For Video Publishers, Performance And AI Go Hand In Hand
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. The post For Video Publishers, Performance And AI Go Hand In Hand appeared first on AdExchanger.
Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation
For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing. Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its own model, positioning it as a feature. Others are moving in the same direction, some publicly and some not. Once […] The post Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation appeared first on AdExchanger.
Through Visa Partnership, EA Sports FC Rides World Cup Wave Without Mentioning FIFA
Gaming giant wants in on summer of soccer after ending FIFA deal in 2022
The Trade Desk Executive Exodus: Who Left and Where They Went
Former executives are landing across the industry—from OpenAI and eMarketer to Index Exchange, DeepIntent and StackAdapt.
T&P wins ‘future-proofing’ brief for UK’s largest rail operator
GTR, which runs rail brands including Southern, Thameslink, Great Northern, and Gatwick Express, has appointed T&P to head up its creative and strategic account following a competitive pitch, confirming a split with TMS which has been the incumbent since 2020. The move marks a consolidation for the UK’s largest rail operator following the appointment of … The post T&P wins ‘future-proofing’ brief for UK’s largest rail operator first appeared on More About Advertising.
How Many Times Should Someone See Your Brand Before They Buy?
How many times should customers see your brand before making a purchase? Discover the psychology behind brand awareness, repeated exposure, and how billboard advertising helps SMEs stay top of mind. The post How Many Times Should Someone See Your Brand Before They Buy? first appeared on Billboard Media.
VideoWeek Podcast: #58 Alison Keith, The Excellence Office
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office. They discuss Alison's experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores: - Why brands spend so much on Read More
EXCLUSIVE: Kantar Hires Martina Suess Cromer As Its Top U.S. Marketer
Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing, and head of global brand and communications.
EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketing
Accenture Song, the consulting giant's marketing services arm, will acquire marketing agency Whalar.
Ticker: Scott Pelley Provides Example of Alleged Editorial Interference While at 60 Minutes
Plus, Chris Jansing signs off from her weekday show as she transitions to her new role at the network as chief political reporter.
