Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and executes most of the brand’s campaigns either in-house or through their long-time ad agency partner TBWAMediaArtsLab, which is exclusively dedicated to Apple. Their classic campaigns such as ‘Think Different’ were from Chiat-Day. In many markets, [...] The post Apple India’s Diwali ad: a missed opportunity appeared first on Bhatnaturally.

Career opportunities in out-of-home, including management, printing, mobile billboards, photos, truck sides, and experiential and ... The post JOBS! —OOH Classifieds Today first appeared on OOH TODAY.

55% of consumers expect to drive extra trips Thanksgiving week, led by big grocery runs (52%) and holiday or Black Friday shopping (48%) The post ‘Tis The Season For In-Person Holiday Shopping first appeared on OOH TODAY.

Happiness Is Always On Tap The post The Best Billboard I Saw Today first appeared on OOH TODAY.

If an AI agent can turn an advertiser’s RFP into a proposal in minutes, what’s left for a publisher’s ad sales team to do? A lot more selling, said Mark Howard, TIME’s chief operating officer. In the recent past, when an RFP would come in from a potential buyer, it would kick off a flurry […] The post TIME’s AI Agents Do The Coordinating, And Its Sellers Still Do The Selling appeared first on AdExchanger.

The agentic skeptics have the better argument right now. Anthony Katsur, who runs IAB Tech Lab, expects “several false starts” and years of experimentation and alignment across platforms, agencies and publishers. Razorfish called the mood around agentic AI inevitable – but incremental – at CES back in January. And Digiday’s research in January found that […] The post Publishers: Agentic AI Isn’t About Pricing, But Whether You Get Any Bids At All appeared first on AdExchanger.

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