Omar Oakes: Can ethical social media survive the Attention Economy?
Interview: Dominic O’Meara has built a social network that rewards charities and kindness. But has it come too late for Supernova? Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. Having gone through the initial early-adopter phase of Facebook 20 years ago, … The post Omar Oakes: Can ethical social media survive the Attention Economy? first appeared on More About Advertising.
George Parker: the world’s best bar!
Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink at some of the world’s finest and most expensive bars. Yet, a little nearer to home, is one of the world’s truly great bars. It is the Sip-n-Dip Tiki Lounge at the O-Haire Motor Inn, … The post George Parker: the world’s best bar! first appeared on More About Advertising.
George Parker: the world’s best bar!
Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink at some of the world’s finest and most expensive bars. Yet, a little nearer to home, is one of the world’s truly great bars. It is the Sip-n-Dip Tiki Lounge at the O-Haire Motor Inn, … The post George Parker: the world’s best bar! first appeared on More About Advertising.
The Sun (and Oasis) capture the cautious optimism of England fans
As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help dreaming that maybe… this could be our year. Oasis’ Wonderwall has become the song of the tournament for fans and players, and T&P has worked with the the Sun to capture the 90s anthem’s tentative … The post The Sun (and Oasis) capture the cautious optimism of England fans first appeared on More About Advertising.
The Sun (and Oasis) capture the cautious optimism of England fans
As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help dreaming that maybe… this could be our year. Oasis’ Wonderwall has become the song of the tournament for fans and players, and T&P has worked with the the Sun to capture the 90s anthem’s tentative … The post The Sun (and Oasis) capture the cautious optimism of England fans first appeared on More About Advertising.
A&E TBWA wins Great Ormond Street’s five-year brief
Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and empathy. But all charities are fighting for money at the moment – even those, like GOSH, who have the rights to JM Barrie’s Peter Pan estate. Adam & Eve TBWA has been tasked with “building … The post A&E TBWA wins Great Ormond Street’s five-year brief first appeared on More About Advertising.
A&E TBWA wins Great Ormond Street’s five-year brief
Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and empathy. But all charities are fighting for money at the moment – even those, like GOSH, who have the rights to JM Barrie’s Peter Pan estate. Adam & Eve TBWA has been tasked with “building … The post A&E TBWA wins Great Ormond Street’s five-year brief first appeared on More About Advertising.
Marketing Costs vs. ROI: How Dealerships Should Measure Success
This practical guide explores the relationship between marketing costs and return on investment, helping dealerships evaluate whether their marketing partner is delivering measurable business value relative to the investment. The post Marketing Costs vs. ROI: How Dealerships Should Measure Success appeared first on Stream Companies.
Video Budgets See Strongest Performance in Two Years in Latest IPA Bellwether
Video continued its upward trajectory in Q2 2026, according to the latest IPA Bellwether Report, becoming the only media category tracked by the study to see upward revision in marketing budgets. Based on the net balance of UK marketers upping their budgets for each category, video saw its highest rate of growth since Q3 2024, Read More
Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation
AI-powered marketing services now account for 87% of the French ad network's net revenue.
