From Muppets to Miracles: How Fox Sports Is Hyping the World Cup
Fox Sports is leaving no stone unturned as it hypes up its coverage ahead of the World Cup.
EXCLUSIVE: Criteo Cuts ChatGPT Ad Minimums, Offers Incentives to Woo Retailer Brands
The ad tech firm has lowered campaign minimums from $50,000 to $10,000 and is providing media-match deals as competition for ChatGPT ad dollars intensifies.
Discount Tire Hires Arnold, Declaring the Category Should Finally Be Funny
Agency will develop a new creative platform that leans into humor for the car maintenance retailer
Providing more transparency for your Performance Max campaigns
Learn about new updates in Website URL, landing page, and search term reporting.
Unlock deeper engagement with Rewarded Portals
Discover Rewarded Portals, an in‑game ad format that combines opt‑in engagement, immersive storytelling, and proven brand lift.
New import center and other product news for May 2026
Learn about product updates for May, including new import center, automated bidding updates, and custom columns.
How to steer your brand in AI-powered search
Learn how to use conversion signals, feed quality, and measurement to shape how your brand shows up, performs, and drives results.
All in on AI Series: Agentic Commerce
AI agents are changing how consumers discover and buy. Here’s what brands need to win in the new ‘shortlist economy.’
OOH Hits New High as Revenue Reaches $2.12 Billion
record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH's growth streak to 20 The post OOH Hits New High as Revenue Reaches $2.12 Billion first appeared on OOH TODAY.
How to Measure What Marketing Is Actually Doing When You Can’t Tie It Directly to a Close
The first question is the one that was always coming: what did any of this do for revenue? The post How to Measure What Marketing Is Actually Doing When You Can’t Tie It Directly to a Close first appeared on OOH TODAY.
