From the data stack to the AI tools that help teams move faster without losing quality or brand control.

TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.

In this week's Week in Charts, Jeff Green on LLM ad strategies, buyers lean into agentic AI for video campaigns, and the defining factors of quality inventory. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts Read More

Stuart Keith, VP Global Ad Strategy & Partnerships, Rakuten TV Enterprise Rakuten TV Enterprise, the B2B arm of streaming business Rakuten TV, announced this morning it has signed up to be measured by Barb, the UK's broadcaster-owned TV measurement JIC (joint industry committee). The move will see Rakuten's streaming content in the UK, Read More

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with […] The post From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery appeared first on AdExchanger.

Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift

From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner By Barry Frey, President, CEO, DPAA Global www.dpaaglobal.com Reflecting on Ted Turner’s passing last week, one cannot help but be moved by the extraordinary impact he had on media, our industry, and people around the world. In moments like this, I find […] The post From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner first appeared on OOH TODAY.

“One of the most valuable things I can offer is an honest account of what has worked — and equally important, what has The post Industry Veteran Gary Greenstein Launches GNG Strategic Advisors first appeared on OOH TODAY.

Teachers, Ted Turner, Tacos, and Toast -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

Valerie Davis will lead the agency's growth push and integration with Born Social in the region