If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context
Good marketing tools need to be accessible across teams and account for a company's unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill. The post If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context appeared first on AdExchanger.
The Meta Settlement Defined Which Online Experiences Are “Appropriate” For Teens. Here’s What Advertisers Need To Know
Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […] The post The Meta Settlement Defined Which Online Experiences Are “Appropriate” For Teens. Here’s What Advertisers Need To Know appeared first on AdExchanger.
Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process
Google tests out a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs. The post Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process appeared first on AdExchanger.
The Moving Billboard: Why Train Advertising Can Turn a Journey into a Brand Story??
Traditional OOH advertising is fixed in one location. Train advertising changes that equation by putting...
The Airport Attention Advantage: Why Travel Moments Are Becoming Premium Brand Moments??
For most consumers, an airport journey is made up of a series of distinct moments:...
OOH Best Creative Last Week Today
Coke or creatine? These are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
OUTFRONT Names Mariano Jeger Chief Creative Officer of IRL Studios
Creative leader unites Creative Studios and XLabs into a single practice as the company builds out its IRL media offering for brands The post OUTFRONT Names Mariano Jeger Chief Creative Officer of IRL Studios first appeared on OOH TODAY.
The Best Billboard I Saw Today
Single? Hinge has something to say The post The Best Billboard I Saw Today first appeared on OOH TODAY.
OAAA Announces 2026 OOH Media Plan Awards Jury
The Out of Home Advertising Association of America (OAAA) today announced the jury for the 2026 OOH Media Plan Awards The post OAAA Announces 2026 OOH Media Plan Awards Jury first appeared on OOH TODAY.
Humane World for Animals Partners with Travis Barker for New PSA Campaign
Travis Barker, the renowned drummer from Blink-182, is lending his voice to a new public service announcement campaign by Humane World for Animals. The campaign, created in collaboration with the agency FlyteVu, aims to promote compassionate choices for animals by encouraging individuals to take sma...
