Featuring Dogs Trust, Goodwipes, Tiffany & Co., and more

OMG, Silverflow OOH, Wilkins Media, Talon, JCDecaux, Orange Barrel Media, Publicis Groupe, Cartology, Bauer Media Outdoor UK, and more. Be the first to congratulate these OOH movers! The post OOH Moves Today — 26 Moves This Week! first appeared on OOH TODAY.

The partnership includes six new billboard structures at Allegheny County Airport. The post Steel City Billboards Lands 20-Year Partnership with Allegheny County Airport Authority first appeared on OOH TODAY.

Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions. The post Swivel Wants To Create Agentic Infrastructure For CTV appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: For Puck’s Sake appeared first on AdExchanger.

WPP CEO Cindy Rose recently criticized the rise of “CEO handshake” account wins. Plus: Magnite reported a 14% year-over-year revenue increase to $204.2 million in Q3. The post Agencies Are Not Pitch Perfect; Magnite (And Everyone Else) Bets On Agentic appeared first on AdExchanger.

Holland & Barrett Makes Body Parts Speak The post The Best Billboard I Saw Today first appeared on OOH TODAY.

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech company earned just shy of $2.2 billion in Q3 this year, per the company’s earnings report after-hours on Wednesday. Of that, $1.44 billion fell straight to net income (which is to say, profit). That is […] The post AppLovin Is Back To Smashing Earnings, But Investors Are Slow To Buy appeared first on AdExchanger.

Fox News was the most-watched cable network in total viewers during primetime, while CNN was No.1 in the demo.

2026 political advertising was a disgrace.