Viva La Workflow: Optable’s Vlad Stesin On What’s Actually Changed In Agentic Advertising

A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing real work rather than chasing the buzzword. Stesin breaks down why workflow automation is the unglamorous but essential starting point […] The post Viva La Workflow: Optable’s Vlad Stesin On What’s Actually Changed In Agentic Advertising appeared first on AdExchanger.

By |July 10th, 2026|Categories: News|Comments Off on Viva La Workflow: Optable’s Vlad Stesin On What’s Actually Changed In Agentic Advertising

The New CEO Of IAS Is Taking Over At A Very Murky Time For Media Quality

What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads? That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science, will have to grapple with as she takes over from Lisa Utzschneider, who, it was announced earlier this week, is […] The post The New CEO Of IAS Is Taking Over At A Very Murky Time For Media Quality appeared first on AdExchanger.

By |July 10th, 2026|Categories: News|Comments Off on The New CEO Of IAS Is Taking Over At A Very Murky Time For Media Quality

The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency

Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a competitive review. […]

By |July 10th, 2026|Categories: News|Comments Off on The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency

EXCLUSIVE: Zenith Retains Reckitt’s $400M US Media Business Following WPP’s Europe Win

The Publicis Media agency held onto the CPG giant in the US after WPP picked up the European business last fall.

By |July 10th, 2026|Categories: News|Comments Off on EXCLUSIVE: Zenith Retains Reckitt’s $400M US Media Business Following WPP’s Europe Win

5 Things That Hit This Week: Criteo Faces a Takeover Bid While Pacvue and The Trade Desk Win New Deals

Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.

By |July 10th, 2026|Categories: News|Comments Off on 5 Things That Hit This Week: Criteo Faces a Takeover Bid While Pacvue and The Trade Desk Win New Deals
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