The Big Takeaways from the ASA’s First Rulings on Junk Food Ads
At the start of this year, new laws came into force in the UK setting restrictions on ads from 'less healthy food and drink' (LHF) products, as part of an anti-obesity push from successive UK governments. Under these new rules, brands aren't allowed to run ads for LHF products online at any time, and can Read More
How to Market to People Who Aren’t Ready to Buy Yet
Learn Supritha Shetty's 3-step billboard testing system to inform how your next billboard test should run. The post How to Market to People Who Aren’t Ready to Buy Yet appeared first on Blip Billboards.
Semafor Is Betting Big on ‘Anti-Scale’ Video
The publisher, which has five new shows in development, has hired Fortune's Adam Banicki to create video programming for its C-suite audience.
OOH Best Creative Last Week Today
From Pokémon to Pepsi, Oura to Uber--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Top Brands Discuss OOH Media’s Digitization, Innovation and Growth
Dentsu, Google, Heineken, HSBC, Kimberly-Clark, LinkedIn, Marriott International, Mastercard, NYSE, Tourneau | Bucherer, Spark Foundry, VISA, WPP Media, and Zoom The post Top Brands Discuss OOH Media’s Digitization, Innovation and Growth first appeared on OOH TODAY.
How to Launch a Website for Service Businesses Easily
Launching a new website can seem overwhelming when your business depends on attracting clients in competitive fields like healthcare or home services. Every decision, from setting clear goals to selecting... The post How to Launch a Website for Service Businesses Easily appeared first on PGN Agency.
Q2 2026 Was The Quarter AI Media Started To Scale
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like media companies. Now, the conversation has already changed. It wasn’t simply that OpenAI introduced ads in ChatGPT and advertisers started […] The post Q2 2026 Was The Quarter AI Media Started To Scale appeared first on AdExchanger.
Meta’s Slop Problem; What’s A Media Buyer To Do?
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not all passing the sniff test, either. Meta is drawing the ire of advertisers for pushing AI tools despite their clear […] The post Meta’s Slop Problem; What’s A Media Buyer To Do? appeared first on AdExchanger.
Save with billboards: Measure billboard campaign success without a big marketing budget
Billboard advertising doesn't need a huge budget to prove its worth. Discover 5 low-cost ways SMEs can measure real campaign success without breaking the bank The post Save with billboards: Measure billboard campaign success without a big marketing budget first appeared on Billboard Media.
Costa Rica Hosts Global OOH Summit
Costa Rica to bring together global leaders to examine the future of outdoor visual communication in cities The post Costa Rica Hosts Global OOH Summit first appeared on OOH TODAY.
