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Week of Oct. 5 Cable News Ratings: CNN Up in Both Measurements
Despite the other gains, Fox News was still the most-watched news network.
After Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer
Away answers John Summit's viral post with a partnership that puts its aluminum luggage through a trial by fire.
Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Every industry, marketing included, is battling one affliction: sameness.
Arapahoe Basin Highlights Pure Skiing Experience in New Campaign
Arapahoe Basin's latest advertising campaign, 'No B.S. Just Skiing,' focuses on the core appeal of the mountain: straightforward skiing and snowboarding. Created by Cactus, the campaign features two main 30-second spots titled 'Focus Group' and 'Tickets,' along with additional 15-second vignettes. T...
“Once You’ve Won a Race to the Bottom on Price, You’re at the Bottom” – Buy-Side View with The Kite Factory’s Gregor Chalmers
As agency work become less transactional and more collaborative, price is becoming less of a factor in client-agency relationships. "I think we are moving into an area where agencies are less transactional, and the best work we do with clients is where we are seeing genuine partnerships," says Gregor Chalmers, Head of Broadcast at The Read More
How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. The post How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers appeared first on AdExchanger.
You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?
Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona into a handful of targetable attributes. And, ironically, the more specific the picture of an ideal customer becomes, […] The post You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them? appeared first on AdExchanger.
Fresh Off Her Mummy Pig Collab, Kylie Kelce Stars In Honey Baked Ham’s Holiday Ad
The spot returns Kelce to the Philadelphia-based Honey Baked store her grandmother shopped at growing up
