Why Brand Entertainment Goes Unwatched and What to Do About It
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Meta Is Selling Ad Slots, TV-Style
Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook and Instagram, such as during the Grammys or opening weekend of the new NBA season. The price and […] The post Meta Is Selling Ad Slots, TV-Style appeared first on AdExchanger.
IPA Bellwether Sees Growth Across All Marketing Categories in Q3
As the UK advertising industry awaits the government's autumn budget, the latest IPA Bellwether Report suggests economic optimism is returning to the sector, following a rocky few quarters for marketing growth. Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category whose marketing budgets were revised Read More
Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op
Land O'Lakes CMO Heather Malenshek spoke at ADWEEK's Brandweek event in September
Fox Expands Agentic Push With Eyes Set On TV Upfront Future
Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.
As the NBA Season Begins, Michelob Ultra Cheers On Knicks Championship
Michelob Ultra's multi-channel NBA campaign will run across New York's five boroughs.
Political OOH: The Hard Part Is Not the Rate
that is the category in one paragraph, and everything useful about political out-of-home follows from it... The post Political OOH: The Hard Part Is Not the Rate first appeared on OOH TODAY.
National Scale, Local Message
How wide-reaching retail poster networks create customizable national OOH campaigns The post National Scale, Local Message first appeared on OOH TODAY.
The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN. The post Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV appeared first on AdExchanger.
