The Mediterranean Way, at Scale: Cava’s Growth Story
Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers.
Week of Sept 7 Evening News Ratings: CBS Grows in the Demo
WNT regained its No. 1 status in the Adults 25-54 demo.
Performance CTV Is All The Rage, But The Mid-Funnel Still Matters
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel Still Matters appeared first on AdExchanger.
There’s More To The Fall Sports Audience Than Football Fandom
On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s World Cup had already finished for the day. Multiply that by every American with a remote and a phone, and […] The post There’s More To The Fall Sports Audience Than Football Fandom appeared first on AdExchanger.
TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence
US Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028.
Kendall Jenner Plays Every Character to Launch Beats’ Most Personal Headphones
Kendall Jenner plays every character in Beats' launch campaign for Beats 360, the brand's new customizable headphones.
With a Self-Help Book, I Can’t Believe It’s Not Butter Aims to Inspire America
The ‘90s diet icon is entering its next chapter, led by new mascot Tubz (and a Fabio cameo).
Gap Makes First Big Entertainment Play With Boy Band JYT
Gap's multi-year partnership with boy band Just Your Type launches retailer's Fashiontainment platform.
Is Disney+ Adding Ads to Ad-Free Plans? Here’s What’s Really Happening.
ADWEEK got clarification on Disney+'s subscriber updates after misinformation spread online.
Creator Marketing Is Growing Up
Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant […] The post Creator Marketing Is Growing Up appeared first on AdExchanger.
