The Largest Shopping Mall Operator Has Its Own Retail Media Network
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network. Simon isn’t a total newcomer to advertising, said CRO Jared Blechman, who joined the company this year […] The post The Largest Shopping Mall Operator Has Its Own Retail Media Network appeared first on AdExchanger.
This Professional Social Network Just Launched A Newsletter Platform – And Yes, There’s An Ad Network
It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share industry content on any public-facing platforms. Without this inside information employees are missing out on insights and lessons about their industries and careers. […] The post This Professional Social Network Just Launched A Newsletter Platform – And Yes, There’s An Ad Network appeared first on AdExchanger.
IPTV Transition Could Boost PSBs — And UK Production by Extension
It's no secret that public sector broadcasters' (PSB) business models are under pressure. A new report from media analyst Oliver & Ohlbaum (O&O) lays bare some of the figures: PSB linear ad revenues fell by 13 percent to £2.2 billion in 2025, while the BBC's licence fee income is £1.2 billion lower than at the Read More
US Open Shows How Brand Partnerships Are Serving a Better Fan Experience
US Open partners American Express, Chase, and more step up their game for fans.
Ryan Wilson On Why Many Brands Still Don’t Know How to Appeal to Black Consumers
"Manufacturing authenticity" will never capture the community's $2.1 trillion in spending power
Week of Aug 17 Cable News Ratings: Slower News Period Affects Networks
Fox News remained No. 1 in both dayparts.
Zocdoc and Gemini Are Making It Easier to Find Healthcare Providers in Answer Engines
The two companies announced a partnership that allows Gemini users to find Zocdoc providers inside their chats.
Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.
Chief brand officer Tressie Lieberman on mining the archives to create a global cultural moment.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update centers on agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms. Top […] The post The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform appeared first on AdExchanger.
Why Vietnam Airport Advertising Matters for Brands Entering Vietnam
Vietnam has become one of Southeast Asia’s fastest-growing markets for tourism, international business, manufacturing, and foreign investment. In 2025, Vietnam welcomed nearly 21.2 million international visitors, with more than 17.8 million arriving by air. This makes airports an important gateway for brands looking to reach travellers as they enter, leave and travel through Vietnam. […] The post Why Vietnam Airport Advertising Matters for Brands Entering Vietnam appeared first on The Perfect Media Group.
