3 Ways Starbucks Is Reclaiming Its Brand Magic
The cafe chain's brand chief Tressie Lieberman on rebuilding Starbucks through fandom, consistency, and participation.
AI Agents Get a Reality Check: AT&T and Crocs Want Automation but Still Need Humans in the Loop
At Dreamforce, brands dish on unrealistic agentic AI goals—and why the future of AI agents still needs plenty of humans.
New York Times Marks 175 Years With a Print Love Letter to Advertising
To commemorate its 175th anniversary on Friday, The New York Times took the opportunity to thank the people who really make its reporting possible: the advertisers. Starting Sept. 18, New […]
The Trade Desk’s Bumpy Ride Down
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place. The post The Trade Desk’s Bumpy Ride Down appeared first on AdExchanger.
Ads of the Week: 11 Campaigns That Caught Our Eye, From Goodwipes to Zoom
Samsung, Zoom, Verizon, Goodwipes, and more are behind the week’s most notable ads.
Retail Roundup: Google’s New AI Tools, and Kroger Grows Ad Revenue
Plus, Lowe’s CMO gets new remit, and Sam’s Club wants to predict what people will buy next.
OOH Moves Today – 36 Moves This Week!
OMD, Daktronics, adidas, Lime Media, CUMULUS MEDIA, Valpal, Hologram Media Network, billups, Stagwell, Havas Market UK, Perion, Clear Channel Outdoor, PJX Media, Orange Barrel Media, OUTFRONT, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 36 Moves This Week! first appeared on OOH TODAY.
9/11 Day’s UNIITE Campaign Mobilizes a New Generation Through Donated OOH Media
The campaign demonstrates the OOH industry's collective ability to turn media inventory into a force for social good, amplifying a message of ... The post 9/11 Day’s UNIITE Campaign Mobilizes a New Generation Through Donated OOH Media first appeared on OOH TODAY.
The Best Billboard I Saw Today
Voodoo Ranger Takes “Big Beer” Literally The post The Best Billboard I Saw Today first appeared on OOH TODAY.
CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying. As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation. Conversations with […] The post CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control appeared first on AdExchanger.
