Memorial Sloan Kettering Cancer Center has launched an integrated campaign titled 'This Is What We Do,' which aims to reshape the portrayal of cancer survivors in healthcare advertising. The campaign deviates from the traditional sentimental storytelling of the industry, opting instead for a human-c...

In this week's Week in Charts, Les Binet on the impact of AI, Ofcom finds TV-based podcasts improve fan experience, and breaking down brand safety risks in TV news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Read More

Brand safety has often been a thorn in the side of premium publishers. In theory, it should work in their favour. Big media companies often emphasise the safety of running ads alongside professionally produced content compared to the wild west of social media. But in practice, news and magazine brands still frequently see their content Read More

Environmental campaigning organisation Greenpeace International has launched SLAPP SUIT, a chilling new film featuring Academy Award-winning actor Javier Bardem and Children’s and Family Emmy Award-nominated actress Yasmin Finney, created by Don’t Panic, directed by Martin Stirling and produced by Partizan. SLAPP SUIT stars Hollywood legend Bardem as a sinister tailor, whose clients include some of the world’s most powerful polluters such as Shell, Energy Transfer and Chevron. Finney, of Netflix’s Heartstopper, stars alongside Bardem, where she plays a protester who enters his lair. The 2-minute 20-second film was shot at a historic Savile Row tailor. The location gives the film[...]

In conjunction with the UEFA Champions League Final on Saturday night, Heineken® unveiled the latest chapter of Fans Have More Friends, the platform developed with creative agency LePub and built on the insight that fandom can be one of the most powerful catalysts for human connection. As part of the activation, one of the most isolated seats in the stadium became one of football’s most social experiences, showing how fandom can bring strangers together faster than almost anything else. Every stadium has them: the odd seats that don’t quite fit. Tucked into corners, split from the row, or sitting alone[...]

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.

Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.

Droga5’s Brad Filice joins the independent agency after a nine-month search

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]