The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands
Bad strategies often arrive disguised as good marketing: agility, consumer centricity, creativity, or financial discipline.
Fully Loaded: The Brand Strategy Behind Crocs’ Cultural Takeover
Chief brand officer Terence Reilly on mastering the cultural playbook for lasting relevance.
State Lawsuit to Block Paramount Skydance Merger Could Offer Reprieve to CNN
Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.
Book Publishers Sue Google Over AI Training, Escalating a Legal Standoff
Hachette, Cengage, and Elsevier allege that Gemini was built on pirated books, an allegation that comes as web publishers weigh abandoning Google Search altogether.
Gap Turns to Hailey Bieber to Relive Its ’90s Denim Heyday
Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.
Shinola Puts Succession’s Nicholas Braun Behind the Camera for a Meditation on Time
Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.
Meet the People Cracks the Southern Market With LOOMIS Acquisition
Indie holdco bets on Dallas-based creative and media agency's 'underdog' culture to break into the region
Success Story: How Retrolens Turned a Life Changing Moment into a Thriving eCommerce Brand
When life takes an unexpected turn, it often changes the way we see the world. For the founder of Retrolens, a brain tumor diagnosis became the catalyst for building a business focused on helping people become more present and preserve life’s most meaningful moments. Today, Retrolens has built a loyal customer base by offering a […] The post Success Story: How Retrolens Turned a Life Changing Moment into a Thriving eCommerce Brand appeared first on .
How OOH Advertising Builds Brand Awareness Through Community Engagement
Today’s consumers expect brands to be present where people live, work, commute, and celebrate, not just online. While digital marketing continues to dominate media budgets, Out-of-Home (OOH) advertising continues as one of the most effective channels for creating authentic, community-driven brand experiences. Different from digital ads that compete for attention in crowded feeds, OOH […] The post How OOH Advertising Builds Brand Awareness Through Community Engagement appeared first on The Perfect Media Group.
Week in Charts: Matt Brittin on Sky’s ITV Acquisition, Clients Say Billing Models Undervalue Agency Work, and European Digital Ad Market Remains “Top-Heavy” GalleryWeek in Charts: Matt Brittin on Sky’s ITV Acquisition, Clients Say Billing Models Undervalue Agency Work, and European Digital Ad Market Remains “Top-Heavy”
Week in Charts: Matt Brittin on Sky’s ITV Acquisition, Clients Say Billing Models Undervalue Agency Work, and European Digital Ad Market Remains “Top-Heavy”
In this week's Week in Charts, Matt Brittin on Sky's ITV acquisition, clients say billing models undervalue agency work, and European digital ad market remains "top-heavy". To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of Read More
