Nelson Boyce Named Samsung Ads SVP Ad Sales
Boyce joins Samsung Ads from Google, where he was managing director of Americas, Large Customer Sales, Integrated Solutions Sector.
Amid Holiday Commerce Push, Reddit Tests an AI-Powered Product Review Portal
The review pages will use AI to compile product discussions from across the platform
OOH Best Creative Last Week Today
From Grok Bot to Grand Theft Auto--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Introducing The Checkout, ADWEEK’s New Commerce Newsletter
On Tuesday (Nov. 10) at 12pm ET, we’re launching The Checkout, a newsletter that will keep you up-to-date with all the commerce and retail news you need to know.
OOH of the Month: October Edition
Subway, Ikea, and Coca-Cola: This month, we’re looking at three OOH ads that deploy some very famous distinctive assets in very effective ways. The post OOH of the Month: October Edition first appeared on OOH TODAY.
VIOOH Partners with JCDecaux
The partnership delivers access to 254 digital screens generating over 163 million monthly viewable impressions across three Baltic markets. The post VIOOH Partners with JCDecaux first appeared on OOH TODAY.
In OpenAI’s Ad Business, Advertisers Come Third
Ads in ChatGPT, it turns out, are a humanitarian effort. Right at the top of OpenAI’s charter, the company states that its main mission is to bring the benefits of artificial general intelligence (AGI) – meaning AI that can match or outdo people at intellectual tasks – to all of humanity. “Asterisk, without killing us,” quipped […] The post In OpenAI’s Ad Business, Advertisers Come Third appeared first on AdExchanger.
PubMatic Is All In On Agentic Buys; How Much Power Is Too Much Power?
PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads that are using celebrity likenesses. The post PubMatic Is All In On Agentic Buys; How Much Power Is Too Much Power? appeared first on AdExchanger.
The Trade Desk’s Revenue Slipped In Q3. If It Wants To Grow, It Must Evolve
In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has stalled. The Trade Desk’s total revenue last quarter was $736 million, down a smidge from $739 million a year ago. Profit, however, fell far more sharply, from $116 million to $38 million. The ground […] The post The Trade Desk’s Revenue Slipped In Q3. If It Wants To Grow, It Must Evolve appeared first on AdExchanger.
Sandisk Expands Storytelling with ‘More 2.0!’ Campaign
Sandisk has launched a new campaign titled 'More 2.0!', continuing its collaboration with creative agency CALLEN. This campaign builds on the earlier 'More, More, More' initiative by focusing on redefining audience engagement and encouraging changes in how users manage, save, and store digital conte...
