How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul
Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets for AI solutions. But what does it mean from a practical standpoint for publishers to prepare their content and data […] The post How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul appeared first on AdExchanger.
Attention Gets A Lot Of Attention. But What About Measuring Brand Recognition?
Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that […] The post Attention Gets A Lot Of Attention. But What About Measuring Brand Recognition? appeared first on AdExchanger.
Reebok Ties Its Basketball Comeback to a Class of Rising Stars
Reebok's new campaign starring rookies aims to reestablish the brand in basketball culture.
Colle McVoy Lands Allegiant as Sun Country Merger Reshapes Its Brand
Shared Minnesota ties helped the Stagwell agency beat out competitors to guide the airline's brand through complex ownership shift
Lamar Acquires 782 Outdoor Advertising Displays from Bayou Signs
It turns out that there is another family that has been growing an Outdoor Advertising company not too far down the road from us. The post Lamar Acquires 782 Outdoor Advertising Displays from Bayou Signs first appeared on OOH TODAY.
Watch the 6 Ads Competing for an Emmy This Year
Six ads are shortlisted for Outstanding Commercial at the 2026 Emmy Awards.
The 13 Biggest CMO Moves of 2026 So Far
Delta, DoorDash, E.lf, PayPal, Meta, and Whoop have made major marketing leadership moves this year.
Cannes Lions —Where Relationships Begin
The best part of Cannes has never been the yachts. It's the people standing on them. The post Cannes Lions —Where Relationships Begin first appeared on OOH TODAY.
The Discovery Call Is Not a One-Time Event
That scenario is not rare. It is one of the most common and costly patterns in OOH sales. And it almost never gets diagnosed correctly. The post The Discovery Call Is Not a One-Time Event first appeared on OOH TODAY.
ABCD+ 12 Anniversaries, 34 Birthdays This Week!
Adams Outdoor Advertising, OutdoorAds, LLC, Lamar Advertising, Clear Channel Outdoor, Solomon Partners, Crowley Webb, Datonics LLC, Bethesda Central Farm Market, National CineMedia (NCM), Lamar Advertising Company, StackaWraps® Global, Intersection Co., National Retail Solutions (NRS Plus), Brawley Real Estate & Management, DeKalb County School System -mark these milestone moments in OOH. The post ABCD+ 12 Anniversaries, 34 Birthdays This Week! first appeared on OOH TODAY.
