Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
Jeep Wrangler Marks 85 Years With Muscle From Captain America
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads
TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion
Part of SMG’s growth includes a unique deployment at Colorado State University (CSU), where Daktronics displays serve multiple purposes The post Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion first appeared on OOH TODAY.
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
(Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore
I wouldn’t say it’s been a stellar year for Cannes-worthy work. Usually by this time of the year, there would be a bunch of guaranteed winners that everyone agreed on. But this season seems a little thin. One that did catch my eye was this beautiful piece for Kit Kat. While there have been a … The post (Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore first appeared on More About Advertising.
Never Trust A Sponsored Result; Brokering A Peace
Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into payments and subscriptions that were practically impossible to cancel. Well, the DOJ is back and taking another crack at Google […] The post Never Trust A Sponsored Result; Brokering A Peace appeared first on AdExchanger.
FBI and OAAA Supporting Public Safety
the program has contributed to resolving more than 58 cases and generated over 28,000 tips across investigations nationwide The post FBI and OAAA Supporting Public Safety first appeared on OOH TODAY.
How BODi grew category share 8x
Discover how Amazon Ads advanced partner Acadia helped challenger brand BODi achieve 8x category share growth and 78% new-to-brand share through strategic audience segmentation and full-funnel advertising.
Boost campaign performance with the Amazon O&O Network
Discover how the Amazon Owned & Operated Network helps advertisers leverage first-party supply through Amazon DSP to connect with customers across streaming, shopping, and more.
