Kim Gravel Wants to Make Live Selling the New Appointment TV
The QVC host and entrepreneur is launching her own platform.
How to Build a Mobile Billboard Media Plan That Balances Reach, Retargeting, and Brand Safety
Image source: AI Image powered by Gemini A mobile billboard truck can log three hundred miles in a week and still deliver almost nothing of value. Miles are not media. When the audience, schedule, creative, and measurement approach are misaligned, those miles generate exposure numbers and little else. The document that prevents this is the […] The post How to Build a Mobile Billboard Media Plan That Balances Reach, Retargeting, and Brand Safety appeared first on .
Pay-TV Subscriptions Are on the Rise in Germany Finds VAUNET Report
Cord-cutting has long been the prevailing narrative across the TV landscape, but certain European markets appear to be less affected by the trend than the US. In Germany, pay-TV subscriptions are actually on the rise, according to a new report from German trade body VAUNET, even as pay-TV revenues continue to decline. The report, 'Pay-TV Read More
From Cannes to DMEXCO: Why Total TV Needs a New Operating Model
CTV was once again a big talking point at this year’s Cannes Lions festival. And with ad budgets growing, there was plenty of chatter about the need for convergence between traditional linear broadcaster advertising and CTV. You’ll often hear it said on panels that audiences don’t really distinguish between delivery methods — it’s all just Read More
The Monoculture Is Dead. It’s Time for the Rise of Niche
Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once.
New FTC Rule Guidance Program Offers Businesses Answers—and Risks
The Federal Trade Commission’s Bureau of Consumer Protection (BCP) has announced a new program that gives businesses and industry groups a new way to seek guidance about ambiguities in FTC rules. How the FTC Rule Guidance Program Works Under the new BCP Rule Guidance Program, interested stakeholders can submit questions identifying a “genuine ambiguity” in an FTC rule, a substantive conflict between an FTC rule and another statute or rule, or another significant issue with a Commission rule. If BCP concludes that the issue warrants guidance, staff may issue a response that will be made publicly available. This could be[...]
Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist
"Asstra" was developed in four days by Frank Cartagena's OK Future.
Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
Reese Witherspoon’s Draper James and Levain Cookies on Building Beyond Their Founders
The two CEOs discuss how to keep innovating without losing what made them famous.
AI-R Studio Wins Higgsfield’s AI Adathon Competition
The winner was presented on stage at Brandweek 2026
