AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients
FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […] The post AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients appeared first on AdExchanger.
Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them
Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed advertisers plan to allocate budget to live sports streaming and CTV over the next six […] The post Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them appeared first on AdExchanger.
AI Agents Democratises Data Access, and Ad Tech Infrastructure Needs to be Ready
The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy, Co-Founder and SVP of Data Providers and AdTech at Ocient, and has also democratised access to data. While this brings big opportunities, it also places large burdens on the underlying databased infrastructure which Read More
Week in Charts: Bending Spoons CEO on AI’s Impact on SaaS, AI Shopping Takes Off in Saudi Arabia and India, and Social Media to Drive Global Ad Spend GalleryWeek in Charts: Bending Spoons CEO on AI’s Impact on SaaS, AI Shopping Takes Off in Saudi Arabia and India, and Social Media to Drive Global Ad Spend
Week in Charts: Bending Spoons CEO on AI’s Impact on SaaS, AI Shopping Takes Off in Saudi Arabia and India, and Social Media to Drive Global Ad Spend
In this week's Week in Charts, Bending Spoons CEO on AI's impact on SaaS, AI shopping takes off in Saudi Arabia and India, and social media to drive global ad spend next year. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Read More
Publicis CEO Arthur Sadoun Sees Marketers Moving On from “Beauty Contest” Pitches
In French agency group Publicis' Q3 earnings last year, CEO Arthur Sadoun claimed that his company's investments in AI were helping it win business without competing in a traditional pitch process. Sadoun didn't name any names at the time, meaning it was hard to get a sense of the size or significance of these wins. Read More
Virtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
Pringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The post Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP appeared first on AdExchanger.
Making AI Pay Its Way, With Cloudflare
For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in exchange for traffic, says Lara Cohen, VP of strategic partnerships for media, creators and AI at Cloudflare, on this week’s […] The post Making AI Pay Its Way, With Cloudflare appeared first on AdExchanger.
Dear Performance CTV Companies: Please Stop. You’re Hurting Us
Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed television into Google. TV is still TV, even when […] The post Dear Performance CTV Companies: Please Stop. You’re Hurting Us appeared first on AdExchanger.
