What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon
The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon […] The post What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon appeared first on AdExchanger.
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […] The post Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement appeared first on AdExchanger.
Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue
McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue appeared first on AdExchanger.
—OOH Classifieds Today —12
12 OOH Employment Opportunities ... NYC, Dallas, Los Angeles, Green Bay —General Manager; Denver —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today —12 first appeared on OOH TODAY.
Tesco alerts police as supermarket becomes latest victim of scam ‘endorsement’ ads
Exclusive: Supermarket joins line of firms and sports stars including Bellingham and Haaland to have their image hijacked via ads Tesco has alerted City of London police after it became the latest in a string of companies and sports stars, including Barclays bank and Lewis Hamilton, to have its image hijacked in a “scam” by unlicensed casinos advertising via Facebook and Instagram. The supermarket chain is among several household-name businesses to have been targeted in an apparent effort by casinos that cannot legally operate in Britain to capitalise on their brand recognition.
Pure Leaf Serves Up a ‘Break Conference’ With Tennis Star Amanda Anisimova
In tennis, breaks aren't interruptions; they're part of the game. From changeovers to set breaks, players know that the right pause can help them return stronger. Pure Leaf believes the same is true beyond the court. In today's always-on culture, where people feel constant pressure to keep going, a small break with a refreshing, naturally caffeinated Pure Leaf Iced Tea can help people reset and recharge so they can return ready to take on whatever the day brings with confidence. That's why Pure Leaf is bringing its tea breaks platform to one of the biggest moments in tennis through a[...]
Swipe Right, Hair Optional: Tinder Teams Up with Canadian Creative Agency Academy
Bald Guy Summer reached Toronto this past weekend, as Tinder Canada and Toronto-based creative agency Academy tapped into one of the summer’s more unexpected cultural moments to get singles thinking differently about dating. Tinder has always believed in the possibility of connection, but for Gen Z, dating can be the exception, with singles often deciding someone isn’t their “type” before giving the possibility a chance. Tinder Baldies, Tinder Canada’s newest campaign, challenges that thinking by encouraging young Canadians to reconsider what, and who, they may have written off. The inspiration came from Mr. Worldwide himself. The internet took someone it[...]
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