Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!)
Viant had a pretty good third quarter. The open internet apparently had nothing to do with it, though. On Monday evening, the company reported just over $110 million in revenue for Q3, up 29% year over year. CTV ad spend increased almost 40% over the same time period, representing more than half of the total […] The post Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!) appeared first on AdExchanger.
Skydance Efforts to Merge Paramount and Warner Bros. Discovery Have Only Just Begun
Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances on Monday will have to wait another quarter for the full picture. The post Skydance Efforts to Merge Paramount and Warner Bros. Discovery Have Only Just Begun appeared first on AdExchanger.
The Trade Desk Clears Wall Street’s Low Expectations as Revenue Stalls
Third-quarter revenue beat forecasts by about $85 million, helped by record political spending.
Week of Oct. 26 Evening News Ratings: Newscasts Lose Viewers
Across-the-board declines took place the week before the midterm elections.
SiriusXM Taps Tubi’s Anjali Sud as CEO to Replace Jennifer Witz
Outgoing CEO Jennifer Witz leaves amid rising revenue, record-low customer churn, and near-record free cash flow.
Week of Oct. 26 Cable News Ratings: MS NOW Up Across All Dayparts
Fox News was the only network with double digit growth in one of the measured demos.
TikTok Has Failed to Act on More Than 1,000 Child Sexual Abuse Posts Finds Spanish Report
Spanish non-profit Maldita.es has submitted evidence of TikTok's failure to tackle child exploitation material on the short-form video app to the Office of the Public Prosecutor for Cyber Crimes in Spain, following a 35-day investigation into child sexual abuse on the platform. Between September and October 2026, the investigative team found more than 200 profiles Read More
Category codes, challenge of cliches and Diwali ads
Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that [...] The post Category codes, challenge of cliches and Diwali ads appeared first on Bhatnaturally.
The AI-or-Not Debate Is Advertising’s Most Pointless Argument
Almost nothing you watch or read is AI-free any more.
OpenAI’s Monetization Chief to Ad Partners: User Trust Means Some Things ‘We Just Can’t’ Do
OpenAI’s monetization chief says the company’s privacy rules mean ad partners won’t always get what they want, and he wouldn’t own the reported $100 billion ad revenue target.
