Dave Dreyer – Chief Marketing Officer, Bazooka Brands
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.
Big Idea: Cricket Wireless Introduces Vinyl Voicemails
Note: It was on this day, 22 years ago, that Adpulp.com first published a series of very short articles. October 2004 was a time before social media, and a time when personal blogs (and a handful of professional blogs) were beginning to take off. As is the case with the industries we cover here, a […] The post Big Idea: Cricket Wireless Introduces Vinyl Voicemails appeared first on Adpulp.
Week in Review: UK “Minded to Intervene” in ITV/Sky Deal, BBC News Goes Live on YouTube, and Ad Firm Accused of Spying
In this week's Week in Review: the UK looks likely to intervene in ITV/Sky deal, BBC News launches live on YouTube, and a digital ad business is accused of running a spying operation. Top Stories UK Culture Secretary “Minded to Intervene” in Sky’s ITV Deal Sky’s planned £1.6 billion acquisition of ITV’s Media & Entertainment Read More
Devising A New (Ad) Metric System; Where Did All The UTMs Go?
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The UTMs Go? appeared first on AdExchanger.
Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency
Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that. Tellez, the 29-year-old marketing guru who […]
