AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees
Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […] The post AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees appeared first on AdExchanger.
Upcoming AdExchanger Events & Awards
November 2026 Top Women Leadership ForumNovember 4, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Top Women in Media & Ad TechNovember 5, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Join us in 2027 Convergent TV World March 30-31, 2027 | Times Center, NYC Register Today>> AdExchanger Connect May 18-19, […] The post Upcoming AdExchanger Events & Awards appeared first on AdExchanger.
Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive modeling audiences and segments for churn prevention or waning brand loyalty, as well as options for targeting shoppers who may be in market for a higher-end item with a longer […] The post Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers appeared first on AdExchanger.
A Bigger Role For Retail Media Comes With A Higher Bar For Measurement
Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, connect media exposure to transactions and prove conversion. Retail media is exceptionally effective at capturing existing demand as a lower-funnel performance channel. Now, the category is […] The post A Bigger Role For Retail Media Comes With A Higher Bar For Measurement appeared first on AdExchanger.
How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal appeared first on AdExchanger.
How Coleman Turned a Fake AI Product Into a Marketing Win
The outdoor brand created a social and ecommerce campaign around a lazy river.
How Jake From State Farm Became Advertising’s Most Famous Neighbor
State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.
Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
Oscar Health Is Rebranding to Make Health Insurance Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
