Hunter and prey, sharing a toast / La deuxième tournée ?

THE ORIGINAL? Coffee Inn « Forest fairytale »  – 2011 Click on the image to enlarge Source : Adsoftheworld Agency : Young & Rubicam, Vilnius (Lituania) LESS ORIGINAL Martens BeLite Beer – 2026 Click on the image to enlarge Source : Adsoftheworld Agency : Lewis (USA)

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Buyers Are Moving Towards Dedicated OEM Strategies

The buy-side now largely understands the unique strengths which smart TV OEMs bring to the market says Ryan Afshar, VP of Publishers & Platforms, International at LG Ad Solutions. And over the next year or so, Afshar expects we'll start to see buyers building dedicated OEM media strategies, in the same way that they already Read More

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Advertisers Need the Flexibility Viewers Have in CTV

Audiences are continuing to migrate from linear TV to connected TV, but are advertisers following suit, and what is holding back investment in CTV? Laura Gonzalez, Director, Ad Sales, Europe at Whale TV, argues that fragmentation and measurement remain major hurdles for advertisers, and that CTV needs to be easier to plan, buy and measure Read More

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As Brands’ Data Strategies Become More Sophisticated, Holdco Structures May Need to Adapt

One of the big changes we're seeing in the media world at the moment is the increased use and sophistication of advertisers' first-party CRM data says Stuart Keith, VP Global Ad Strategy & Partnerships at Rakuten TV Enterprise. More and more brands are using this data to connect impressions to outcomes and building closed-loop attribution Read More

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Democrats Learned to Win the Social Feed After 2024’s Digital Drubbing

Abdul El-Sayed, James Talarico, and Zohran Mamdani built followings on character as much as policy.

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