The Marketers Rewriting the Brand Playbook Are Coming to Atlanta
Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK's annual summit for senior marketers.
Fox Sports conjures a winning World Cup game
It’s going to be World Cup assault and battery over the summer as the United States tackles the beautiful game in its inimitable way – President Trump will probably declare the US the winner before it’s even begun, ace boot-licker FIFA’s Gianni Infantino will probably concur. Broadcaster Fox Sports is taking a more measured view … The post Fox Sports conjures a winning World Cup game first appeared on More About Advertising.
Adland’s finest gear up for beer challenge: could a great campaign emerge at last?
It’s been a long time since we’ve had an outstanding beer campaign, for a big brand anyway. Publicis’ LePub has done a pretty good job for Heineken and now Heineken has assigned its other brands – not to Publicis although the agency wins global production. WPP’s Ogilvy and VML have won a smaller brand each … The post Adland’s finest gear up for beer challenge: could a great campaign emerge at last? first appeared on More About Advertising.
Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […] The post Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles appeared first on AdExchanger.
On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments
The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of […] The post On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments appeared first on AdExchanger.
Sales —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Sales —OOH Classifieds Today first appeared on OOH TODAY.
Lamar and Ronald McDonald House Enter into Yearlong Partnership
Lamar’s nationwide Out of Home advertising network with local employee volunteerism to drive awareness of the Ronald McDonald House The post Lamar and Ronald McDonald House Enter into Yearlong Partnership first appeared on OOH TODAY.
Stream Companies Achieves Meta Certified Company Status
Recognition Highlights Stream’s Proven Expertise in Performance Marketing Across Meta Platforms The post Stream Companies Achieves Meta Certified Company Status appeared first on Stream Companies.
Amazon Flexes Its Reach With Star-Packed Upfront
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
At Fox’s Upfront, the World Cup, Tubi, and AI Adtech Headline the Pitch
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
