Atlanta Sports Teams Tap Into Culture to Keep Fans Engaged
Atlanta sports have deep roots in history, culture, and music, creating connection beyond the game.
HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud
Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a 9-year-old who used his father’s already-logged-in Google business account to spend $118,000 on YouTube ads promoting his Minecraft and Roblox channel. His dad, a media buyer who got into hot water at work over […] The post HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud appeared first on AdExchanger.
Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different
The gaming channel is having a bit of an identity crisis. On one hand, gaming ad platforms are delivering the targeting and measurement capabilities advertisers expect from other digital channels. That way, gaming can position itself as part of agencies’ omnichannel strategies, rather than being treated as its own scary bucket of stereotypical “gamers.” But […] The post Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different appeared first on AdExchanger.
Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5 GalleryWeek in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5
Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5
In this week's Week in Review: the UK's House of Lords proposed a ban on gambling ads, a filing in the NYT's lawsuit against OpenAI says execs at the tech company knew of the damage their tools would do to publishers, and Channel 4 Sales seals deal to represent Channel 5 advertising. Top Stories UK Read More
Why Brands Should Embrace ‘Constellation Thinking’ in Finding Their Purpose
Michael Ventura speaks on a different approach to finding your purpose.
iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise
Be open, adapt, and don’t fear AI, said the hosts of Things They Don’t Want You to Know
Beyond Hollywood: Atlanta’s New Entertainment Economy
Local media leaders explore how Atlanta is evolving from a production destination into a sustainable creative powerhouse.
Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint
Plus, why consumer confidence matters as much as consumer inspiration.
Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions tied to publisher revenue, valuing Dianomi at somewhere between 19 million pounds and 27 million pounds (roughly $25 million to […] The post Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi appeared first on AdExchanger.
Disney Continues Leadership Shifts With Streaming Shakeup
Disney names Adam Smith new DTC boss.
