Entries Now Open for the 2027 ADWEEK Marketing Vanguard Awards
Entries are now open for the 2027 ADWEEK Marketing Vanguard Awards, presented by Brand Finance. The best CMOs exceed not only their board’s expectations, but their customers’. Weaving brand building […]
9 Marketing Moves to Know This Week: McDonald’s, Netflix, and More
A roundup of this week's biggest marketing leadership moves
9 Marketing Moves to Know This Week: McDonald’s, Netflix, and More
A roundup of this week's biggest marketing leadership moves
Amazon is Letting Customers Text Its Shopping Assistant
Amazon is giving customers the ability to text its AI shopping assistant, and serving up ads along the way.
Amazon is Letting Customers Text Its Shopping Assistant
Amazon is giving customers the ability to text its AI shopping assistant, and serving up ads along the way.
Employers to be forced to put salaries on job ads, Andy Burnham announces
Workers’ rights campaigners say measure will help young people and women in particular achieve more equal pay UK politics live – latest updates Employers will be forced to publish salaries on job adverts, Andy Burnham has announced, in an effort to empower both employees and jobseekers. The prime minister said his government would bring in a legal requirement for companies to say what they pay when listing new jobs, which campaigners say will help young people and women in particular achieve more equal pay.
M&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’
James Norton and Lucy Punch star as a youthful Mr and Mrs Claus in lively ad about shared moments as well as shopping For years the “Christmas advert moment” has belonged to one brand. John Lewis’s syrupy commercials featuring piano ballads and tearjerker storylines have given the 160-year-old department store a cultural head start in the dash for festive profits. This year, however, there’s one high-street rival with a sackful of tricks to make up the ground. Marks & Spencer has brought out the big guns – in the form of a topless Santa, played by the small-screen heart-throb James[...]
Ads of the Week: 11 Campaigns That Caught Our Eye, From Calvin Klein to Dunkin’
Levi’s, Dunkin’, e.l.f., Calvin Klein, and more are behind the week’s most notable ads.
Political Campaigns Spent a Near-Record $331 Per Voter, But Waste Forces Rethink
The GOP's spending advantage didn't translate into votes. That could lead to a strategic rethink.
Episode 119 – Ellis Verdi
Visuals: https://getbehindthebillboard.com/episode-119-ellis-verdi Episode #119 features Ellis Verdi, Co-Founder and President of legendary New York agency DeVito / Verdi. Ellis is a born and bred New Yorker, who prides himself on a ‘No Bullshit’ attitude to work, which we realised is the perfect mindset for OOH. No time for waffle - get to the point! Ellis’s started his own agency as a one-man operation out of his living room in 1989, after previously working client-side at PepsiCo. In 1993, he partnered with creative director Sal DeVito to officially form DeVito/Verdi, which grew into the renowned New York institution it is today.[...]
