The Future of Out of Home in a Self-Driving World: What Happens When No One Is Looking at the Road?
The good, the bad, and the ugly— in 3000 words, what happens to billboard attention when no one is driving? The post The Future of Out of Home in a Self-Driving World: What Happens When No One Is Looking at the Road? first appeared on OOH TODAY.
The Best Billboard I Saw Today
A Colorful Tribute to Pride The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How to Install Digital Screens in Stores Without Angering Shoppers
A new report from Grocery TV showed which placements people find most favorable.
Peer39 Acquires Adlooks from Scope3 in Ad Verification Push
With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.
This Chrome Extension Reads Privacy Policies So You Don’t Have To
If there were an Olympics event for how fast someone can scroll to the bottom of a privacy policy and hit “accept,” you’d find me on the podium with a medal. But buried in those endless paragraphs are real trade-offs related to data sharing, liability and, increasingly, whether your content and data can be used […] The post This Chrome Extension Reads Privacy Policies So You Don’t Have To appeared first on AdExchanger.
Digital Advertising Needs Guardrails For AI
The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That […] The post Digital Advertising Needs Guardrails For AI appeared first on AdExchanger.
Meta’s Customer Disservice Bots; Paying For Performance
Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much. The post Meta’s Customer Disservice Bots; Paying For Performance appeared first on AdExchanger.
Lime Supports “Pride in Motion”
launching its Global Pride 2026 campaign: “Pride in Motion” with partnerships in over 21 cities worldwide. Through this campaign, Lime is supporting The post Lime Supports “Pride in Motion” first appeared on OOH TODAY.
Transforming local insights into intelligence for OOH
New platform combines technology and urban insights to make outdoor media planning more strategic and better aligned with the real dynamics of cities The post Transforming local insights into intelligence for OOH first appeared on OOH TODAY.
The Trade Desk Appoints Nate Olmstead CFO After a Year of Executive Turnover
Olmstead will join the company on July 9 and report to CEO Jeff Green.
