When It Pays for an Agency to Break the Rules
This post was created in partnership with Elite Media In an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else goes […]
Contextual Intelligence Is Reshaping How Campaigns Target Audiences
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Advertising HQ […]
When Everyone Has the Same Technology, What Sets Brands Apart?
This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects […]
Shining a Light on Creative Billboard Advertising
There’s a lighthouse on the PA Turnpike. Well… sort of. Just outside the eastbound Bedford exit, a new Penneco Outdoor Advertising billboard for longtime customer Resort Realty is turning heads—and it’s easy to see why. The billboard features a lighthouse that actually extends above the billboard itself, creating a dimensional element that stands out against […] The post Shining a Light on Creative Billboard Advertising appeared first on Penneco Outdoor Advertising.
Polymarket Taps Kathryn Bigelow to Court a Wider Audience in Midterm Ad Blitz
Prediction market Polymarket's first U.S. political campaign tackles voter concerns as scrutiny of the industry grows.
Stagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
The joint venture aims to streamline AI-powered marketing workflows.
When the Clocks Fall Back, the Drive Home Goes Dark
30% → 69%...that's the share of evening-commute OOH exposures (4 to 7 PM) that happened after sunset in the week before day The post When the Clocks Fall Back, the Drive Home Goes Dark first appeared on OOH TODAY.
Small, Relevant and Read— Imagine That!
...A publication that occasionally provokes a thoughtful disagreement may be doing more for its industry than one that simply tells everyone what they want to hear... The post Small, Relevant and Read— Imagine That! first appeared on OOH TODAY.
LED Truck, Digital Mobile Billboard, Billboard Truck: Yes, They’re the Same Thing (Mostly)
Ask five media buyers what to call a truck with a giant LED screen on the side, and there's a decent chance you'll get five The post LED Truck, Digital Mobile Billboard, Billboard Truck: Yes, They’re the Same Thing (Mostly) first appeared on OOH TODAY.
Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid into Prebid rather than Prebid bidding into ad servers, which is how Prebid auctions currently work. Prebid previewed this new […] The post Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM appeared first on AdExchanger.
