When Machine Intelligence Meets Human Judgement: Three Ways AI is Reshaping AV
Rather than replacing AV teams, AI used in combination with strategic judgement is making experienced AV specialists even more important, writes James Weinberg, SVP, Activation & Delivery at WPP Media. In this article, Weinberg explores the impact of AI on planning, optimisation and measurement. “Have you triiiiiiied Wheaties? They're whole wheat with all of the Read More
Editor’s Note Now Attached to ABC News Story Involving Trump’s Sons
ABC News reportedly pulled a story about an investment firm tied to President Trump’s sons before issuing a correction.
How to Resonate With Consumers in the Age of Attention
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK […]
AI Is Changing How Marketing and Technology Teams Work Together
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create […]
Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]
Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.
11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
Google Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already owns MediaMath and has expanded its data capabilities through Gimbal and […] The post When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised appeared first on AdExchanger.
Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared first on AdExchanger.
