WPP's flagship production hub Devon's Point in London brings together human craft and AI tools.

While it seems like nearly every marketer is using some kind of AI tool, just how prevalent is true integration? And with such a steep learning curve, how can they […]

This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with […]

The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers

This post was created in partnership with Flam Is AI bringing us closer to a brand marketing world where the audience can act inside the content instead of just watching […]

This post was created in partnership with Higgsfield AI The adoption of generative AI for creative production—and its level of sophistication—has increased exponentially over the past year. During a Brandweek […]

The networks did not see a post-Labor Day holiday bump.

THE ORIGINAL? FATH Fundacion Argentina de trasplante – 2017 « Stop wasting life » Click on the image to enlarge Source : Adsspot, AdForum Agency : DDB Buenos Aires (Argentina) LESS ORIGINAL Amarlab Healthcare – 2026 « When you care, your lungs thank you » Click on the image to enlarge Source : Adsoftheworld Agency : Ooroh, […]

In this week's Week in Charts, OpenAI's response to bypassing NYT paywall, BBC News' prevalence on social media, and Netflix's short-form push. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week BBC is Read More

You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group the WFA and marketing advisory Mediasense found that strategic thinking skills — such as setting direction, prioritising Read More