The reliability of IP-based identity mapping is under increasing scrutiny.

NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. The new global OUTCOMES initiative will communicate and demonstrate the power

By Abirame Shanthakumar Introduction: The advantages of mobile billboards Digital mobile billboards are especially useful for increasing business visibility. By using the flexibility of digital displays, businesses can present different messages directed at various audiences. The adaptability here allows your ad to be relevant to its location, increasing the likelihood of catching the viewer’s eye […] The post Strategies to Boost Mobile Billboard Success appeared first on .

we measured every actively-matched stationary OOH unit within 2 miles of Citizens Bank Park, Fenway, Wrigley, Yankee Stadium and Dodger Stadium over The post Sidewalk Beats Billboard first appeared on OOH TODAY.

Every creative in OOH has uttered those five words at least once. Usually under their breath. Usually while staring at someone else's billboard. The post I Wish We’d Written That first appeared on OOH TODAY.

World Out of Home Organization publishes its 2026 Global Out of Home Expenditure Report The post WOO Expenditure Survey for 2026 first appeared on OOH TODAY.

Welcome to Fries Vegas The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Falling, Is Effective Attribution Just An Illusion? appeared first on AdExchanger.

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media buy, they still hand the process over to algorithms shaped by someone else’s data. In 2011, AdExchanger asked me to […] The post First-Party Data Is About More Than Retargeting And Audience Suppression appeared first on AdExchanger.

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify […] The post Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply appeared first on AdExchanger.