Agency: PICO LOVE
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Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?
Publishers are sitting on a treasure trove of audience data. But, to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s integration with TransUnion’s identity graph, which the companies announced on Monday. The integration addresses the longstanding audience targeting problems from […] The post Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers? appeared first on AdExchanger.
Oh My God, He Admit It; Skins In The Game
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post Oh My God, He Admit It; Skins In The Game appeared first on AdExchanger.
Alex Cooper’s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate
The fall slate arrives weeks after a $500 million valuation and lingering questions about its beverage line.
5 Major Networks Release Joint Statement on White House Press Ban
CNN, MS NOW and Politico have sued the Trump administration over the White House ban.
Amazon Locks Out Meta’s Muse in Agentic Shopping Standoff
Amazon says Meta never disclosed that Muse would shop its store, and that the agent captures customer credentials without identifying itself.
From Converse to Ed Sheeran, Let’s End These Tedious Apology Tours
Step back from the heat for a second. Nobody seriously thought, for even a moment, that a Korean photographer shooting a Korean pop star for the Korean market was evoking the Klan.
Chase Brings Back Drew Barrymore For a Scream Spoof Ahead of Movie’s 30th Anniversary
Chase marks Scream's anniversary with a comedic spoof bringing back original star Drew Barrymore.
Too Many Cooks Spoiled Converse’s Global Ad Rollout
How could such a massive global breakdown happen? Let’s start by counting the borders.
Brands Keep Greenlighting Ads That Many Find Racially Insensitive
Friday’s uproar over Converse’s ad that some likened to Ku Klux Klan iconography followed what’s become a standard pattern: the hasty apology, the takedown, and the promise of remediation. “We […]
