Morgan & Morgan, Blue Moon, BAND-AID, Publix, and more

Morgan & Morgan has launched new installments of its national campaigns 'You Wouldn't' and 'Power Move.' The 'You Wouldn't' spot features a humorous scenario where a mechanic performs brain surgery, emphasizing the importance of choosing the right professional for serious tasks, akin to selecting th...

High-impact campaign blankets ... the iconic Westfield World Trade Center Oculus, turning Lower Manhattan's busiest transit corridor into The post SPARK and Visit Lauderdale Bring Florida’s Emerald Shores to NYC first appeared on OOH TODAY.

The campaign is now live ahead of National Cancer Survivors Day on June 7, rolling out across TV, streaming, social, audio, print, OOH The post “This Is What We Do” —Reframing Cancer Survivorship first appeared on OOH TODAY.

Philly, Meet Your Guilty Pleasure The post The Best Billboard I Saw Today first appeared on OOH TODAY.

...NYC, Dallas, Los Angeles, Denver —Local Media Sales Exec, Miami —Ad Sales AE The post 11 OOH Employment Opportunities   —OOH Classifieds Today first appeared on OOH TODAY.

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. The post Better Attribution Makes Live Sports A Performance Play appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Hungry Hungry Hippos appeared first on AdExchanger.

Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its minimum investment requirement from $50,000 to $10,000 to “lower the barrier to entry and make testing dollars work,” per an […] The post Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics appeared first on AdExchanger.

Fox News had total viewer gains in primetime, and CNN saw demo gains during total day.