The new group will be tasked with putting creative in business context for clients including Adobe and IBM

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith […] The post The Real Convergence Story Is Happening in Local Markets appeared first on AdExchanger.

Major sporting events such as the FIFA World Cup capture global attention unlike almost any other occasion. Millions of people follow the tournament across television, streaming platforms, social media, and public spaces, creating an environment where brands have a valuable opportunity to become part of the conversation.   While many advertisers focus heavily on digital […] The post How DOOH Advertising Boosts Brand Visibility: Starryblu’s World Cup Campaign appeared first on The Perfect Media Group.

New research from the ANA shows that the primary benefit of in-house agencies is shifting

Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.

Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street

It’s the creative agency’s first outpost outside of Canada

Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of […] The post Convincing Cat Parents To Buy A $600 Litter Box appeared first on AdExchanger.

Teads has been working with home screen ad formats to the buy-side for a while now, sourcing inventory from TV OEMs and apps to enable advertisers to run home screen campaigns. As the format grows, Teads is now bringing its home screen infrastructure and ad serving capabilities to the sell-side, helping new sell-side companies spin Read More

The BBC has called for "radical reform" to ensure its survival in its Annual Report and Accounts for 2025/26, urging the government to use its upcoming Charter review to modernise its regulatory framework and funding model. The public service broadcaster (PSB) did not back any specific funding model for the BBC, saying it remains "open-minded" on Read More