first appeared on More About Advertising.

Give those Americans an inch and they’ll take a yard: not content with hosting the FIFA World Cup they’re now trying to take over the entire beautiful game. The US isn’t going to win the tournament of course (despite you-know-who’s intervention) but seemingly honorary American Lionel Messi – who plays for David Beckham’s Inter Miami … The post Ogilvy steers US football domination bid first appeared on More About Advertising.

Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.

But some ad buyers wonder if branded content undermines the core value prop of driving sales.

There is much angst about the state of advertising. Various commentators in the industry and in the general media have bemoaned a creativity crisis, which is attributed to everything from short-termism to artificial intelligence to the fragmentation of media. There is some evidence that advertising’s persuasive power has declined in recent years. It is less clear that this decline is attributable to a lessening of creativity in advertising. If advertising fails to deliver results, the...