Snow Day? Sure. For Kids. Not for OOH Crews
Somewhere in the Northeast, a weather app just turned purple, the words “historic snowfall” are being thrown around like confetti, and a billboard The post Snow Day? Sure. For Kids. Not for OOH Crews first appeared on OOH TODAY.
New Sales Opportunity —OOH Classifieds Today
...NYC, Dallas, Los Angeles, Denver —Local Media Sales Exec, Miami —Ad Sales AE The post New Sales Opportunity —OOH Classifieds Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Espresso Yourself: Nespresso Takes Center Stage at Grand Central The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Cockney geezer Danny Dyer scores for Paddy Power
Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone as adland’s favourite cockney geezer, one’s heart sinks a bit. It’s not just adland that goes for the familiar these days of course. Reality star Alison Hammond is now on so many programmes you expect … The post Cockney geezer Danny Dyer scores for Paddy Power first appeared on More About Advertising.
(Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP
Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things … The post (Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP first appeared on More About Advertising.
MAA Ad of the Week: Nike x Palace ‘This England’
What is it about football that makes everyone try to define/track down/redefine England? The Gareth Southgate biopic ‘Dear England’ is running on BBC and the ads are coming thick and fast. There are many things football fans would like to thank Wayne Rooney for (and a few they wouldn’t) back in the day acting ability … The post MAA Ad of the Week: Nike x Palace ‘This England’ first appeared on More About Advertising.
Marketers Have Become Followers Of The Cult Of Performance
Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw […] The post Marketers Have Become Followers Of The Cult Of Performance appeared first on AdExchanger.
How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the […] The post How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality appeared first on AdExchanger.
From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still not delivering. The brand safety report came back clean, but the placement was anything but. A meaningful percentage of your […] The post From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here appeared first on AdExchanger.
The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing
TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze. The post The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing appeared first on AdExchanger.
