New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May, Prebid announced that its president, Mike Racic; its chairman, Garett McGrath; and Christian Janelli, its director […] The post New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era appeared first on AdExchanger.
After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First
Following three years of legal warfare with its parent company LG Electronics, Alphonso – LG’s ad tech division – finally has a way out. Actually, it has three potential options. Alphonso is weighing a traditional IPO (it filed a confidential S-1 in September 2025), a joint venture with Comcast or a billion-dollar private equity deal with […] The post After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First appeared first on AdExchanger.
Ticker: MS NOW Introduces Its Membership Subscription Program
ABC News Live is also introducing four new programs to its streaming lineup.
Eli Lily Debuts Advertisement Selling GLP-1s to Medicare Enrollees
The campaign hopes to deliver consumer awareness about how the medication may help medicare enrollees.
Fanta’s Big Bet to Own Halloween: An Original Cinematic Universe
Fanta is betting on original entertainment to claim the Halloween season.
Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?
Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs. Meanwhile, other alternatives like Fable 5 […] The post Marketers, The Free Token Lunch Is Over. Is Your Stack Ready? appeared first on AdExchanger.
Ad Tech Without Profit; What’s With The MaxxMaxxing?
Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMaxxing? appeared first on AdExchanger.
Microservices in Web Design: Boosting ROI for US Service Businesses
Managing a small service business means every second of website downtime can cost American owners both revenue and customer trust. Traditional websites often crumble when one feature goes wrong, dragging... The post Microservices in Web Design: Boosting ROI for US Service Businesses appeared first on PGN Agency.
NHTSA Launches “Drive Sober or Get Pulled Over”
New campaign taps into college football culture to engage young adults and encourage fans to make the commitment to never drive The post NHTSA Launches “Drive Sober or Get Pulled Over” first appeared on OOH TODAY.
—OOH Classifieds Today
12 OOH Employment Opportunities ... NYC, Dallas, Los Angeles, Green Bay —General Manager; Denver —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.
