The ad has received backlash for reversing years of gains for female athletes

The SNL alum fronts the next phase of the company's largest global campaign ever

Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.

First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.

Rutgersson previously held the title of CEO at Dentsu’s iProspect

The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.

The company will return its focus to publishers, which it has struggled to pay consistently in the past.

The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.

The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades.

There are few audiences more captive than the folks sitting in a doctor’s office waiting room. Sure, you can pass the time with weeks-old copies of Time or People magazine, Instagram, email or TikTok for the we’re-still-on-mom-and-dad’s-insurance crowd. But you’re stuck there until the doctor sees you. Which is why it shouldn’t be surprising that […] The post Your Doctor’s Office Is An Ad Channel Now appeared first on AdExchanger.