Katzenberg-Backed Netomi Expands Leadership as It Bets on AI-Tailored Websites
In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.
A Meta-Morphosis: Frontier Foray and TikTok Block
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
Better Advertising On CTV Starts With Better Signals
Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, better performance and smarter decision-making is compelling. But amid all the excitement, one important question isn’t getting enough attention: How good are the data sources that are feeding this automation? No matter […] The post Better Advertising On CTV Starts With Better Signals appeared first on AdExchanger.
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within. The post VideoAmp Bets On AI To Connect Ad Planning And Measurement appeared first on AdExchanger.
Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
Brands Make Bold Statements: Week of October 16th
Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more
Comic: Carriage Dispute
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Carriage Dispute appeared first on AdExchanger.
Devising A New (Ad) Metric System; Where Did All The UTMs Go?
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The UTMs Go? appeared first on AdExchanger.
OOH Moves Today — 36 Moves This Week
Publicis Media, Condé Nast, oOh!, Vector Media, Skydance, Robot.com, Havas Media Network, Monks, WPP Media, iHeartMedia, JCDecaux, Infinity Outdoor, BackLite UK, Veridooh, and more. Be the first to congratulate these OOH movers! The post OOH Moves Today — 36 Moves This Week first appeared on OOH TODAY.
10,000 Elevator Screens Vertical City
Partnerships with elevator manufacturers are helping build one of North America’s fastest-growing OOH networks The post 10,000 Elevator Screens Vertical City first appeared on OOH TODAY.
