Building cultural relevance and fostering fan loyalty beyond winning games.

Marketers need to rethink how they build trust and differentiation.

In this week's Week in Charts, The New York Times publisher on AI scraping, Europe gains share of retail media ad spend, and in-car video keeps kids entertained. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More

For many advertisers, CTV ends up fairly divorced from the other components of their campaigns says Esme Robinson, Global Platform Solutions Director at Epsilon. But the result is that all brands really know about their campaigns with any certainty are delivery metrics, rather than the impact it delivered — ultimately making it harder to justify Read More

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […] The post StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights appeared first on AdExchanger.

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance […] The post Advertising Doesn’t Need More Tools – It Needs Better Workflows appeared first on AdExchanger.

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.

Photographer revered for his intimate portrayal of the East End in which he grew up At a funfair on Wanstead Flats, east London, in the mid-1950s, a plastic camera was up for grabs. Eight-year-old John Claridge saw it and needed it. He wanted to preserve the memories of everything that whirled around him and take them back home to the terrace house in Plaistow in which he had been born. He threw rings to win it but missed. He left empty-handed, but his course was set. That path would lead to a decades-long, multi-award-winning career as an advertising photographer. He[...]

In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfect Earlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad. “What’s incredible about AI,” Wrubel said, “is that you can go from script to production is just two weeks!” What Wrubel failed[...]

Stage and screen actor best known for playing Rupert Giles in the US television series Buffy the Vampire Slayer Anthony Head found fame as half of the Gold Blend couple in commercials that captured the imagination of the British public in the late 1980s and 90s. They paved the way to success for him on US television in the supernatural horror series Buffy the Vampire Slayer (1997-2003), playing the “watcher” and mentor of Sarah Michelle Gellar’s title character. As the prim English librarian Rupert Giles at Sunnydale high school, he is assigned to Buffy Summers, a cheerleader there, by the[...]