How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” Its Own Specialty?
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” Its Own Specialty? appeared first on AdExchanger.
Dolly Takes Over Digital: CCO Celebrates a Legend
Clear Channel Outdoor’s nationwide “Forever in Every Color” campaign honors Dolly Parton’s enduring music, philanthropy and cultural legacy through vibrant digital billboards across the country. The post Dolly Takes Over Digital: CCO Celebrates a Legend first appeared on OOH TODAY.
The global crackdown on social media harms is officially moving past the U.S. border.
Following Meta’s historic $18 billion multi-state settlement in America over teen safety, the rest of the world is escalating its own battle against tech giants. Here is how the global stage is shifting: Australia’s Hard Ban: Australia has taken the world’s most aggressive stance, passing a law that completely bans children under 16 from using […] Source
#rewind
Source
Why Is There So Much Hate Nowadays? (Dark Propaganda)
Want to know more about modern propaganda get a copy of my book : THE ENLISTMENT ENGINE: How Propaganda Stopped Asking You to Believe — and Started Asking You to Help Source
Don’t Let Retail Media Tell You It’s Brand Building
What retail media can—and cannot—do for advertisers.
Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms
When consumers have endless content choices, look to brand salience matters to get attention.
Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
