3 Quick Takeaways From the 2026 Emmy Nominations
From Widow's Bay scaring up accolades to NBC's strategy, here are ADWEEK's Emmys takeaways.
Integral Ad Science’s New CEO Dishes on Her Plans for the Company
Two days into the job, Lidiane Jones tells ADWEEK where she wants to take IAS– from AI chatbots to M&A.
Inflation-Wary Parents Turn to AI to Thrift for Back-to-School Deals
More than half of consumers will use AI to help them with back-to-school shopping this year
Why the Bot-Majority Internet Demands a Marketing Reset
Leaders from Human, Reddit, Roku, and Tripadvisor reckon with a web where bots outnumber people.
Netflix Pushes Further Into Short-Form Video with Slate of Publisher Partnerships
As it works to retain subscribers and grow its audience, Netflix has been broadening the types of content it hosts over the last few years. It's begun airing major sports and other live events, commissioning content starring social media-based creators, and hosting video podcasts. The idea seems to be to position the service more as Read More
VideoWeek Podcast: #59 VideoWeek Live in Cannes
This episode features the full VideoWeek Live event from the (extremely) sunny Marea Rooftop in Cannes, with panels and fireside chats covering the telco opportunity in CTV, the importance of "premium" TV to premium brands, and Netflix's evolution in the advertising space. The sessions and speakers are: - From Pipe to Platform: Where Telcos Fit Read More
Whoop Hires Former Nike CMO as its Top Marketer
Dirk-Jan van Hameren’s first day at Whoop is July 20th.
Reckitt’s Digital Reckoning
You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, VP of data-driven marketing and media at consumer goods giant Reckitt, on this week’s episode of AdExchanger Talks, recorded live […] The post Reckitt’s Digital Reckoning appeared first on AdExchanger.
Adobe Advertising Just Launched Its Own Custom Algorithms Product
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during the 10 years since. Until now, perhaps. Last week, Adobe Advertising announced the general release of its own Custom Algorithms […] The post Adobe Advertising Just Launched Its Own Custom Algorithms Product appeared first on AdExchanger.
OOH Revenue Is Up — So Why Are We Losing Ground?
The biggest story isn't the number you're celebrating... It's the one you're not measuring The post OOH Revenue Is Up — So Why Are We Losing Ground? first appeared on OOH TODAY.
