Australians Spent $175 Billion This Summer
New Westpac DataX research released by oOh!media shows Australians spent $175 billion during summer 2025/26, with spending, travel and experiences continuing to surge despite cost-of-living pressures. The post Australians Spent $175 Billion This Summer first appeared on OOH TODAY.
Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack
The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a contextual and an emotional signal, its director of measurement, Shannon Ferguson, told AdExchanger. After about a year of testing with […] The post Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack appeared first on AdExchanger.
LLMs, Meet The DSA; The Social Media Controversy Continues
ChatGPT, Reddit and Roblox are big enough to be subject to the European Union's Digital Services Act. And: The world considers social media bans for users under 16. The post LLMs, Meet The DSA; The Social Media Controversy Continues appeared first on AdExchanger.
Digital Billboard Advertising in Puerto Rico: How It Works
Learn how digital billboard advertising works in Puerto Rico and how businesses can use flexible creative, strategic locations, and multiple messages to reach their audience. The post Digital Billboard Advertising in Puerto Rico: How It Works appeared first on Outdoor Advertising News.
Sandisk Enters Gaming Arena with OP Character Livestream Campaign
Sandisk has launched a new campaign featuring a character named OP, a masked gamer designed to engage with the gaming community through a series of livestream challenges. This campaign is part of the promotion for Sandisk's new Optimus line of gaming SSDs. The character OP, whose name is derived fro...
FTC Claims Amazon Pocketed Over $20 Billion By ‘Manipulating’ Its Ad Auctions
What marketers need to know from the agency's lawsuit.
2026 NFL CTV Advertising Playbook: how to reach football fans beyond the game
Live sports are one of the few moments left where millions of people still tune in at the same time, and few events command attention quite like NFL football, making NFL CTV advertising a powerful opportunity for brands to reach highly engaged audiences. During the 2025 regular season, NFL games averaged 18.7 million viewers across […]
WPP’s Alleged Global Rebate Scheme, Told Through Three Court Cases
The cases all separately tie the advertising giant to an alleged global kickback scheme
Stellantis’ Olivier Francois Steps Down, But Hasn’t Driven Off Into the Sunset Yet
The auto company's long-serving CMO will continue on in an advisory role
Callaway and Good Good’s Ad Was So Bad, Even AI Audiences Sounded the Alarm
The frustrating thing about the Good Good ad is that the warning signs weren't particularly difficult to find.
