IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform priced its shares at $23 a pop – just above its revised $20 to $22 range – and raised roughly $437 million. […] The post IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window appeared first on AdExchanger.

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Blue Moon’s Father-Son Talk Spotlights Humorous Orange Heritage

Blue Moon's latest campaign centers around a whimsical take on its unique ingredient: a hint of Valencia orange peel. In collaboration with comedian Colin Jost and his production company No Notes, Blue Moon revives its talking orange characters in a new advertisement titled 'Father-Son Talk.' The ca...

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Ally Turns Worried Worker Into Successful Shopper

I’m intrigued by how members of Gen Z see their future, socially, economically, and politically, and how this new campaign from Ally (and their agency, Anomaly LA) portrays their thinking and concerns, while also making room for the ambitions and desires of a young working person today. Americans across all age groups are increasingly concerned […] The post Ally Turns Worried Worker Into Successful Shopper appeared first on Adpulp.

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Why LinkedIn Is All In on Video

Davang Shah, VP Marketing at LinkedIn Video’s role in B2B marketing has historically been fairly limited by the fact that target audiences for B2B campaigns tend to be very niche. You’re not just looking for people with certain interests or who fit into broad demographics. You’re after a narrow range of individuals working Read More

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Newsrooms Must Look Beyond Efficiencies and Risk Management in AI and Creator Strategies, Finds Global Publisher Survey

As publishers grapple with external threats from AI search tools affecting their traffic, AI is also facing internal hurdles in newsrooms, according to a new report from FT Strategies and The World Association of News Publishers (WAN-IFRA), as skills gaps hold back adoption of the technology across global newsrooms. But publishers are also embracing opportunities Read More

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Apple pushes Safari by roasting Google Chrome

Is privacy the new frontier? For most people, Apple’s Safari browser is irrelevant in the face of Google Chrome, which supplies instant AI feedback as well as linking you seamlessly to its other products like Gmail, Googledocs etc. Basically, Google pulls you into its online ecosystem in the same way Apple sucks you into its … The post Apple pushes Safari by roasting Google Chrome first appeared on More About Advertising.

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Take9 Launches ‘Count Before You Click’ Campaign Featuring Sesame Street’s Count von Count

Take9 announces the “Count Before You Click” campaign, featuring Sesame Street’s Count von Count (“The Count”), for a series of public service messages. Launched in 2024 by craigslist founder Craig Newmark and in collaboration with Aspen Digital, Take9’s mission is to create a safer world by helping everyday individuals protect themselves from online frauds and scams. Created and developed by Bully Pulpit International, the campaign empowers people to count to nine and take a pause before clicking, downloading, or sharing anything online. Through a series of videos, The Count, a beloved character and counting maven, showcases the power of counting to[...]

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Andrew Lustigman Authors Chambers Article “USA – Nationwide: An Advertising: Transactional & Regulatory Overview”

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, authored an article for Chambers and Partners entitled “USA - Nationwide: An Advertising: Transactional & Regulatory Overview.” In the article, Andy discusses how advertising regulation and enforcement in the United States are evolving under the current federal administration and why advertisers still face significant compliance risks despite changes at the federal level.

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