Streaming’s Declining CPMs are Putting Content Investment Under Pressure
“It’s no secret that we’ve seen declining CPMs for streaming inventory,” says Greg Bel, VP of Global Revenue & Partnerships at Publica by IAS. But streaming content is very expensive to produce, so it’s very important that CTV publishers are able to get a good return in terms of ad revenue, or else they won’t Read More
“Big Tech is Everywhere, and Everywhere is Nowhere”
European broadcasters absolutely can compete with the tech giants says Dirk von Borstel, Managing Director at Virtual Minds, but it’s important they choose the right battleground. If they try to compete on Silicon Valley’s home turf — for example in terms of money, unique users, or the way media is measured — they’ll be fighting Read More
This K-Beauty Brand Is Collapsing The Marketing Funnel To Grow Its US Customer Base
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. America is already the No. 1 foreign importer of South Korean cosmetics. And the K-beauty boom is just beginning. While K-beauty is expected to generate over 7% revenue […] The post This K-Beauty Brand Is Collapsing The Marketing Funnel To Grow Its US Customer Base appeared first on AdExchanger.
The Open Web Is Shifting From An Audience Economy To A Context Economy
The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know what this next stage of open web ad tech will look like. At my daughter’s recent dance studio gala, a […] The post The Open Web Is Shifting From An Audience Economy To A Context Economy appeared first on AdExchanger.
Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK)
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images. The post Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK) appeared first on AdExchanger.
DPAA and AdQuick Launch OUTCOMES
communicate and demonstrate the power of OOH and DOOH media to deliver real measurable outcomes The post DPAA and AdQuick Launch OUTCOMES first appeared on OOH TODAY.
12 OOH Opportunities—OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 12 OOH Opportunities—OOH Classifieds Today first appeared on OOH TODAY.
When Streaming TV Integrations Don’t Feel Like Ads
How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms
Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategy
The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.
Take 5 Oil Change’s First CMO Doug Zarkin Departs After One Year
The marketer confirmed his exit on LinkedIn.
