This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across […] The post This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance appeared first on AdExchanger.

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European Telcos, Retailers, and Ad Tech Companies Form European Media Marketplace

This morning a coalition of major European telcos, retailers, data businesses and ad tech companies announced the formation of the European Media Marketplace, a new initiative designed to make it easier to buy ads across a number of major media owners using an array of advertiser-friendly datasets. The founding members of the European Media Marketplace Read More

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Old Spice and RCP Show How Smelling Great Can Change the Game

Old Spice, the iconic personal care brand, today launches its most significant UK brand campaign, “Smell Goes a Long Way.” This isn’t just about smelling good; it’s Old Spice showing that a truly great long-lasting scent gives young men an unexpected edge in life, transforming everyday challenges into triumphs. Created with RCP, the campaign shows that manhood is a mindset, not a milestone you simply reach. It champions the underdog, injecting relatable, UK-centric humour to connect with the British experience. Exclusive Films: Smell Goes a Long Way in British Summer Old Spice kicks off with two exclusive UK film shorts[...]

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ADCE Creative Week 2026 Returns to Barcelona Connecting Europe’s Creative Community

The Art Directors Club of Europe (ADCE) returns to Barcelona from 17th to 20th of November 2026 for the second edition of ADCE Creative Week, a four-day festival that brings together Europe's creative community to exchange ideas, build relationships, and celebrate outstanding work. Hosted at DHub Barcelona, the festival will welcome more than 500 creatives from across the continent through a programme of talks, portfolio reviews, gala ceremonies, and networking events. Designed for creative leaders, emerging talent and students, ADCE Creative Week creates opportunities to connect across disciplines, cultures, and generations. Built on the belief that the strongest ideas emerge through collaboration, the[...]

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Buddig and Havas Chicago Launch Playful ‘Eat Your Buddig’ Campaign

As eating habits continue to evolve beyond the traditional three-meals-a-day routine, Buddig is reminding consumers that one of the original grab-and-go protein snacks has been in grocery stores all along. The heritage meat brand has launched the latest chapter of its "Eat Your Buddig" campaign, reintroducing its memorable Buddig Grandma character to connect with a new generation of busy consumers looking for convenient, protein-packed snacks. Originally introduced last year, Buddig Grandma returns with a fresh look—trading her classic red cardigan for a red biker jacket—while keeping her signature no-nonsense personality. In the new creative, she unexpectedly appears to personally feed[...]

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