Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from June 11 through July 19 at FIFA Fan Festival™ Vancouver, the immersive experience inspires fans participating in 2026 World Cup festivities to further explore all the wonders British Columbia has to offer.    Working with production company Wildfire Experiential + Events, who collaborated with Unit 9 Productions, Home Pitch surrounds an ordinary soccer pitch with a custom[...]

  When the Association of Applied Paleontological Sciences, AAPS, decided to update their brand identity and logo, they tracked down Grant Sanders, founder of SAND for the assignment. Sanders explains why that was not easy. “AAPS Board member and college friend, Geoff Notkin got in touch while I was on my trip around the world and I was able to create a new logo for this established non-profit.” “The ideas were generated in the Galapagos Islands, refined in Mexico City and finalized in Japan, Sanders added. Each piece features custom created handwriting, stamps, photos and weathered typography for an authentic[...]

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How to balance innovation risk with consumer trust and brand authenticity.

Today continued to be the No. 1 morning show in the Adults 25-54 demo.

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The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed […]

The new group will be tasked with putting creative in business context for clients including Adobe and IBM

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith […] The post The Real Convergence Story Is Happening in Local Markets appeared first on AdExchanger.

Major sporting events such as the FIFA World Cup capture global attention unlike almost any other occasion. Millions of people follow the tournament across television, streaming platforms, social media, and public spaces, creating an environment where brands have a valuable opportunity to become part of the conversation.   While many advertisers focus heavily on digital […] The post How DOOH Advertising Boosts Brand Visibility: Starryblu’s World Cup Campaign appeared first on The Perfect Media Group.