Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform
The new offering can build custom audiences from RFPs in minutes, down from hours.
Submissions Now Open for ADWEEK Agency of the Year 2026
Entries for ADWEEK’s 2026 Agency of the Year awards are now open. From industry stalwarts to emerging shops, ADWEEK annually celebrates the agencies pushing marketing forward while driving strong business […]
Editor’s Note: Welcome to Cannes! The Robots Are Expecting You
Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.
Priyanka Chopra Jonas Is the Luxury Brand Whisperer
Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.
Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cup
Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.
Gopuff Knows What Snacks You Want, Thanks To This Composable CDP
Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On […] The post Gopuff Knows What Snacks You Want, Thanks To This Composable CDP appeared first on AdExchanger.
Ocean Outdoor appointed Soho Estates DOOH media partner
Ocean Outdoor has been appointed by Soho Estates, a leading London West End property company, to manage its Digital Out of Home (DOOH) assets in London’s Leicester Square following a competitive tender. Under the terms of the long-term contract, a new curved LED wall, measuring 166 square metres and flanked by two existing portrait LED … The post Ocean Outdoor appointed Soho Estates DOOH media partner first appeared on More About Advertising.
George Parker: When Best was best of all
As we are about to begin the mayhem and uber expenses of the World Cup in order to finance Trump’s next FIFA gold “Peace Wanker of the Universe” award, I am reminded of gentler times when both fans and players came from humbler origins. Back in the early sixties I was a student at Manchester … The post George Parker: When Best was best of all first appeared on More About Advertising.
Principal Media and Media Agency Contracts: Lessons From the Recent ANA Survey
Given the changes in the advertising world concerning media buying over the past decade, it is somewhat surprising to see that in a recent survey, nearly 40% of client-side marketers said they either have not updated their media buying agency contracts to address principal media, or do not know whether they did. After its extensive...
OOH Best Creative Last Week Today
Sneakers, Soda, Scary Movies & Swiss Watches--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
