Same Campaign, Same Audience, Different Result
The Takeaway For operators, this is a product, not a footnote. Advertisers already test creative everywhere else they spend, and OOH The post Same Campaign, Same Audience, Different Result first appeared on OOH TODAY.
Big Brothers Big Sisters Pitches Bold New Initiative to Get Partners in the Game
The new 'Game On' initiative aims to get 500,000 young people in sports-centered mentoring by 2035
Bobbie Enlists Nara Smith for a Satirical Take on Parenting Pressure
Bobbie enlisted influencer Nara Smith to stress the point that some things, like baby formula, cannot be made from scratch.
Sam Altman Says AI Accidents Are ‘Regrettably’ Unavoidable
The OpenAI CEO says the industry needs to learn from failures as increasingly capable models take on more autonomous tasks
With Engagement Party, CNN Leans Into Culture and Creators
At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.
Information Quality Is What Wins In The AI Era
Blocking bots might feel like the only leverage publishers have left. But keeping them out by default is a bit like unplugging the phone when your customers are trying to reach you, says Tim Frank, corporate VP for monetization, commerce and the AI economy at Microsoft, on this week’s episode of AdExchanger Talks. “A lot […] The post Information Quality Is What Wins In The AI Era appeared first on AdExchanger.
Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […] The post Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers appeared first on AdExchanger.
Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two
A Risky Bet Irony is officially dead. The five largest US professional sports leagues are asking the government to crack down on sports bettors who harass players, team personnel and their families, ESPN reports. The NFL, NBA, MLB, NHL, MLS and the unions representing their players sent a letter to regulators in 35 states and […] The post Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two appeared first on AdExchanger.
The Best Billboard I Saw Today
Busch Canada turns hay bales into OOH media—and pays farmers billboard rates The post The Best Billboard I Saw Today first appeared on OOH TODAY.
DPAA Town Hall//Sept.17
members to reconnect face-to-face with the DPAA community, dive into candid conversations about where our industry is headed, and build the relationships that drive your The post DPAA Town Hall//Sept.17 first appeared on OOH TODAY.
