Perion Takes Retail Media to the Shelf
Acquisition accelerates Perion’s In-Store Retail Media DOOH reach and expands Perion’s TAM within the $70B+ U.S. Retail Media Market The post Perion Takes Retail Media to the Shelf first appeared on OOH TODAY.
Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic
Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps off its years-long series on Meta’s AI investments and employee layoffs with a deep dive into Project OT (for “Organizational Transformation”). That’s the internal shorthand for Meta’s plan to greatly reduce headcount while offloading services […] The post Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic appeared first on AdExchanger.
Ethos Teams Up with David Ortiz for Life Insurance Campaign
Ethos has launched a new advertising campaign featuring Hall of Fame baseball player David 'Big Papi' Ortiz to promote life insurance. The campaign humorously reimagines Ortiz's well-known slow home-run trot as a reminder not to delay securing life insurance. This creative twist highlights the impor...
MilkPEP’s Parody Campaign Promotes Brain Health with a Zombie Twist
MilkPEP, in collaboration with the agency GALE, has launched a satirical campaign featuring John Morgan of the law firm Morgan & Morgan. The campaign, which is primarily social media-focused, humorously addresses the nutritional benefits of whole milk by suggesting that its healthy fats make childre...
Social Clipping and Influencer Marketing: Key Legal Risks
Social clipping has become one of the fastest-growing social media marketing strategies because it helps long-form content reach much larger audiences. Instead of relying on platform algorithms to promote an entire podcast, livestream, webinar, or interview, brands and creators encourage people to “clip” short, engaging moments and post them across social media platforms. In addition, many creators now pay freelance “clippers” to produce and distribute this content, turning virality into a structured marketing strategy rather than a matter of luck. But what are the legal risks involved with clipping? Because clipped videos often look like authentic fan content, even when[...]
Anthropic Has Never Signed a Licensing Deal, Yet Never Been Sued. Why?
The artificial intelligence firm is less collaborative than its peers but has avoided litigation. Publishers are baffled.
Week of Aug. 17 Evening News Ratings: WNT Wins a Close Week in Demo
Less than 35,000 viewers separated the demo.
Week of Aug 17 Morning News Ratings: Today Earns First in Total Viewers
Today was also the only morning show not to lose viewers in either measured category.
Stream Companies Named AdExchanger Awards Finalist for Best Use of AI or Technology by an Agency
Stream Companies is an AdExchanger Awards finalist for Best Use of AI or Technology by an Agency, recognizing its Retail Ready automotive technology. The post Stream Companies Named AdExchanger Awards Finalist for Best Use of AI or Technology by an Agency appeared first on Stream Companies.
ADWEEK Ramps Up Healthcare Marketing Coverage
ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner.
