The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you covered. But here’s a quick-and-dirty recap: Google’s contracts tying its AdX ad exchange and its DoubleClick for Publishers (DFP) ad […] The post The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get appeared first on AdExchanger.
QuikTrip Hits a Home Run with ‘Home Bun’ Ballpark Activation
QuikTrip has launched an innovative activation, 'Home Bun,' in collaboration with Laughlin Constable, designed to engage Major League Baseball fans. This event features an oversized, QuikTrip-branded inflatable hot dog and bun. The components start at opposite sides of the stadium, and fans work tog...
Creative Collaborations & Bold Statements: Week of September 18th
MilkPEP, National Pork Board, Humane World, DNA, Morgan & Morgan
MilkPEP Engages Teens with YouTube Series ‘milkXP’ Featuring Top Creators
MilkPEP, in collaboration with GALE, has introduced 'milkXP', a YouTube series aimed at making educational content more engaging for teenagers. The series partners educators with popular content creators such as Ben Azelart and Lexi Rivera to deliver lessons on real-world topics. The initial focus o...
National Pork Board Celebrates Heritage with ‘Cooking Pork Memories’
The National Pork Board has launched a new campaign titled 'Cooking Pork Memories,' leveraging social media to honor culinary traditions. The campaign features actor Paulina Chávez, who starts the initiative by preparing her grandmother's Carne de Puerco con Nopalitos, a traditional pork dish. The c...
How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.
VideoWeek’s Guide to DMEXCO 2026
It's just a couple of days until DMEXCO 2026 kicks off in Cologne, and VideoWeek is proud to be partnering with the event once more. Where to find VideoWeek We'll be on-site at the Koelnmesse covering both days of the conference, filming interviews outside the press hall and across the exhibition halls. You'll be able Read More
“A Trade-Off Between Reach and Control”: PSBs Discuss YouTube Distribution in BBC Charter Inquiry
With just over one year left on the BBC's Royal Charter, the UK Government is working out the terms of the public service broadcaster's (PSB) next Charter during a particularly turbulent time for the BBC, which faces ongoing financial strain, and has recently moved to distribute content on YouTube in order to reach younger viewers. Read More
Spring Summer 2025
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