For now, brands should reach in-store guests through their phones, a Target ad leader said.

The following agencies are in the running to win Gold, Silver or Bronze in each category

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […] The post AI Startup Minerva Built An Agentic CDP, But Don’t Call It That appeared first on AdExchanger.

Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue, or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That […] The post MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone appeared first on AdExchanger.

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days. The post Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin appeared first on AdExchanger.

...two weeks ago IBO and this past week, DPAA.  ...some material for us.  Well, to be honest, most of it washes over my ...Scaramucci The post ‘Still Haven’t Found What I’m Looking For’ first appeared on OOH TODAY.

2027 OOH Media Conference set for Fort Lauderdale in Florida. The post OAAA Announces 2027 OOH Media Conference in Florida first appeared on OOH TODAY.

At the DPAA Global Video Everywhere Summit, CEO Barry Frey made the case for DOOH’s growing value as brands seek authentic consumer connections and measurable results. The post Opening Remarks From The Global Video Everywhere Summit first appeared on OOH TODAY.

Career opportunities in out-of-home, including management, printing, mobile billboards, photos, truck sides, and experiential and ... The post —OOH Classifieds Today first appeared on OOH TODAY.

Between Boston and New York, Brands Take Flight The post The Best Billboard I Saw Today first appeared on OOH TODAY.