Bravo Fan Fest Is Turning Brands Into Bravolebrities
Brand partners are set to be stars at Bravo Fan Fest 2026.
Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers
Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform. The duo asserts that this is more than just another data integration. It’s a joint product roadmap to tackle the persistent challenges in streaming TV ad buying. The post Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers appeared first on AdExchanger.
Closing The Gap Between The Brief And The Buy
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research, audience building, supply vetting and deal setup. Much of that time goes toward assembling evidence and moving information between functions rather than making […] The post Closing The Gap Between The Brief And The Buy appeared first on AdExchanger.
After 15 Years of Pro, Politico Finally Launches a Second Subscription
Priced at roughly $1,000 a year, Decoded is a fraction of the cost but has a similar strategy.
VW’s longevity play puts a new twist on ‘if only everything in life’ classic line
DDB Paris has delved into Volkswagen’s past to put a very modern twist on the old idea that your VW […] The post VW’s longevity play puts a new twist on ‘if only everything in life’ classic line appeared first on More About Advertising.
Same Campaign, Same Audience, Different Result
The Takeaway For operators, this is a product, not a footnote. Advertisers already test creative everywhere else they spend, and OOH The post Same Campaign, Same Audience, Different Result first appeared on OOH TODAY.
Big Brothers Big Sisters Pitches Bold New Initiative to Get Partners in the Game
The new 'Game On' initiative aims to get 500,000 young people in sports-centered mentoring by 2035
Bobbie Enlists Nara Smith for a Satirical Take on Parenting Pressure
Bobbie enlisted influencer Nara Smith to stress the point that some things, like baby formula, cannot be made from scratch.
Sam Altman Says AI Accidents Are ‘Regrettably’ Unavoidable
The OpenAI CEO says the industry needs to learn from failures as increasingly capable models take on more autonomous tasks
With Engagement Party, CNN Leans Into Culture and Creators
At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.
