Patrick Dempsey Is the New Face of Guardant Health’s ‘The Reckoning’ Campaign
In a new campaign for Guardant’s Shield™, the first FDA-approved blood test for primary colorectal cancer screening, Dempsey urges people to get tested.
Chrome Has A New Way To Measure Ad Overload On The Web
Ad-cluttered websites are bad for users. Who among hasn’t waited with mounting frustration for a banner-stuffed article to load or an ad-chocked webpage to struggle into view? But “we know it when we see it” isn’t a quantifiable metric. On Tuesday, Chrome added four new metrics to its Chrome User Experience Report (CrUX): ad count, […] The post Chrome Has A New Way To Measure Ad Overload On The Web appeared first on AdExchanger.
LA28 Looks to Bring Golden Opportunity to Brands With New Offerings, Massive Viewership
Each day of the Olympics will be like staging seven Super Bowls, according to Janet Evans, chief athlete officer for LA28.
Meet The AI Tool Helping Brands Like Benefit Cosmetics Unlock a New Kind of Creator
Startup Plot has launched Creator Intelligence, which helps brands find and vet influencers using AI.
Retail Giant Simon Bets on Real-World Connection to Revive Mall Culture
Simon, the largest shopping mall owner in the U.S., wants to reinforce malls as gathering places.
Former Magnite Exec Adam Soroca Named PebblePost CEO
The hire comes as PebblePost bets beyond direct mail, expanding into CTV, display, online video, mobile app and audio
UK Ad Industry Counts Potential Cost of Junk Food Ad Ban Rule Tweak
Despite significant pushback from the industry, new rules came into force in the UK at the start of this year which place significant restrictions on ads for unhealthy food and drink products. These rules, which bar TV ads for less healthy food and drink products (LHFs) before a 9pm watershed, and completely block online ads, Read More
Yann-Gaël Cobigo and Thibault Michal Join Publicis Conseil as Executive Creative Directors
Publicis Conseil has announced the appointment of Yann-Gaël Cobigo and Thibault Michal as Executive Creative Directors. They will help shape and lead global creative strategies for several of the agency's major international brands. Originally from Paris, Yann-Gaël and Thibault have spent most of their careers in London, working at agencies including R/GA, Media Arts Lab, BBH and VML. Along the way, they have created and led international campaigns for some of the world's most iconic brands, including Apple, Audi, Heinz, The Athletic and Coca-Cola. Marco Venturelli, CEO and CCO of Publicis Conseil notes, “Yann-Gaël and Thibault bring real experience in[...]
The One Club and CapCut Announce Major Global AI Partnership
The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, announced a major agreement with CapCut, part of ByteDance, to serve as the club’s premier global AI partner. CapCut is a leading AI-powered photo and video editing app for everyone, available for desktop, mobile, and pad. The fast-growing platform provides users with a complete package that includes graphic design, team collaboration, and more, with advanced AI technology infused at every turn. The partnership encompasses four of the club’s major global awards shows, where CapCut’s involvement will include: Creation of a new custom[...]
Four Female Endorsers Left Holding the Bag for Ads Gone Wrong
For those who charged that Sydney Sweeney’s nude appearance on behalf of Novig was little more than a stereotype-affirming flesh play, here’s a piece of news: It wasn’t a male, […]
