Old Spice, the iconic personal care brand, today launches its most significant UK brand campaign, “Smell Goes a Long Way.” This isn’t just about smelling good; it’s Old Spice showing that a truly great long-lasting scent gives young men an unexpected edge in life, transforming everyday challenges into triumphs. Created with RCP, the campaign shows that manhood is a mindset, not a milestone you simply reach. It champions the underdog, injecting relatable, UK-centric humour to connect with the British experience. Exclusive Films: Smell Goes a Long Way in British Summer Old Spice kicks off with two exclusive UK film shorts[...]

The Art Directors Club of Europe (ADCE) returns to Barcelona from 17th to 20th of November 2026 for the second edition of ADCE Creative Week, a four-day festival that brings together Europe's creative community to exchange ideas, build relationships, and celebrate outstanding work. Hosted at DHub Barcelona, the festival will welcome more than 500 creatives from across the continent through a programme of talks, portfolio reviews, gala ceremonies, and networking events. Designed for creative leaders, emerging talent and students, ADCE Creative Week creates opportunities to connect across disciplines, cultures, and generations. Built on the belief that the strongest ideas emerge through collaboration, the[...]

As eating habits continue to evolve beyond the traditional three-meals-a-day routine, Buddig is reminding consumers that one of the original grab-and-go protein snacks has been in grocery stores all along. The heritage meat brand has launched the latest chapter of its "Eat Your Buddig" campaign, reintroducing its memorable Buddig Grandma character to connect with a new generation of busy consumers looking for convenient, protein-packed snacks. Originally introduced last year, Buddig Grandma returns with a fresh look—trading her classic red cardigan for a red biker jacket—while keeping her signature no-nonsense personality. In the new creative, she unexpectedly appears to personally feed[...]

To be successful in life, you need to be disciplined, and the same concept applies when trading. You require forex trading discipline to make a difference. You might be asking yourself, “What do I need to do to gain forex trading discipline?” Well, many traders have been where you are. They followed professional advice, like the information we have provided here, to trade more confidently, reduce losses, and increase earnings. If you have a few minutes, you can scroll through this article for a few tips, too.   The Importance of Upholding Self-Control When the market swings suddenly or when[...]

ADWEEK has launched the Agencies Vanguard membership program for agency executives, an invitation-only club rooted in ADWEEK’s editorial expertise, and designed to provide access, intelligence, influence, and action for C-level agency leaders.

Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.

Levy returns to the agency world to “be closer to the work”

Turning Dr Pepper's viral "Romeo" jingle into one of the brand's biggest marketing moments.

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses (which are the central satellite bodies that carry a payload or instruments, not something that, like, shuttles satellites out to a launch pad). But he’s always had a taste for online […] The post Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents appeared first on AdExchanger.