Comic: “Everybody Say: ‘Prog IO!’”
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “Everybody Say: ‘Prog IO!'” appeared first on AdExchanger.
Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing appeared first on AdExchanger.
One Simple Check Could Save A Child’s Life
OAAA, the Ad Council, and NHTSA are using OOH to amplify the “Stop. Look. Lock.” message, reminding parents and caregivers to check ... The post One Simple Check Could Save A Child’s Life first appeared on OOH TODAY.
Rebecca Sharon Named Partner and Managing Director at Obsessed Media
Obsessed Media has named Rebecca Sharon Partner and Managing Director, strengthening its leadership team as the company enters its next phase of growth. As a partner in the business, Sharon will work alongside founders Barry Dan, CEO and Danny Weisman, Chief Media Officer to help scale Obsessed Media while protecting the foundation of its model: giving clients direct access to senior, unbiased strategic advisers. Her role will be to build the systems and structure that allow the agency to grow without adding layers between clients and experienced counsel—or compromising the independence that keeps its recommendations focused on what will work[...]
How Every Man Jack Is Trying to Redefine Modern Masculinity
The brand’s head of marketing laid out a new approach to finding its audience.
ADWEEK’s Brandweek Moves to Texas in 2027
Our flagship conference is headed to Dallas and will partner with Texas A&M University on a new initiative.
Ben Cohen Calls on the Marketing Community to Free Ben & Jerry’s
Founder set a brief at Brandweek, challenging attendees to help the ice cream brand break free from Magnum.
Zoom and Colin Jost Make the Case for B2B Comedy
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.
How Mike’s Hot Honey Found Sweet Success, Unlocking a Spicy New Category
Mike's Hot Honey has used word of mouth and creative campaigns to become a cultural force.
MFE’s Consolidation Strategy Delivers Profits, but Revenue Lags Behind
Pier Silvio Berlusconi, CEO and chairman of MFE-MediaForEurope European broadcasting group MFE-MediaForEurope has been one of the continent's loudest proponents of TV consolidation over the last decade. In the face of the existential threat posed by the Silicon Valley giants, MFE argues that banding together to boost scale and pool resources is European Read More
