All three networks aired special reports in the 2 p.m. ET hour on Tuesday.

The last few months have seen streaming apps expand into new formats, from short-form video to gaming offerings. But Michael Akkerman, Chief Business Officer at DT (and former GM of Advertising at Uber), argues that platforms need to serve their audience rather than expect them to follow the app into a new behaviour.  The world’s Read More

Japanese agency group Dentsu has announced it has signed the European Union's Code of Practice on Transparency of AI Generated Content, claiming to be the first global marketing group to do so. Dentsu says the move reinforces its commitment to responsible AI adoption, and helps establish a new standard for transparency across the ad industry. Read More

What Google Ad's Retiring Language Targeting Means for a Media Buying Agency Google Ads is officially removing manual language targeting from search campaigns, forcing every media buying agency to rethink how they manage multilingual reach. For years, marketers used simple settings to choose which languages their ads would appear in. Soon, Google's artificial intelligence will handle that matching automatically based on what language a user knows and what language your ad and landing page are written in. This means agencies must shift from manually setting rules to trusting smart automation, focusing more on the quality of their ads and the[...]

  The Social Lights, the woman-owned social-first agency, has named Dave Bullen VP of Creative. Bullen joins from MONO, the Minneapolis creative agency where he spent 16 years, most recently as group creative director. Bullen has spent more than 20 years as an art director, leading award-winning work for Google, Apple, Harley-Davidson, Alfa Romeo, Target, Sherwin-Williams, PepsiCo, Capital One and the National Hockey League. Before MONO, he held art direction roles at Olson and Carmichael Lynch. At The Social Lights, he will work across the agency’s entire client roster, helping brands sharpen their creative point of view and turn brand[...]

When you think of a great commercial, you usually think of a great story. One that takes you on an emotional journey, keeps you invested from beginning to end, and leaves a lingering feeling long after the screen goes black. That's exactly what Thai Life Insurance has mastered with its commercials. The article If a Commercial Ever Made You Cry, Thai Life Insurance Probably Did It appeared first on World Branding Forum.

Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside

Estée Lauder enters the group chat with Bowen Yang and Ana Gasteyer.

Jake From State Farm teams with Cam Skattebo, Fernando Mendoza, and more.

Uber's back-to-school campaign helps teens manifest their hopes and dreams.