Campaigns in Motion: Week of October 9th
Illumio, Sour Patch Kids, Vitality, adidas, and more
Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system. The post Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data appeared first on AdExchanger.
Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared first on AdExchanger.
Lina Maggi —New SVP
Award-winning OOH executive joins Empirical to accelerate client growth, deepen agency and brand relationships, and help lead the company’s next phase of expansion The post Lina Maggi —New SVP first appeared on OOH TODAY.
FRAME Launches as Growing Independent National OOH Platform
...in eleven U.S. markets: New York, Los Angeles, San Francisco, Houston, Boston, Las Vegas, Phoenix, Nashville, Salt Lake City, Kansas City, and The post FRAME Launches as Growing Independent National OOH Platform first appeared on OOH TODAY.
Celebrate Your Success with Microsoft Advertising
Grow your business or boost client campaigns with two exciting Microsoft Advertising partner opportunities for recognition and rewards this fall.
Episode 117 – Tim Riley – The Economist Years [Part 2]
Visuals: https://getbehindthebillboard.com/episode-117-tim-riley-the-economist-years-part-2 Episode #117 features the second part of our Tim Riley Economist special. We re-join with Tim’s first ever Economist ad: ‘Protects against foot-in-mouth disease.’ Many more were to follow. We discovered tricks learnt along the way. How an casual chat about the TV show ‘Who wants to be a millionaire’ became another Economist ad: “Can I phone an Economist reader please Chris?” And how to keep coming up with ideas, year after year. And the degree of difficulty in writing the ideas was as follows: Puns Visuals Good jokes Genuinely insightful observation Then bizarrely ‘The Simpsons’ popped up[...]
McCann’s Tyler Turnbull Named WPP Creative Global CEO
Turnbull is leaving McCann after taking the top position in December 2025
How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s latest operating system update, iOS 27, which launched in mid-September, has been, without warning, unconditionally blocking data and identity vendors. The original list included LiveRamp, Permutive, Audigent (now […] The post How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout appeared first on AdExchanger.
OAAA Launches Technical Advisory Council
TAC’s remit spans the full OOH business, from static and digital inventory to direct and programmatic transactions. The Council will focus on The post OAAA Launches Technical Advisory Council first appeared on OOH TODAY.
