Discover how AI and authenticated signals are powering streaming TV advertising—and helping brands reach the right audiences at the right moment.

Learn about the announcement from Amazon Ads and LinkedIn that advertisers can now reach professional audiences with LinkedIn's CTV Ads through Amazon DSP.

Learn how Clementoni and Kiliagon drove a 70% increase in new-to-brand sales and 1.7x higher conversion rates using Prime Video ads strategy.

In celebration of Teacher Appreciation Week, MountainOne is giving educators something better than apples. The Massachusetts community bank is delivering free activity boxes to first-grade classrooms in the cities and towns it serves to help teachers introduce their students to early lessons in financial literacy.   Inside the box is a series of three storybooks created by MountainOne and Boston creative agency HATCH to introduce kids as young as 5 to foundational financial lessons through adventure and storytelling, plus activity sheets, plush toys, and swag that go along with the stories.   Illustrated by Laura Salafia and authored by Doug Murphy,[...]

Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.

Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'

Here are two unexpected takes on football culture from across the Atlantic, where Dove and Nescafe have muscled in on the World Cup with ads that target whole new untapped areas of football fandom. Lola USA (created by Omnicom from a merger of 180 with adam&eve New York) is promoting Dove’s World Cup sponsorship with … The post World Cup, US-style: coffee breaks and skincare routines first appeared on More About Advertising.

Discover Rewarded Portals, an in‑game ad format that combines opt‑in engagement, immersive storytelling, and proven brand lift.

Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche

Gold Gala featured activations and experiences from brands that share Gold House’s mission.