Creator Marketing Is Growing Up
Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant […] The post Creator Marketing Is Growing Up appeared first on AdExchanger.
Martin Sorrell’s Venture Fund Backs AI Video Startup Higgsfield
S4S Ventures is the latest investor in Higgsfield's $400 million Series B, which values the AI video startup at $5.4 billion.
Black Media Collective BOMESI Opens Applications for Its Fifth Accelerator Cohort
For the first time, the program will welcome more creators than publishers, a reflection of the changing media landscape.
New bibigo™ Campaign Turns Randall Park into a K-pop Singer
Korea Everywhere bibigo™, the #1 Korean-style food brand in the U.S., is inviting people to make Korean-style food their new go-to in the kitchen. The new campaign brings back Korean-American actor Randall Park in four distinct personas that represent the different ways that Korean culture has been showing up in mainstream pop culture around the world, leading industries in K-beauty to K-pop. Yet, Korean food isn’t as widely adopted. That’s why bibigo is here to change that. Known for his comedic chops, Randall takes us through a few scenes, showing up as himself, a beauty influencer, an animated[...]
No More Ad-Free Magic Kingdom; What’s The Price?
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s The Price? appeared first on AdExchanger.
OOH Best Creative Last Week Today
Prada to Practical Magic -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
This Billboard Really Nailed The Assignment The post The Best Billboard I Saw Today first appeared on OOH TODAY.
QMS Just Took Over Auckland’s Streets With Screens
QMS NZ expands Auckland street furniture footprint, more than doubling its digital assets to over 400 screens across 100+ suburbs, marking one of the largest ever investments into New Zealand Street Furniture and Digital Out of Home infrastructure. Supported by a new go-to-market campaign by Thomason Does Advertising, the network extension reinforces QMS' position as Aotearoa's Total OOH Audience Solution and ownership of Auckland. The post QMS Just Took Over Auckland’s Streets With Screens first appeared on OOH TODAY.
The Power of Local: Building Community Through Marketing
For dealerships operating in a space where five competitors sell the same vehicle at a similar price, community connection is the differentiator. Here's how it works, and why it matters. The post The Power of Local: Building Community Through Marketing appeared first on Stream Companies.
Our Programmatic Ad Agency’s Perspective on Netflix’s Automated Ad Buying
Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency The world of streaming TV is changing fast. Recent industry reports show that Netflix is on track to double its ad revenue to $3 billion. Following a period marked by leadership shifts and strategic adjustments, including walking away from a potential major studio deal, the streaming giant has shown that its ad-supported tier is growing at a rapid rate. For any programmatic ad agency, this growth highlights a massive shift in how automated ad buying, computer systems, and video ads work together. Why Netflix Ads Are Growing So[...]
