Disney Teases NFL Collaboration with Fanatics Fest Campaign
Disney has launched a teaser campaign for a collaboration with the NFL and Champion, leading up to the Disney Fan Draft event at Fanatics Fest in New York City. The campaign features NFL Commissioner Roger Goodell receiving a surprise video call from Mickey Mouse, hinting at the collaboration withou...
The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video
Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video appeared first on AdExchanger.
How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz […] The post How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026 appeared first on AdExchanger.
How Mastercard’s Approach to TV is Evolving
Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company's Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV "as a bridge towards social media." In Read More
How Likely is Sky’s ITV Acquisition to Go Through?
On Monday, Sky and ITV announced a £1.6 billion deal for the Comcast-owned company to acquire ITV’s Media & Entertainment division, and the transaction is already drawing speculation from a competition perspective. Ten years ago the idea of merging TV businesses with such a sizeable combined market share would probably have been unthinkable to regulators, Read More
Are Telcos’ Moves into Advertising Strategic or Opportunistic?
We’re seeing telcos start to lean into advertising more significantly says Chris Le May, Director of Advanced Advertising at Synamedia, evolving beyond acting as enablers of addressable advertising and becoming buying destinations in their own right. But this isn’t simply an opportunistic move, according to Le May. Rather, telco executives recognise a potential existential threat Read More
Week of June 29 Morning News Ratings: CBS Mornings Grows Ahead of Holiday
GMA had gains in the Adults 25-54 demo.
Week of June 29 Evening News Ratings: World News Tonight Wins Short Week
CBS Evening News fell below the 4 million-viewer mark
Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Virgin Voyages’ Nathan Rosenberg
Plus, why the real marketing happens after the experience.
Can Content Drive Performance?
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.
