Factor Serves Up a GLP-1 Meal Plan in New Serena Williams Ad Spot
The meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.
ChatGPT Surpasses $1 Billion in Annualized Ads Revenue
The milestone underscores how important the business has become to parent company OpenAI.
The Airport Transition Effect: How Brands Can Become Part of the Moment When Travelers Shift From One World to Another??
Airports are unique advertising environments because they represent a transition between two different worlds. A...
The Brand Landmark Effect: How OOH Can Turn Physical Locations Into Long-Term Brand Memory??
Out-of-home advertising has an advantage that is difficult for many other advertising channels to replicate:...
AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch
The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are exactly what they sound like: AI personas, each with […] The post AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch appeared first on AdExchanger.
Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch
Cheez-It's new creative direction centers on college football culture.
Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Snickers and BBDO have created two films that demonstrate AI acting unlike itself
Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape
After two years of successful projects, Cape is officially the betting platform’s agency of record
Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens
In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign
Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem
Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the change in advance and was transparent about the expected outcome: a campaign with a $10 target CPA that has been […] The post Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem appeared first on AdExchanger.
