Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
The One Club Launches Global “Get Out the Vote” Brief for Young Creatives
The One Club for Creativity announced the launch of the first Young Ones “Get Out the Vote” brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation. As the world’s leading nonprofit organization whose mission is to support the global creative community, The One Club has a long history of creative activism projects that invite creatives to use their talents to address important causes. These projects, such as the “We Are One” brief to promote messages of unity, hope, and resistance against intolerance and xenophobia, have resulted in[...]
Long Trail Brewing Celebrates National Trails Day with ‘Realllly Long Trail Pack’
Long Trail Brewing Company is celebrating National Trails Day on June 6 with a multi-faceted campaign that honors Vermont’s outdoor culture, the adventurous spirit of the hiking community, and the legendary 273-mile Long Trail that inspired the name of the brewery’s flagship ale back in 1989. “At Long Trail, the outdoors aren’t just part of our branding, they’re part of who we are,” said Rob Day, VP of Marketing for Barrel One Collective. “The Long Trail has inspired this brewery since day one, and National Trails Day felt like the perfect opportunity to celebrate the people, places, and[...]
Why the Industry Needs to Stop Talking About Neutrality
In an AI-enabled world, transparency is the most important lever in adtech
This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with their own first-party datasets.
In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]
How Lionel Messi Became the Face of 1 in 4 World Cup Ads
Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.
4 Trends to Watch During TV Upfront Season
ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.
Wyclef Jean on Owning the Future of the Creator Economy
Why 1,000 true fans matter more than millions of streams.
Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk?
A Comparative Exposure Analysis of Lamar, OUTFRONT, and Clear Channel Outdoor The post Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk? first appeared on OOH TODAY.
