Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer
He had been with CBS News for 37 years.
Why the NWSL Could Be a Big Winner at the Men’s World Cup
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market
Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.
Don’t Take Customers At Face Value
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […] The post Don’t Take Customers At Face Value appeared first on AdExchanger.
AI and Advertising: Protecting Creativity in an Automated World
OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.
Parenting as an extreme sport: Liquid Death goes MMA
This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport – and promotes its highly caffeinated energy drink as a tool to help you through. To win a year’s supply of the drink, you can post your own … The post Parenting as an extreme sport: Liquid Death goes MMA first appeared on More About Advertising.
UK ad exports hit £19.4bn
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the world’s second-largest advertising exporter. The new report, published today at UK House during SXSW London by the Advertising Association and UK think tank Credos, reveals 38% year-on-year export growth, outpacing any comparable UK services sector, … The post UK ad exports hit £19.4bn first appeared on More About Advertising.
McDonald’s unveils its World Cup (nearly) X1
Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species creative agencies to show their wares? Trouble is, of course, it’s currently only every four years although if FIFA has its way it’ll probably be an annual event before too long. But who’s got the … The post McDonald’s unveils its World Cup (nearly) X1 first appeared on More About Advertising.
DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les Binet and Will Davis warn that brands risk limiting their impact by thinking too small, prioritising the wrong metrics, ignoring valuable customers and optimising for short term ROI only. They also flag that producing inefficient … The post DOOH: the big world antidote to small world thinking first appeared on More About Advertising.
How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push
Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead
