Every small business owner wants to know exactly how their online presence impacts customer engagement and marketing returns. Learning to navigate website analytics can help you pinpoint what matters most... The post How to Read Analytics to Boost Website ROI appeared first on PGN Agency.

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. The post NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage appeared first on AdExchanger.

NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.

One of the questions asked at this year’s New Video Frontiers was whether European broadcasters are rising to the challenges posed by the growth of streaming and the continued shift of ad spend towards the tech giants. In her role as Director of TV at egta, Anne-Laure Dreyfus has a view of all the innovation Read More

Michael Houston will take on an advisory role after more than two decades with the holding company.

U.S. brands have a unique opportunity, but many are wasting it.

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative. The post Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization appeared first on AdExchanger.

On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of national football. Developed by Africa Creative for the biggest AMBEV brand in Brazil, the new short film starts from a scenario of skepticism regarding the "hexa" to reinforce that, historically, it was precisely in the most improbable moments that Brazil defied the odds and won its five World Cup titles. A historic partner of the Brazilian National Team and a constant presence in the country's football culture[...]

Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.

Amazon is expanding its creative tools for advertisers.