Outdoor advertising, especially billboards, has been a go-to for brand visibility for decades. But in today’s world, dominated by digital marketing, you might be asking: why is outdoor advertising effective in 2026?  The answer is simple: OOH (out‑of‑home) isn’t just surviving—it’s evolving. Modern billboards are smarter, more measurable, and closely integrated with digital channels. For […] The post Why Outdoor Advertising Is Effective in 2026 appeared first on Penneco Outdoor Advertising.

I’ve had it up to here with Danny Dyer’s commercials for Paddy Power. The UK needs to take a tip from Amsterdam and rein in its advertisers Amsterdam’s new ban on public advertisements for meat and fossil fuel products makes me wonder whether we should be more ban-happy with ads in the UK. There are plenty I want rid of: “See it, say it, sorted”, obviously, which refuses to die, and those LNER ads featuring a hideously perky puppet treating train travel like an excuse for a party (pipe down, Eleanor). Also up against the wall when I’m in charge:[...]

Coca-Cola is the marketing masterclass we should have been studying all along.

Video isn’t replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player in the audio space, Global Studios was launched as part of the company’s push into video. In this Read More

Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the […] The post Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech appeared first on AdExchanger.

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other […] The post TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’ appeared first on AdExchanger.

the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home The post OAAA Adds New Industry Leaders first appeared on OOH TODAY.

Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.

The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.