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Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight [...] The post Best new creative ads of the week: Mac Mini, Zomato and more appeared first on Bhatnaturally.

Ethos, MilkPEP, Morgan & Morgan

12 OOH Employment Opportunities ... NYC, Dallas, Los Angeles, Green Bay —General Manager; Denver —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.

Hollywood Strikes Pose a Problem For TV Advertisers— OOH Can Fill in the Gaps By David Burrick, Chief Strategy Officer There has been a lot of discussion about the decline in viewership of traditional linear television over the past few years — and for good reason. Last year, all four major broadcast networks saw annual ratings declines, while most cable networks saw even bigger annual declines in viewership. This is no surprise, as viewers have been switching their viewing habits to streaming and other options over the past decade plus. Despite all the doomsday predictions about linear television, it still has a massive reach in[...]

Bus shelters in Philadelphia With a thriving business district, top universities and medical facilities, high profile sports teams, and a rich culture, Philadelphia is one of the most powerful advertising markets in the country. Here are just a few of the reasons why Philly is a great place for brands to reach their target audiences: History & Culture Philly is a big city with a small town feel. From storied landmarks like Independence Hall to the renowned restaurants of Passyunk to the shops of Rittenhouse Row, Philadelphia offers a diverse array of cultural experiences, both historical and modern. That’s why over[...]

By Chris Grosso, CEO DraftKings sponsorship at Wrigley Field As we come out of the pandemic, digitally native brands should recognize that the next front in the battle for customer acquisition is in real life. With Americans returning to bars and restaurants, vacationing like never before, and even (perhaps grudgingly) returning to the office, digital brands need to be out in front of their audiences — and those audiences are out and about. Digitally native brands are finding that having a presence in physical space is increasingly crucial to their long-term strategy for three reasons: Consumers are ready to engage with the real world. After two years[...]

El train wrap in Chicago Chicago, the third largest city in the U.S., is beginning to look more like its pre-pandemic self. Retail foot traffic across the city has returned to 100% of 2019 visitation numbers, with some neighborhoods surpassing 2019 levels. The United Center is open at full capacity for concert tours and the Chicago Bulls 2022 season, welcoming up to 23,500 people per event! And as of November, visits to workplaces in Chicago reached nearly 70% of pre-Covid baseline numbers. With all of that activity, domestic travel to Chicago has reached 110% of 2019 levels. As more people flock[...]

MARTA rail car with a full wrap We are so thrilled for the Metropolitan Atlanta Rapid Transit Authority (MARTA) to join the Intersection media network and create new opportunities for brands to tap into Atlanta’s thriving culture and growing audience. Our suite of static and digital media products will span across hundreds of buses, paratransit vehicles, bus and rail stations, and a number of EV charging stations in one of the country’s fastest growing cities. Home to some of the country’s top sports teams, world-renowned dining, and a job market that’s attracting young professionals and Fortune 500 companies alike, Atlanta has quickly[...]